Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. The Write A Review call to action (the more reviews there are on credit cards, the more valuable the site is for comparison shoppers the more people will come and do business with them). We work very hard.

Web 138

Web Analytics Technical Review Affiliate 138

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 79

B2B Marketing B2C Community 79

Duct Tape Marketing

JUNE 23, 2022

Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. 3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] Click on over and give us a review on iTunes, please! She's been creating, executing and reviewing strategies for online communities.

Community 92

Community B2B B2C Technical Review 92

ConversionXL

APRIL 4, 2014

Part of it may be due to the mentality of marketers as a whole. According to a joint study by Econsultancy & Adobe, 63% of companies surveyed do not have the ability to target personalized web content in real time & 27% disagree that it’s even important. Email remarketing. image source. Behavioral targeting.

eCommerce 112

eCommerce Sales Marketing Software Review 112

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0. Here we go.

Analytics 71

Analytics Web Technical Review Metrics 71

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] Click on over and give us a review on iTunes, please! But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. Like this show? And I, that's really my expertise.

B2B 82

B2B Marketing B2C ChatGPT 82

online.wsj.com

SEPTEMBER 23, 2012

Computer Software. Media & Marketing. Small Business. More Industries. Accounting. Advertising. Broadcasting & Entertainment. Computer Hardware. Consumer Products. Defense & Aerospace. Financial Services & Insurance. Food & Tobacco. Hospitality. Industrial Goods & Services. Marketing & Strategy. Media Agencies. Metals & Mining. NAME Comcast.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Kodorra

NOVEMBER 25, 2018

Many people have a presumption that it is difficult to start an online business due to lack of money. However, thanks to economy of scale, prices for online venture necessities like web hosting and Internet data have dwindled significantly. Step 5: Get your web hosting server. Don’t forget to choose a sound business model.

Software Review 45

Software Review Hosting Intellectual Property Naming 45

Brandanew

AUGUST 13, 2015

They sell software and apps. Emails/ your profession) and can qualify leads and follow up creatively. Most people who download this data are usually already interested in the field and do perhaps require the software/products. Your Blog takes care of your social content and Email content needs.

Small Business 100

Small Business Marketing Software Review B2C 100

The Next Web

MARCH 3, 2014

As time passed and I took on the marketing role for my startup (while everybody else was busy coding), I started to see marketers differently. Your mission is to grow, and for B2C companies it means more users. A tip from our dev team: don’t hard-code strings in your app. Today, I think of them as storytellers. ASO like a pro.

Brazil 158

Brazil Technical Review PR Development Team Review 158

ConversionXL

JUNE 25, 2021

You can also use a service like Wynter to run message testing and gain intel on a specific web page, ad, or email copy. . You can partner and establish relationships with them to: Write guest blog posts Host sponsored content Create product reviews Become an affiliate partner. Utilize paid ads.

Product 96

Product Social Media Audience Software Review 96

steveblank.com

JULY 8, 2011

Useful blogs and links for startups Click Here ————– 2.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Ask them to review your products. trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Analytics Software Review 80

Mike Michalowicz

FEBRUARY 11, 2013

Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. Also offer discount coupon codes to twitter members. Point your readers to each blog site that reviews your product. Get a Twitter account in your business name. Leverage Linked-In.

Small Business 167

Small Business Marketing PR Social Media 167

Occam's Razor

JULY 6, 2016

I've written about the biggest mistake web analysts make. It does not matter if you are are B2B or B2C. They have an approach to simplicity in software that is closer to a pure Google experience (when compared to the nails scratching a blackboard irritation that is personified in the Samsung phones).

Design 86

Design Software Review Mobile Analytics 86

ConversionXL

JUNE 8, 2017

According to a recent academic study, “a typical Netflix member loses interest after perhaps 60 to 90 seconds of choosing, having reviewed 10 to 20 titles (perhaps 3 in detail) on one or two screens.” You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

Cracking the Code

OCTOBER 10, 2008

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Labels: SaaS , sales and marketing , software. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

JUNE 11, 2014

From B2C to B2B. Empower customer reviews that are actually helpful. B2C sites like Travelocity and Fry's have not cornered the market on this. If the mobile phone did not have a back-button hard-coded into the hardware perhaps I would try to read the. We will look at many different examples. From bras to dresses.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

SEPTEMBER 15, 2014

This might seem slightly bizarre, but before you do anything email every person you know in your company, take your agency out for an expensive lunch, massage the right egos in your IT team, do whatever it takes to get every link shared by your company digitally to use campaign tracking parameters. I kid a little of course. Use blue ink. : ).

