View from Seed

MARCH 3, 2015

But even with that webinar’s success, we still had a lot of education to do in order to get people to understand what we did and even how we saw marketing in general, which we needed to do to generate demand and sales. Then there were also certain social channels that worked for awhile but didn’t stick. We got 300.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Hearpreneur

NOVEMBER 24, 2018

eld of marketing and sales for Ciba- Geigy Pharmaceuticals before co-founding Noven Pharmaceuticals in 1986. To begin a pumping session, the woman slides Nurture’s massage cups into the bra’s easy sliding channel, fastens them to the bra, and connects the controller. Before Imalac, Noreen began her professional career in the ?eld

Founder 91

Founder Miami Cofounder 91

The Startup Magazine

APRIL 24, 2020

Whether you’re interested in selling a website you built from scratch, or want to sell your Amazon-based B2C brand, there are many different baseline factors that go into determining an appropriate website valuation number. gross revenue) and then subtract your business’s operating expenses and cost of goods sold from that number.

eCommerce 91

eCommerce Valuation B2C Revenue 91

Hearpreneur

DECEMBER 15, 2017

My research was valuable enough for a large corporation that is known for creating a popular operating system to give us about $250K in funding. The company that employed us began putting profits above people and new sales above client retention. The differences between B2C and B2B within the same brands were staggering!

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

OnlyOnce

NOVEMBER 30, 2022

They understand what the business needs to achieve — the sales plan — then what the funnel looks like. Even in traditional B2C businesses that make heavy use of traditional non-addressable media (like print, outdoor, radio, and TV) – even in those businesses, today everything can be tested and measured to some degree.

B2C 62

B2C Channel Metrics Sales 62

ConversionXL

FEBRUARY 3, 2017

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. Instead of a salary, you pay them for each new lead or sale acquired as a result of their marketing efforts. Are you aware of your profit margin on every type of sale? What Is Affiliate Marketing? Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

Up and Running

OCTOBER 2, 2012

Like most B2C product categories these days, your product may compete in a very crowded environment. A former client of mine was interested in the operational activities of a rival that served one of its customers. How large is their sales team. • Do they have a dedicated sales force.

Offshore 89

Offshore Social Media B2C United States 89

ConversionXL

MAY 22, 2017

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. All manual operations. It was 2003.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Austin Startup

OCTOBER 15, 2017

Will his digital presence measurably affect sales of his newest book What Unites Us ? This was before Peachtree Software was formed as an entity; but our precursor team was already working on software, and we were operating a fledgling software exchange for a variety of Altair vendors.

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. SMBs account for 54% of all US sales. Referrals (generating direct customer referrals and new revenue channels with fellow local business owners). The number of SMBs in the US has increased 49% since 1982.

Social Media 185

Social Media B2B North America Media 185

YoungUpstarts

APRIL 26, 2016

There is a multitude of marketing channels available to entrepreneurs. While a B2B company can find success with LinkedIn ads, a B2C company’s promotions would be better suited for CPC or CPM ads on Facebook, Twitter and Google. Several websites offer free and for-sale business plan templates. What is your budget?

Business Plan 100

Business Plan Intellectual Property Social Media Small Business Administration 100

Austin Startup

JULY 12, 2010

He is focused on delivering real business value by educating clients about the latest proven technologies, strategies that deliver improved profits and operational efficiencies, and using technology to improve life. Andy Meadows is the founder and CEO of Bearhug , an Austin-based customer engagement platform launching today.

Customer 80

Customer Harvest B2C Technical Review 80

David Teten

DECEMBER 3, 2019

I walk through below how progressive investors are using technology and analytics throughout all of their operations. A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . We are also seeing technology evaluation as an increasingly important part of LP operational due diligence.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Women Entrepreneurs Can

APRIL 11, 2019

Launching a B2B eCommerce site differs from launching a B2C one. One of the things B2B and B2C customers have in common is that they have expectations when website functionality is involved. The point of fact is that B2B customers require a bit more convincing and encouragement compared to average B2C customers.

