Steve Blank

MAY 29, 2011

Max entered Stanford in the fall of 2010 as a freshman, took as many of the engineering entrepreneurship classes as he could and independent study with me. (He Founders that learn are more successful : Startups that have helpful mentors, track metrics effectively, and learn from startup thought leaders raise 7x more money and have 3.5x

Technical Cofounder 334

Technical Cofounder Early Stage Startup Silicon Valley 334

Seeing Both Sides

JULY 11, 2013

I''ve been thinking a lot lately about scaling sales. . Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. How do I build a repeatable, scalable sales process that is like an industrial machine - not a crafts project? 1) Enterprise Sales.

Sales 50

Sales Technical Review Software Review B2B 50

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

DECEMBER 9, 2013

During this stage you should also invest a lot in Search Engine Optimization. It does require working with your CMO, VPs, Directors, IT, Offline Sales, UX, IT, and more people than you could ever imagine. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Your first job is to beat them at everything. It is worth it.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

JUNE 7, 2023

Tiffani emphasizes the need for a balanced approach to company strategy that involves all stakeholders, including IT, Marketing, Sales, Operations, and HR. Every year inbound brings together leaders across business, sales, marketing, customer success, operations, and more. A marketer sends a sales qualified lead over to the sales team.

Employee 73

Employee Technical Review Advisory Board Sales 73

ConversionXL

MAY 22, 2017

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. All manual operations. The rise of PQL over MQL model.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Austin Startup

JUNE 26, 2019

I recruited a top-flight engineer and serial entrepreneur to build our MVP, on equity?—?and Related: when people say that execution is the most important metric of who will win, keep in mind that executing a fundraise is almost paramount. swing for the fences category-building B2C software capital?—?wasn’t in a huge $77b market.

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

ConversionXL

NOVEMBER 8, 2018

Most answers from voice assistants—Amazon’s Echo (controlled by Alexa), Google Home, Google Assistant, Cortana, and Siri—are extracted from search engines. If your Amazon product page ranks highly for a product term in search engines, Shaw recommends that you treat it “as an extension of your own website.”

B2B 100

B2B eCommerce Search Technical Review 100

View from Seed

JUNE 5, 2018

Intense discussion on what are the right metrics to track around recruiting. Measure and manage your recruiting effort like a marketing/sales funnel. Metrics, metrics, and metrics! Without metrics you cannot manage (and improve). How to track your recruiting funnel like a pro.

Hiring 120

Hiring Portfolio Metrics B2C 120

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. With increasing competition, online reputation is a major draw for search engines as well as your consumers. b) Sales lead quality/ quantity. e) Direct sales.

Social Media 100

Social Media Marketing SEO B2B 100

ConversionXL

MARCH 31, 2021

Agencies looking to grow have traditionally relied on fostering strategic relationships to land deals and increase sales. The same goes for your sales conversations; why did new leads seek you out, and what objections do you hear during the sales process? Cold email and referrals have often been quite effective.

Audience 127

Audience Non-Compete Distribution Channel 127

www.clickz.com

JANUARY 7, 2013

Search Engine Watch. B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Ad Industry Metrics. While Facebook is too large to ignore as a marketing platform, its not as effective as other social media options for converting to sales. B2C Email Marketing.

Social Media 86

Social Media Media B2C New York 86

David Teten

SEPTEMBER 23, 2017

My colleagues Sebastian Soler , Steven Greenberg and I recently launched a new online community, PEVCTech.com , exclusively for PE/VC investors; engineers who work at PE/VC funds; and other technologists who specialize in working on this problem. I previously posted a detailed presentation with sales technology tools useful for B2B sales.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). If we work in sales, all we care about are sales touch points. You want sales, yes.

Framework 163

Framework Marketing Metrics Audience 163

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

David Teten

DECEMBER 3, 2019

I previously posted a detailed presentation with sales technology tools useful for B2B sales. Many VC funds rely on general-purpose CRM and sales funnel solutions like Copper , Pipedrive, Salesforce , Streak , and ZenDesk. She is a model for us all! 5) Manage relationships (CRM).

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. This is a correlative metric – a behavioral cohort used as a heuristic for growth. Most refer to these correlative metrics as Wow Moments or Aha moments. That’s a serious win achieved through personalization.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

APRIL 11, 2016

MarketingLand found that 62% of Google searches include video, which might explain why Brightcove found that video drives a 157% increase in organic traffic from search engines. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Optimize Videos for Search Engines.

Video 48

Video Conversion Mobile Search 48

VC Cafe

MARCH 15, 2016

You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. sales or support). Use the right tools.

Sales 60

Sales Marketing Sales Cycle B2C 60

Seeing Both Sides

AUGUST 16, 2012

I first met Steve when he was VP of Engineering at Centerline software, a software development tools startup, and I was a junior in college. In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel. Going B2C was daunting and not in our core DNA,” Kaufer remarked.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Women Entrepreneurs Can

OCTOBER 7, 2020

Whether a business operates in a B2B or a B2C environment, it can benefit from a strong content marketing strategy. Strategic content is an effective way of increasing engagement with your audience, growing customer loyalty, enhancing a brand’s presence, increasing sales, and ultimately, improving your bottom line.

Marketing 40

Marketing B2C SEO B2B 40

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

steveblank.com

JULY 8, 2011

Research, Web prototyping, Testing and Building Tools Lists of Tools from Others HBS Startup Tribe Tools List – from Tom Eisenmann at HBS PBworks startup tools List Startup Foundry tools list Small Business tools list Groups Lean Startup Circle – Google Group for startup advice Startup Weekend – Launch a Startup in 54 hours The Lean (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It can be a brand metric, say Likelihood to Recommend.

Social Media 60

Social Media Media B2C B2B 60

Occam's Razor

MAY 20, 2013

A lot of that traffic also submits leads that go to your normal sales process. And what metric should you focus on in this proper end-to-end view? And how do you know where to invest your ad dollars? Here you go… Aggregators send 40% of the traffic to your site. for a while. Then you can go on your boondoggle.

Analytics 139

Analytics Aggregator Channel B2B 139

Startup Lessons Learned

OCTOBER 23, 2009

– Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service]. We have seen our competitors whose feature sets are very rich, to say the least, but we think in some cases, are as over-engineered as they are feature-rich.

San Francisco 144

San Francisco Customer Wiki Lean 144

VC Cafe

JANUARY 16, 2011

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Dasur’s solution is based on a unique, patented pattern recognition engine. Cellint provides the best road traffic information service world wide.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

ConversionXL

JUNE 2, 2020

Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. Gaining market share is the best thing a brand can do for its loyalty metrics, word of mouth, and getting into a consideration set of buyers. WP Engine used speed. Attribute leadership.

Differentiation 162

Differentiation Software Review United States Demand 162

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Copywriters today are tasked with producing fodder for a machine that’s hard to please: search engines.

Demand 46

Demand B2B Curation SEO 46