A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Price is as important as any other feature to determine product/market “fit.” This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo But I disagree. simple enough to be self-service). . $1/mo simple enough to be self-service).

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

ConversionXL

MARCH 31, 2021

The most successful agencies are beginning to invest more time and money in content marketing to establish expertise in their industry and, more importantly, generate inbound appointments. The same goes for your sales conversations; why did new leads seek you out, and what objections do you hear during the sales process?

Audience 127

Audience Non-Compete Distribution Channel 127

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 163

Framework Marketing Metrics Audience 163

YoungUpstarts

SEPTEMBER 20, 2019

An important thing that every B2B business owner needs to understand is that while all marketing follows the same general guidelines, there are significant differences in B2B and B2C approaches. Social Media Marketing (SMM) will definitely work for any type of company and industry. Converse instead of promoting.

Social Media 113

Social Media B2B Media Marketing 113

Austin Startup

APRIL 27, 2019

Who says Austin can’t do B2C now ? Mike helped Ev Williams and Jack Dorsey capitalize Twitter, and the rest is history. The market for the product simply wasn’t a good one. At the beginning of Bazaarvoice in 2005, the market risk was whether or not we could convince retailers to embrace both the positive?—?and

B2C 51

B2C Austin Cofounder IPO 51

Occam's Razor

JANUARY 28, 2013

Masterful design, branding and marketing. As a Digital Marketing Evangelist you can imagine how much that pains me. Security Choice: The Power of Conversion Through Transparency. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Micro-conversions FTW! The suggestions engine they have.

Web 164

Web Design Marketing Security 164

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. In marketing, cohorts are groups of customers who exhibit similar behaviors during a certain time span (e.g.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

AUGUST 21, 2019

Benchmarks for download-to-customer conversion rates are scarce. That’s a grim portrait, even if conversion rates for other lead magnets are multiples higher. Email automation lets you nurture leads at scale, so you can compensate for lower conversion rates with volume at virtually no cost. Still, there’s hope. Or at all.

B2B 131

B2B Technical Review Email Sales 131

Up and Running

AUGUST 7, 2019

For the vast majority of products—whatever your target market — people are willing to wait about two days. They’re not even seeing seven full pages, as the last one cuts off roughly 30 items earlier than the rest. Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Duct Tape Marketing

MARCH 30, 2022

How To Build Trust, Increase Authority, And Rank High With Google written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dale Bertrand. In this episode of the Duct Tape Marketing Podcast , I interview Dale Bertrand. It's powerful suite of marketing tools work seamlessly together. Like this show?

Technical Review 87

Technical Review SEO Metadata Algorithm 87

Duct Tape Marketing

AUGUST 17, 2022

How SEO Has Evolved Over The Years written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dale Bertrand. In this episode of the Duct Tape Marketing Podcast , I interview Dale Bertrand. Take The Marketing Assessment: Marketing Assessment. If you need it online marketing, no problem.

SEO 88

SEO Technical Review Metadata Social Media 88

YoungUpstarts

DECEMBER 10, 2020

In 2018, 15 percent of Americans reported that they had interacted with a company’s chatbot — an automated, web-based conversation platform — in the prior 12 months. Moving forward, organizational leaders should take charge of guiding the conversation around AI KPIs in a new direction: forward. by Christa Martin, Chief Outsiders CMO.

San Diego 200

San Diego Algorithm B2C Artificial Inteligence 200

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. If you are in a feature phone majority market, and that market has most of the monetizable behavior, please invest in unique tracking there. Transactions, Revenue and Ecommerce Conversion Rate. Amazing, right?

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. You can personalize just by understanding the markets.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Software By Rob

OCTOBER 14, 2010

Photo by DeclanTM This article is #7 in a series about startup marketing. I’ve gone on and on about the subject of pre-launch marketing on my podcast , made mention of it in my book , went into detail on TechZing , and again on a recent Micropreneur Academy conference call. Far more important is marketing execution.

Software Review 77

Software Review Marketing Technical Review Software 77

ConversionXL

JUNE 8, 2017

In the rest of this article, I will share with you a basic process you can use to build upon. I will also discuss common traps to avoid, available tools in the market and additional resources you could use to strengthen your skills and improve your success rate. Marketing campaigns. Victory surely can’t be copy-pasted.

Programming 97

Programming Revenue Analytics Software Review 97

Startup Lessons Learned

JULY 5, 2010

It is written in a conversational tone, doesnt take itself too seriously, and avoids extraneous fluff. You can easily take from it whatever makes sense for your business, and leave the rest. This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C. In fact, they probably will.

Customer Development 166

Customer Development Developer San Francisco Customer 166

Up and Running

MAY 21, 2014

John Jantsch is a marketing consultant, speaker and the best-selling author of Duct Tape Marketing , Duct Tape Selling , The Commitment Engine , and The Referral Engine. The full audio and slide deck are included above, and the full transcript can be found below: Think Like a Marketer, Sell Like a Superstar.

Marketing 72

Marketing Social Media Sales Media 72

David Teten

JANUARY 11, 2020

The challenge is that my time and money budget for “influencing”–content creation and marketing– is minimal. Also, since I’m not trying to be a full-time marketer, I can’t use some of the standard celebrity techniques. We market to four populations: High-potential founders. Tech stack. I host on Hostforweb **.

