VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. What are the main channels for app marketing and distribution today? App discovery today: Word of mouth – family and friends remain the #1 channel for new app discovery.

Mobile 190

Mobile Social Media Distribution PR 190

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. So you try to pay equal attention to both of those on both sides of the software. But it's people who care about that experience, right?

Marketing 76

Marketing Differentiation B2C PR 76

mashable.com

OCTOBER 5, 2012

Naming on the web is difficult because it’s a multiple-step process that’s a mix of art, science and pure perseverance. ” The name is important for discoverability , whether in Google searches (10% to 50%+ of site traffic, depending on the category), the App Store (especially painful in iOS6) and other text-based discovery channels.

Naming 84

Naming Startup Social Media RSS 84

ReadWriteStart

SEPTEMBER 3, 2010

There's a thriving geek culture in Paris, and no lack of software development expertise, thanks to superior universities that produce superior engineers. so it shouldn't be long till they hop across the Channel. Web and mobile. The Funding. and Amazon.fr). It has infiltrated the U.K., and I wouldn't be surprised if the U.S.

France 163

France Technical Review Incubator Early Stage 163

Austin Startup

JULY 12, 2010

They still SEO-optimize those pages heavily, and compete for the attention of users with other channels, whether official or unofficial. But until then, individuals should, at minimum, have read, write and export rights to the data they have created around the web. Camtasia doesn’t own the screencasts I use their software to create.

Customer 80

Customer Harvest B2C Technical Review 80

ConversionXL

MAY 22, 2017

A Brief History of Marketing Technology Software. launched a contact management software. Siebel took off the most important features from the Database Marketing Systems and combined them with contact management solutions software. Back to those (early) days when Marketing Automation was just born, the world was web-centric.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Version One Ventures

NOVEMBER 5, 2012

In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. To be successful, every web start-up needs to be thinking about how it can build demand-side economies of scale. Lower capital requirements: The cloud lowers the upfront R&D costs for a software start-up.

IP 156

IP B2C Demand Startup 156

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! Shaw, Dallas Web Design Inc ! #15- increase not only brand share but also revenue.

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

Duct Tape Marketing

FEBRUARY 2, 2023

That this is actually how it starts as opposed to it being a bolt-on channel – could you talk more about this idea? [14:26] Oh, your problem with your software, go into our community. That that actually being the way that it starts as opposed to a bolt on channel. You couldn't do video and it just didn't work. So there we are.

Community 84

Community Marketing Audience Networking 84

David Teten

JANUARY 3, 2013

The platform also unlocks small business loans provided by lending partners through a unique community-sourced collateral arrangement. - Smarteys offers a simple lifestyle planning web application for college students – think Trip Advisor for your paycheck. Details on this investors-only evening: RSVP .

Angel Investor 114

Angel Investor SMS B2C New York 114

Occam's Razor

JULY 6, 2016

I've written about the biggest mistake web analysts make. It does not matter if you are are B2B or B2C. They have an approach to simplicity in software that is closer to a pure Google experience (when compared to the nails scratching a blackboard irritation that is personified in the Samsung phones). Just do it.

Design 86

Design Software Review Mobile Analytics 86

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. So you will need smarter software to augment you.

Programming 97

Programming Revenue Analytics Software Review 97

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

NOVEMBER 23, 2016

Behavior Scoring = evaluating a lead based on the observed activities and behaviors of the individual across multiple channels (attending a webinar, viewing an RFP, downloading a thought leadership piece, scheduling a call with Sales, etc.). While it may seem daunting, there are hundreds of web resources to help you through the process.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

The Next Web

DECEMBER 8, 2013

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. it’s really a software business, not liquidity driven) and that B2C marketplaces could not be built under the giant momentum of eBay’s “ network effect. Investment stopped, and entrepreneurs focused on other categories.

B2C 136

B2C B2B Demand Vertical 136

ConversionXL

APRIL 11, 2016

According to Aberdeen , companies using video enjoy 41% more web traffic from search than non-video users. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Actually, 81% of people feature at least one video on their brand site. Marketers share the same sentiments.

Video 48

Video Conversion Mobile Search 48

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. “Just say no” to on-premise deployments The most important part of Software-as-a-Service isn’t “Software” it’s “Service”! Cracking The Code. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Pick your brand channel that has the most engaged community (i.e. It’s a great opportunity to meet experts that you’ve known on the web for ages. Live stream on Facebook or YouTube. Conclusion.

B2B 110

B2B Marketing Social Media B2C 110

Duct Tape Marketing

JANUARY 28, 2020

Ethan Beute: We’re a software company. We have a web app that lets you do it, mobile apps for iPhone and Android, works in Gmail and Outlook, works in Salesforce, Outreach and a bunch of other platforms. And again, I don’t care whether this is B2B, B2C. John Jantsch: It could have gone either way.

Video 39

Video Technical Review Software Review Colorado 39

Duct Tape Marketing

APRIL 28, 2017

When companies combine great content with advocate-based distribution, they have seen great results, like a five-fold increase in web traffic and 25% more leads. Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. Avoid using advocate channels to directly sell your products right off the bat.

Social Network 51

Social Network Distribution Curation B2B 51

Reid Hoffman

AUGUST 17, 2021

Whether or not it’s trying to do productivity software with Office, or trying to do e-commerce with Amazon, et cetera. Similarly, Google Docs, of course, ironically, started out because the web was a differentiator. And I think that sometimes in those areas, that also gives startups at least an initial experimentation advantage.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

Whether or not it’s trying to do productivity software with Office, or trying to do e-commerce with Amazon, et cetera. Similarly, Google Docs, of course, ironically, started out because the web was a differentiator. And I think that sometimes in those areas, that also gives startups at least an initial experimentation advantage.

Cofounder 69

Cofounder Differentiation Search Advertising 69

VC Cafe

JANUARY 16, 2011

. - Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution. Ceedo Technologies. Flash Networks.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Occam's Razor

JUNE 11, 2014

From B2C to B2B. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). B2C sites like Travelocity and Fry's have not cornered the market on this. We will look at many different examples. From bras to dresses.

Design 150

Design Software Review Technical Review Mobile 150

Up and Running

MAY 21, 2014

We turn online and see what other people are saying, we look at what their web presence looks like, and that can be either a trust builder or a trust eroder. No, I totally agree, and Shireen from the Palo Alto Software perspective, I’ll tell you as a C.E.O., What are we doing in terms of getting people to try us? access them.

Marketing 72

Marketing Social Media Sales Media 72

VC Cafe

MARCH 15, 2016

To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. In a B2C context, you definitely want to give the chat option to customers who got something in their cart but have yet to complete the purchase. The sales’y part.

Sales 60

Sales Marketing Sales Cycle B2C 60

Designmantic Blog

MARCH 6, 2018

In the digital marketing era that we presently reside in, it is all about aiming for the perfect user experience and Kristi Colvin’s 20-year career that involves developing software programs is proof of that. She was also listed in Forbes’ Thirty Women Entrepreneurs To Follow on Twitter. Shelly Kramer. Website: v3b.com.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Macro Business Context: The Big Deal.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

JULY 22, 2013

Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). Identify gaps in our content/engagement/channel strategy on the web, 2. You might also get asked this question: Wait, don't we have Facebook, Twitter and Google+ channels? So what is all that solving for?

Framework 163

Framework Marketing Metrics Audience 163