Duct Tape Marketing

JUNE 7, 2023

Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to the Fortune 500. Over the past two decades, she has led large revenue producing divisions at businesses ranging from startups to Fortune 500. Tiffani is also the host of the podcast  What’s Next! with Tiffani Bova.

Employee 76

Employee Technical Review Advisory Board Sales 76

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. This is the model my customers referenced when I was selling them demand-gen software in 2014. Here are the three lessons we learned along the way. Image source ).

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Sales enablement is the act of enabling salespeople to help them close more deals/bring in more revenue/hit their quota. Sales enablement software, instead, lets you do two things: 1.

B2B 48

B2B Sales Technical Review Software Review 48

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Investors look beyond top line metrics to assess other important factors. Software as a Service (Saas) benchmarks.

B2C 141

B2C Technical Review Startup Retention 141

Mike Michalowicz

JUNE 2, 2015

While lots of folks get themselves needlessly worked up over five years’ worth of financial projections, an incredibly useful metric can be a company’s immediate ability to pay its bills. Metrics 1-4 are traditional accounting practices, but there’s more to assessing a company’s health than a look at where they are at any given moment.

Metrics 60

Metrics B2C Equity B2B 60

Up and Running

JULY 10, 2017

It’s critical to understand the metrics in terms of dollars per additional user, as you’ll have to spend this amount to serve thousands of your non-paying customers. We run into this kind of software services every day—Google, Youtube, Instagram, and so on. It’s mostly popular with B2C markets. Duolingo lingot store.

Startup 110

Startup Non-Compete Viral Software Review 110

David Teten

SEPTEMBER 23, 2017

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. ” Historically, investing was a manual, artisan process. 4) Manage deal flow.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

ConversionXL

MARCH 31, 2021

This includes other non-competing agencies, as well as software and technology vendors. For example, if SEO is a priority, some metrics you’d want to focus on may include; Organic search traffic; Impressions on the SERPs; SERP click-through-rate; Avg. Examples of these channels include GrowthHackers and Hacker News.

Audience 127

Audience Non-Compete Distribution Channel 127

Seeing Both Sides

JULY 11, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. 80-90% software products vs. 40-50% advertising products) and company maturity (e.g., I''ll discuss each one below. 1) Enterprise Sales.

Sales 50

Sales Technical Review Software Review B2B 50

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. Cost of software/hardware used in sales and marketing Agency, PR, or any third-party costs involved in sales and marketing. Therefore, you need to attribute revenue by their monthly cohorts rather than when they converted in order to properly measure ROAS.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Mucker Lab

APRIL 6, 2023

If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. For example, Amplitude is a product analytics software. You still have a revenue goal to hit this quarter, something like that. And they already know the software so you just need to negotiate price.

Product 78

Product CTO Hire Startup Fractional CTO 78

David Teten

DECEMBER 3, 2019

The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. See their blog post on multiples.).

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. But that alone is too general, so it’s important to get specific by setting clear metric objectives. Step 2: Find the right email marketing software. total revenue / total spend).

Email 136

Email Customer Marketing Software Review 136

Austin Startup

JUNE 26, 2019

You might notice what’s not on that list above: revenue, investors. No revenue isn’t always a problem for venture-style businesses; no investors + no revenue = challenges for most founders without tremendous self-funding. swing for the fences category-building B2C software capital?—?wasn’t Hello Chris Yeh!)

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). That's fine. Different is fine.

Framework 163

Framework Marketing Metrics Audience 163

Seeing Both Sides

AUGUST 16, 2012

Last week, I wrote about Akamai , a company with strong network effects that successfully transitioned from a single product to build a platform that garners over a billion dollars in revenue and is now a core part of the Internet’s fabric. Going B2C was daunting and not in our core DNA,” Kaufer remarked. Big Data meets travel…in 2000.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Wistia shows which metrics can be used to help you measure various factors (e.g. Which site metrics matter and connect to user experience? Revenue: Measure close to the money. ” (via Vidyard).

Video 48

Video Conversion Mobile Search 48

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. “Just say no” to on-premise deployments The most important part of Software-as-a-Service isn’t “Software” it’s “Service”! Cracking The Code. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

MAY 20, 2013

If they enroll in the course but don't start the course, we don't make much money (maybe some cancellation fees, but come on, that is a pathetic revenue source). And what metric should you focus on in this proper end-to-end view? for a while. You can earn trust, credibility and impact the business.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

AUGUST 27, 2019

A MarTech stack includes software, apps, and online tools that marketers leverage to execute amazing marketing. These customer values are recorded as dimensions and metrics (as you can see in our tracking plan example below). A Customer Data Platform (CDP) is software that collects and organizes data across customer touchpoints.

Analytics 124

Analytics Naming Metrics Campaign 124

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). Analytic: A measure software can track. A metric should tell you what you will do differently. No, the first 2% is more valuable in terms of revenue. Image Credit. 10K / 1M = 1%.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

OCTOBER 30, 2021

For example, person #1 is searching for “the best social media software for automation.” For example, Act-On’s ad appears for the search term “marketing automation software.” According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

AUGUST 5, 2015

Use this if you’re marketing B2B software, agency services, etc. This type of social proof is most effective for B2C products and services, but that doesn’t mean it never works for B2B. Mat’s story was a little offensive, really funny and unbelievably effective in terms of conversions ( five figure revenue in 24 hours ).

Technical Review 48

Technical Review Software Review Social Media Conversion 48

VC Cafe

JANUARY 16, 2011

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Each Xeligence software solution provides guidance to support automatic decision making. Ceedo Technologies. Craze Productions. GoNet Systems.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

ConversionXL

JUNE 2, 2020

You can see the same in software. Adding words like “robust” to your email marketing software description won’t do much. Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. But meeting expectations is table stakes. You build Y, they build Y.

Differentiation 162

Differentiation Software Review United States Demand 162

Austin Startup

MAY 29, 2019

Brands would get higher margins but lower revenues while retailers would get lower margins but higher revenues (generally speaking, with Apple being a notable exception owning both sides of that for much of their sales). In investing in B2C, we also look for network effects but usually those are created rather than natural.

Networking 48

Networking Fractional CTO CTO Hire B2C 48