Social Media 60

Social Media Technical Review Media Private Equity 60

ConversionXL

NOVEMBER 6, 2015

Of course, there are many, but the three most common (and relevant) types of validity for conversion optimization are: internal validity, external validity, and ecological validity. Angie Schottmuller , Growth Marketing Expert : “ ‘With great [test significance] power comes great [validity risk] responsibility.’ What gives?

PPC 48

PPC Software Review Technical Review Campaign 48

Reid Hoffman

AUGUST 17, 2021

During the conversation, Ramaswamy, Hoffman and Yeh explored how startups can approach building a differentiated product, to identify different levels of competition, and how large incumbents view the challenger startups. You can listen to the podcast here, and read the full transcript of the conversation below. TRANSCRIPT.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

During the conversation, Ramaswamy, Hoffman and Yeh explored how startups can approach building a differentiated product, to identify different levels of competition, and how large incumbents view the challenger startups. You can listen to the podcast here, and read the full transcript of the conversation below. TRANSCRIPT.

Cofounder 69

Cofounder Differentiation Search Advertising 69

ConversionXL

NOVEMBER 15, 2016

When we talk about conversion optimization , much of the strategies remain the same across industries. That said, there are some key differences in how experts approach SaaS conversion optimization. Some are complex and require sales development and account executives to close, like Oracle’s marketing cloud.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Occam's Razor

NOVEMBER 18, 2014

In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. In the other two, I'll ask for your help in how you might connect the inspiration to your work as a Marketer/Analyst. We will look at six short stories.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Duct Tape Marketing

NOVEMBER 23, 2016

The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. What Exactly is Lead Scoring?

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

ConversionXL

AUGUST 5, 2015

That’s the question I asked a panel of conversion and growth experts. Joel Klettke , Business Casual Copywriting: “Social proof is immensely important for landing pages, to the point that it’s one of very few elements I’ve never seen reduce conversion rates in my own tests. Here’s what they had to say….

Technical Review 48

Technical Review Software Review Social Media Conversion 48

mashable.com

OCTOBER 5, 2012

Cezary Pietrzak is a New York-based creative marketer and growth strategist. He currently runs marketing at tech incubator QLabs and previously co-founded travel site Wanderfly. You can read his thoughts on startup marketing at www.cezary.co. Business & Marketing. October 3, 2012 by Cezary Pietrzak. All Stories.

Naming 84

Naming Startup Social Media RSS 84

YoungUpstarts

FEBRUARY 23, 2015

Well, Kevin M Ryan and Rob “Spider” Graham purports that digital marketing and online advertising is the answer. Touting itself as providing “digital marketing strategies for beating competitors with 100 times your spending power”, Taking Down Goliath is roughly divided into three sections. Online Audiences and Marketing Messages.

Social Media 100

Social Media Campaign SEO B2C 100

ReadWriteStart

JULY 23, 2021

For B2C Brands, they would say Monday and Wednesday. Write in a Conversational Rhythm and Tone. Nobody likes boring content , so always try to write in a conversational rhythm and accent. If you adopt this marketing strategy, then people are going to respond in the comments. And they will scroll to the next Linkedin post.

Viral 216

Viral Algorithm Framework B2B 216

Occam's Razor

FEBRUARY 10, 2016

We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. Yet, few Marketers or executives take them seriously (because they don't know what the heck all that means to the business or their own paychecks!).

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

FEBRUARY 28, 2017

Throw in Machine Learning and I weep at how many glorious sales, marketing, deep relationships initiatives are impossible because companies have not solved identity. In this case this was technically a micro-outcome in this case (conversion is offline). Will this marketer give two hoots about “viewable above-the-fold ads”?

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. if yes, what should your content (and marketing) strategy be. Conversation Rate (CoR) is a ratio of comments per post (or video or tweet or pin etc.) So, let's fix that error.

Social Media 60

Social Media Media B2C B2B 60

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. They do everything. Again, easey peasey. Wait, wait, wait.

Analytics 139

Analytics Aggregator Channel B2B 139

Duct Tape Marketing

JUNE 16, 2017

How to Use Events for Evergreen Content Creation written by Guest Post read more at Duct Tape Marketing. Many marketers treat them as a one-and-done affair – but what if you could make them work harder for you? The challenge many marketers come across is finding ideas for video content in the first place. Brand alignment.

South Africa 54

South Africa Audience Video Africa 54

Austin Startup

FEBRUARY 3, 2019

During my conversation with Brant, I distilled down to seven lessons learned (in the spirit of Lucky7, of course). It doesn’t mean you won’t be able to help other companies, and we are in many B2C startups, for example. proven CPG experts, who understood shelf placement, branding, market research, etc. show me their deals.

Angel Investor 48

Angel Investor Advisory Board Equity B2C 48

Software By Rob

AUGUST 18, 2010

When 37signals talked about giving something away for free as a marketing strategy , it made a lot of sense to me: “For us, Writeboard and Ta-da list are completely free apps that we use to get people on the path to using our other products. This change that took all of five minutes to make, led to an 8x increase in paid conversions.

Software Review 78

Software Review Software Revenue Cofounder 78

Up and Running

JULY 2, 2014

“Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages” says inbound marketing thought leader Hubspot. I don’t have to quote any fancy statistics to show you that B2B and B2C clients come from the web now more than ever. Conversational titles and copy. This time, your sales team is your blog.

Audience 77

Audience B2C Sales Web 77