ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. mobile purchasers). Ecommerce analytics tools to help with cohort analysis. The second relies on retention.

Retention 126

Retention Analytics Campaign eCommerce 126

Both Sides of the Table

SEPTEMBER 19, 2013

Greg immediately hit the ground running with a few themes that he had developed while the CMO at HauteLook, a successful eCommerce business that sold to Nordstrom for $270 million. He immediately started meeting with every eCommerce business and has a few themes on where he thinks innovation at the brand level will come.

B2B 331

B2B eCommerce B2C Differentiation 331

YoungUpstarts

NOVEMBER 6, 2019

Though search marketing, display advertising, social media, and mobile remain the mainstays of a digital advertising footprint, each has its role in supporting a particular business objective. However, for young eCommerce engines, where site content is still being built, PPC is often a necessary go-to-market step.

Channel 165

Channel PPC Marketing SEO 165

Occam's Razor

JULY 6, 2016

" In the biggest mistake post above, I'd encouraged you to spend time with the business, with the site (mobile or desktop) and dig from a non-data point of view. You must be freaking out, you have a huge website and 25 mobile apps. It does not matter if you are are B2B or B2C. Let me explain. Zero results via search.

Design 86

Design Software Review Mobile Analytics 86

ConversionXL

NOVEMBER 8, 2018

More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”. How can ecommerce companies compete with Alexa? Are there use cases for voice search in B2B?

B2B 100

B2B eCommerce Search Technical Review 100

ConversionXL

JUNE 8, 2017

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. The user experience for mobile, tablet and desktop users are often vastly different and will require specific treatments. Image Source. Or Firefox? Makes a lot of sense. Google Adwords?

Programming 97

Programming Revenue Analytics Software Review 97

YoungUpstarts

MARCH 5, 2019

Magento is a powerful tool that can help you build startups in both B2C and B2B eCommerce. Mobile retail commerce sales comprised more than 34 percent of total eCommerce sales in 2017. You want to build a mobile store that’s sleek and scalable for easy growth. Responsive Site Design.

eCommerce 113

eCommerce B2C Startup B2B 113

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. The only reason good old digital is beating TV is mobile.

Analytics 141

Analytics Metrics Mobile DC 141

Up and Running

AUGUST 7, 2019

” It’s turned a vast majority of the ecommerce world into a race to the doorstep, and plenty of things are falling by the wayside in the rush. For small ecommerce businesses to survive and grow, you’re going to have to come to grips with this new reality and react to it in a way that your customers want, whether they know it or not.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Austin Startup

NOVEMBER 14, 2017

Marketing Optimization w/ AlexDesigns — Ecommerce, Conversion Growth & Startup Business  —  [link] A really nice and quick podcast full of actionable soundbytes on things like analytics, conversion optimization, ad buying and targeting, copywriting etc. It’s also great as they focus on the failures and not just the wins.

Artificial Inteligence 48

Artificial Inteligence B2C B2B eCommerce 48

YoungUpstarts

OCTOBER 5, 2018

Android apps and iPhone apps are taking the world by storm, and many smart thinking entrepreneurs utilize these mobile apps to improve their business further. While you only expect big fish like YouTube and dominos to have a dedicated mobile app, it is becoming increasingly crucial for businesses of all sizes to own an app for their own.

Mobile 157

Mobile B2C Technical Review Software Review 157

Occam's Razor

NOVEMBER 13, 2009

Non-Ecommerce. Chapter 9 Emerging Analytics: Social, Mobile, and Video. If I have one jihad it is to massively convert every person who touches the web to focus on measuring Outcomes! It is the one reason we can't achieve the greatness we so richly deserve. Glory will be yours!! We make love to 'em all!

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

FEBRUARY 10, 2016

It pains me how critical it is to know what the heck we are solving for with our analytics, and how few people identify goals for their website (mobile or desktop). Pan-Commerce:: Second, very important thing to note is that you have to set up these, and more, goals regardless of if you have an ecommerce or non-ecommerce website.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

JUNE 11, 2014

From B2C to B2B. Rock joy-inducing mobile experiences. Forget mobile first, it's a mobile only world! Create joy-inducing mobile experiences. Forget mobile first, it's a mobile only world! We spend 24 minutes a day on non-voice use of mobile devices. From bras to dresses.

Design 150

Design Software Review Technical Review Mobile 150

ConversionXL

JUNE 24, 2014

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2Bbut even that seems to depend on a company’s expectations. If you’ve been on the fence about introducing social login for your eCommerce site, hopefully this has given you enough to consider.

Social Network 130

Social Network Viral Social Media B2C 130

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. In our case, Alignable members can decide to ask questions publicly or privately in groups and can post from their computer or their mobile if they’re on-the-go. Brand Ratings and Reviews.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Be aware of mobile subject line character restrictions. For example, this ecommerce example image from Mailchimp shows that the links and image at the top of the page attract the most heat: .

Email 136

Email Customer Marketing Software Review 136

ConversionXL

SEPTEMBER 2, 2019

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. If you’ve been on the fence about introducing social login for your ecommerce site, hopefully this has given you enough to consider.

