ConversionXL

NOVEMBER 22, 2022

For example, if your goal is to boost sales by 20% over the next quarter, you might set multiple KPIs to get the full picture of how your team is progressing (e.g., For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track. submits a form).

Metrics 105

Metrics Analytics Marketing Acquisition 105

Duct Tape Marketing

OCTOBER 26, 2017

These aren’t even B2C companies – they’re selling software platforms! It’s a great point – we still use annoyingly repetitive outreach tactics in sales and other, more expensive, areas of marketing (think cold calling and targeted display ads) – and we do it because it works. Inexpensive. “So

Advertising 50

Advertising Hosting B2C Audience 50

Duct Tape Marketing

MAY 22, 2019

Basically what that means is the better your site can match what someone wants when they search for something, the higher it’s going to rank. It has the keywords, it has links, it has all the traditional stuff, but it didn’t match user intent. I was like man, what’s happening? John Jantsch: HubSpot is a great example.

SEO 60

SEO Kansas City Kansas Missouri 60

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). If the page header matches what the user clicked, the buyer will be reassured. Match your system to the real world.

B2B 73

B2B Design Matching Search 73

ConversionXL

NOVEMBER 8, 2018

start including, rather than excluding, prepositions) may create a tighter match between the content of the voice query and the content of your page. Ultimately, however, Amazon rewards sellers who optimize for a single metric: sales. Voice queries are typically longer than text queries. Local search: a protected space.

B2B 100

B2B eCommerce Search Technical Review 100

ConversionXL

FEBRUARY 3, 2017

Instead of a salary, you pay them for each new lead or sale acquired as a result of their marketing efforts. For example, one affiliate program might pay Kim a commission whenever a visitor she referred leaves their name and number. Are you aware of your profit margin on every type of sale? What Is an Affiliate Network?

Affiliate 48

Affiliate Programming Marketing PPC 48

Mike Michalowicz

FEBRUARY 11, 2013

Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. Get a Twitter account in your business name. Look for decision makers with events that are a match for your product or service. It’s a great way to get open honest market research.

Small Business 167

Small Business Marketing PR Social Media 167

Occam's Razor

JUNE 11, 2014

From B2C to B2B. And you are guessing why store sales are down (and because of such a simple fix!). B2C sites like Travelocity and Fry's have not cornered the market on this. A search for "sales automation" shows a link for Zoho, leading me to the site below left. Name, date, text comment.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

JULY 22, 2013

If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv. You want sales, yes. Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Using video demos on product pages increased Zappos’ sales by up to 30%. However, it’s changing from picture, name, title, quote to more attention-grabbing, authentic forms. Testimonials. Example: Xero.

Video 48

Video Conversion Mobile Search 48

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Then they match it back to their rules engine that serves me the best options. "Let's just get people on the phone and our sales reps will convert!" " I realize that ADT has always done phone sales and is comfortable with that.

Web 164

Web Design Marketing Security 164

ConversionXL

AUGUST 27, 2019

In a marketing technology stack, a taxonomy includes the names of the actions people take and the naming structure for the values you store about your customers. With a variety of tools in your stack, unifying the names of actions and values is vital. GTM, as its name accurately puts it, is a tag manager. Company ABC.io

Analytics 124

Analytics Naming Metrics Campaign 124

Hearpreneur

DECEMBER 15, 2017

The company that employed us began putting profits above people and new sales above client retention. They recognize the average lifespan of a client is 3-6 months, so they implement a strong sales team to consistently search for new clients. The differences between B2C and B2B within the same brands were staggering!

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

Duct Tape Marketing

APRIL 28, 2017

Lead generation & sales. Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. Shortlist people who match your tone of voice, seem to lead conversations and have good engagement on their posts. The result? 24% of their engagement today can be attributed to advocacy.

Social Network 51

Social Network Distribution Curation B2B 51

ConversionXL

JUNE 2, 2020

You need to match it and go far beyond to avoid the sameness trap, or have a completely different take on it. Ninety-nine percent of products—even from no-name brands—just work. Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important.

Differentiation 162

Differentiation Software Review United States Demand 162