B2B 64

B2B eCommerce B2C Customer 64

Up and Running

JUNE 8, 2021

Sharing your brand’s core values allows you to connect with your consumer base on a deeper level and drive more sales. Values can also be about the people so why not look inward at your company’s employees or share stories about company culture to provide a window into how your organization operates. Value-driven marketing in action.

Small Business 133

Small Business Marketing Japan Global 133

Occam's Razor

NOVEMBER 18, 2014

At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! Worldwide Smartphone Sales by Operating System , in thousands. Nothing complicated here. Makes me mad.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

ConversionXL

NOVEMBER 22, 2022

Traffic by channel: Find out where your visitors come from Where to track traffic by channel 3. Their insights support decision-making and budget management by identifying profitable channels and honing in on where to maximize conversions. Traffic by channel: Find out where your visitors come from.

Metrics 105

Metrics Analytics Marketing Acquisition 105

VC Cafe

MARCH 27, 2022

Metaverse – it has both B2B and B2C applications. Platform risks can’t be eliminated, but they can be mitigated by reducing dependency on a single channel and having ownership of the user (or at least a direct way to communicate/engage them). How to manage platform risk (Source: Startup Illustrated ).

Cofounder 179

Cofounder Venture Capital Equity 179

Duct Tape Marketing

JANUARY 28, 2020

Marketing through video we use for your YouTube channel, that super nice video on your homepage, your Facebook lives, and all these other things that are for typically mass audiences. You could operate in a small team, you could operate independently, you could operate inside a large organization. Make this thing bigger.”

Video 39

Video Technical Review Software Review Colorado 39

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

FEBRUARY 28, 2017

At a previous employer customer service on the phone was a huge part of the operation. Throw in Machine Learning and I weep at how many glorious sales, marketing, deep relationships initiatives are impossible because companies have not solved identity. You, I’m talking about you!). It is not easy. But, it is solvable. Times 1000.

Metrics 60

Metrics Analytics Acquisition Naming 60

Seeing Both Sides

AUGUST 16, 2012

Going B2C was daunting and not in our core DNA,” Kaufer remarked. Advertisers are brought to the site and driven mainly through self-service channels, so there is no need for a large sales force or account management team. But testing hypotheses was very much in the company's DNA, as well as evaluating data to learn and adjust.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Reid Hoffman

AUGUST 17, 2021

They’re both fruit, but they’re very different in terms of how they operate. Therefore, the relationships around it and the natural products that come out of these things are essentially like sales products or other kinds of things. But sometimes you’re taking a bet that says, “Okay, this is a way of doing it.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

They’re both fruit, but they’re very different in terms of how they operate. Therefore, the relationships around it and the natural products that come out of these things are essentially like sales products or other kinds of things. But sometimes you’re taking a bet that says, “Okay, this is a way of doing it.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. "Let's just get people on the phone and our sales reps will convert!"

Web 164

Web Design Marketing Security 164

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Marketing and sales qualified leads delivered (MQLs and SQLs) and cost per lead. And today, it really is an art form.

Demand 48

Demand B2B Curation SEO 48

Duct Tape Marketing

JANUARY 8, 2015

Outbound marketing is a marketing model that requires a lot of marketing messages to be pushed out through various channels in the hope that the right message makes it to the right person. To market traditionally through direct mail or cold calling takes a certain amount of aggressiveness and sales skill.

Marketing 28

Marketing North America Lead Generation B2B 28

VC Cafe

JANUARY 16, 2011

i-nigma was successfully deployed by hundreds of enterprises, among them operators, advertisers, integrators and solution providers. Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Designmantic Blog

MARCH 6, 2018

She has also authored many best-selling books for Amazon on sales, marketing, entrepreneurship and small businesses. She was one of the founding members of the Athena Network in 2005 where she also served as its Operations Director and supported over 30 Regional Directors. Tamara McCleary. Website: tamaramccleary.com. Jill Foster.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76