Social Network 73

Social Network Viral Social Media B2C 73

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). A good example, for e-commerce and non-ecommerce sites, is [link]. Second , create the world's greatest mobile experience. Focus on the mobile experience. Look at the colors. Beat Motrin.

Analytics 165

Analytics Marketing Channel Metrics 165

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. Digital marketing trends in 2016 will continue to have a mobile focus. Mobile internet is seeing a huge growth. Many eCommerce sites and businesses (e.g.

Social Media 100

Social Media Marketing SEO B2B 100

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. One of their three key areas of innovation and focus is Mobile. But Walgreens does have a mobile app. Everything you might expect.

Framework 163

Framework Marketing Metrics Audience 163

crowdSPRING Blog

SEPTEMBER 5, 2014

A Discussion with Jon Bischke of Entelo: On Successfully Switching from B2C to B2B (SaaS) | saastr – crowdspring.co/1tKArlK. Mega menu design trends in ecommerce: 2011 vs. 2014 | Econsultancy – crowdspring.co/1plL1t0. Why Responsive Web Design Helps People Buy Your Product | Inc – crowdspring.co/1psW8QW.

Social Media 92

Social Media Small Business Design Media 92

Occam's Razor

FEBRUARY 20, 2012

Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. If it stinks that tells me a lot (remember the year of mobile was 2010!).

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

APRIL 11, 2016

According to Merchant , online video accounts for 50% of all mobile traffic. Adobe actually found that 40% of consumers state that video increases the chance they’ll purchase a product on their mobile device. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic.

Video 48

Video Conversion Mobile Search 48

Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! There is a lot any business — B2C, B2B, A2Z — can learn from Songza. They are full of nonsenseware – cross-sells and up-sells, all kinds of seals and logos, irrelevant other products, promotions, mobile app pimping and so much more. I love AAA. CMTB rocks!

Web 164

Web Design Marketing Security 164

View from Seed

AUGUST 2, 2017

For example, in computing platforms, the mainframe was superseded by the minicomputer, which was eclipsed by the PC, which was subsumed by client-server platforms, which in many ways has been replaced by cloud and mobile computing. Innovation in search, social, broadband, and mobile & cloud hasn’t come to an end.

Seed Stage 273

Seed Stage Portfolio Cofounder B2B 273

VC Cafe

JUNE 29, 2012

It created awesome companies, but the army doesn’t do ecommerce, or much mobile, which are now the biggest growth engines in startups. Jeff – we look at mobile, consumer Internet, games and SaaS. Jehan – in Pakistan, we have 120 million mobile subscribers. They were sporadic.

Pakistan 113

Pakistan Community Bulgaria 113

ConversionXL

FEBRUARY 3, 2016

Of course, most companies know this, especially those in the eCommerce space. Nearly 85% of respondents believe that habituated buying decisions are just as relevant to B2B marketing as B2C marketing. The mobile phone started to become widely adopted. Second, your habits become more flexible.

Conversion 48

Conversion Technical Review Software Review B2B 48

ConversionXL

MARCH 3, 2021

Desktop vs. Mobile: In general, mobile has a lower conversion rate for most products and brings wildly different traffic than desktop. Desktop versus mobile conversion rates tracked in Google Analytics. For ecommerce companies you’ll likely want to track when a user adds items to their shopping cart.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

APRIL 22, 2015

Or you might spend tons of effort on your ecommerce product pages, only to find that even if you get wins, the financial impact on your business is negligible. If copying Amazon would be all that it takes to grow your ecommerce business, there would be many more Amazons around. B2B and B2C. Doesn’t work like that.

Analytics 48

Analytics Technical Review Conversion Framework 48

ConversionXL

AUGUST 27, 2019

Now they’ve launched a mobile app. To use a common example, you may be familiar with the frustrating differences between Shopify and Google Analytics ecommerce data. B2B or B2C. I could create a stand-alone piece titled “You Got a Premium Marketing Tool—Now Use Its Features.” But I’ll skip that rant for now. Company ABC.io

Analytics 124

Analytics Naming Metrics Campaign 124

ConversionXL

AUGUST 27, 2020

7 Ways that Predictive Analytics Is Transforming Ecommerce. However, when we talk about product analytics, we’re really talking about companies who offer products such as web apps or mobile apps. Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group.

Analytics 90

Analytics Product eCommerce Channel 90

ConversionXL

APRIL 12, 2017

Show password option helps, especially on mobile. Joel Harvey: Essential Ecommerce Optimization Techniques. Everything you do in ecommerce reflects your value proposition. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Show progress. Helpful messages.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

JULY 18, 2017

However, when we talk about product analytics these days, we are really talking about companies who offer products such as web apps or mobile apps. Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. They focus primarily on mobile apps and media companies.

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

JULY 18, 2017

However, when we talk about product analytics these days, we are really talking about companies who offer products such as web apps or mobile apps. Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. They focus primarily on mobile apps and media companies.

Analytics 107

Analytics Product Channel Retention 107