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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Agencies looking to grow have traditionally relied on fostering strategic relationships to land deals and increase sales. The same goes for your sales conversations; why did new leads seek you out, and what objections do you hear during the sales process? This sets the intention for your early-stage priorities.

Audience 127
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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth. We got 300.

Marketing 120
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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

In venture capital in particular, early-stage companies are often operating in frontier industries, where the rules are unpredictable and conventional analytic frameworks may be misleading. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Pitchbot.vc 3) Originate investments.

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Never Mind the Valley: Here's Paris

ReadWriteStart

There's a thriving geek culture in Paris, and no lack of software development expertise, thanks to superior universities that produce superior engineers. OSEO validation in turn makes early-stage startups eligible for a variety of support services and funding options. It also provides support and guidance well beyond that phase.

France 163
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Product-Led Growth (PLG) For Startups

Mucker Lab

Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Those types of tools actually require work in the initial days of the sales motion. What should an early-stage startup founder focus on if they want to implement PLG? You need a lot of education. That’s the success.

Product 78
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Startup Benchmarks

VC Cafe

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Benchmarks are typically specific to stage/business model/geo. Software as a Service (Saas) benchmarks.

B2C 141
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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

To compute the cost to acquire a customer, CAC, you would take your entire cost of sales and marketing over a given period, including salaries and other headcount related expenses, and divide it by the number of customers that you acquired in that period. (In SolidWorks 2: The best VAR management program in the world?