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

APRIL 12, 2017

It’s not which variant collects more email addresses, it’s which variant sells more books. Email addresses are observations. Analytic: A measure software can track. Inject code to create popup offers. Insert line of code. This works on email, too. Jared Spool: Is Design Metrically Opposed? Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Duct Tape Marketing

JANUARY 28, 2020

Ethan Beute: We’re a software company. We have a web app that lets you do it, mobile apps for iPhone and Android, works in Gmail and Outlook, works in Salesforce, Outreach and a bunch of other platforms. Do you see this … Obviously the delivery mechanism quite often is email. It could have gone either way, yeah.

Video 39

Video Technical Review Software Review Colorado 39

ConversionXL

MAY 24, 2012

customer testimonials (full name + photo or video), neutral expert opinions, third-party reviews, verified (scientific) studies. It doesn’t matter whether you’re doing B2C or B2B marketing, there’s always an actual human being reading your stuff, so the text has to connect with that person. So engage first.

Software Review 119

Software Review Non-Compete Technical Review Campaign 119

Startup Lessons Learned

JULY 5, 2010

When I wrote a review of Four Steps on this blog in November, 2008, I did my best to be candid and warn of a few shortcomings: And Steve is the first to admit that its a "turgid" read, without a great deal of narrative flow. Four Steps primarily centers its stories and case studies on B2B hardware and software startups. Expo SF (May.

Customer Development 166

Customer Development Developer San Francisco Customer 166

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! My entire staff had been laid off due to an acquisition by an aggressive v.c.

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

Austin Startup

JULY 12, 2010

But until then, individuals should, at minimum, have read, write and export rights to the data they have created around the web. Camtasia doesn’t own the screencasts I use their software to create. And Gmail doesn’t own my emails — though it does use them to improve the relevance of the ads it serves me.

Customer 80

Customer Harvest B2C Technical Review 80

Duct Tape Marketing

SEPTEMBER 30, 2022

Click on over and give us a review on iTunes, please! If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. So you try to pay equal attention to both of those on both sides of the software.

Marketing 75

Marketing Differentiation B2C PR 75

ConversionXL

NOVEMBER 29, 2018

Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%. those already on an email list) may reduce the need for an opt-out version (and sign-up friction for legitimate prospects). Slack, in 2014, converted at 30%. Free trial. Hybrid models.

Customer 119

Customer Conversion Acquisition B2B 119

Duct Tape Marketing

FEBRUARY 2, 2023

Click on over and give us a review on iTunes, please! Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Outbound Squad, hosted by Jason Bay and brought to you by the HubSpot Podcast Network. Oh, your problem with your software, go into our community.

Community 83

Community Marketing Audience Networking 83

Startup Lessons Learned

MAY 14, 2009

Lessons Learned by Eric Ries Thursday, May 14, 2009 The Lean Startup Workshop - now an OReilly Master Class My rate of posting has been much lower lately, and this is mostly due to preparations for the upcoming Lean Startup Workshop on May 29. Id also welcome nominations over email , if you have someone you think is a good fit for the event.

Lean 60

Lean San Francisco Continuous Deployment Software Review 60

Duct Tape Marketing

FEBRUARY 2, 2022

Click on over and give us a review on iTunes, please! And so, uh, if you want people to have certain impressions of your business or your product from the very get code, the first time they hear about it, then you should put a lot of thought into the name. Or they'll email 10 ideas to their friend and say, pick the best one.

Naming 75

Naming Kansas City Kansas Technical Review 75

ConversionXL

APRIL 11, 2016

According to Aberdeen , companies using video enjoy 41% more web traffic from search than non-video users. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Revue is a tool designed to help create email digest newsletters. Example: Revue. File Size Matters.

Video 48

Video Conversion Mobile Search 48

Duct Tape Marketing

MAY 22, 2019

It’s kind of a shady site, but what it is basically is it’s like a web proxy so you can go to Google, use an IP address that’s in the States and search through it, and the cool thing is is that it’s not a VPN so it doesn’t have your browser history or any of that stuff implementing it.

SEO 59

SEO Kansas City Kansas Missouri 59

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now).

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

JULY 22, 2013

Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). Identify gaps in our content/engagement/channel strategy on the web, 2. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Oh, that makes sense.

Framework 163

Framework Marketing Metrics Audience 163

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Software By Rob

AUGUST 18, 2010

I tried all sorts of tactics to convert my free users: More upgrade prompts Less features on free accounts Premium features for 15 days More emails aimed at upselling users to paid None of these changes had a significant impact. Pluggio is a Freemium Twitter web app created by Justin Vincent. at 10:31 am [.]

Software Review 78

Software Review Software Revenue Cofounder 78

Up and Running

MAY 21, 2014

We turn online and see what other people are saying, we look at what their web presence looks like, and that can be either a trust builder or a trust eroder. Reviews, testimonials from customers, articles that you place either on another website or in a third-party print publication. Or, you know, give us a review.”

Marketing 72

Marketing Social Media Sales Media 72