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PPC Basics Explained — PPC Management for Small Businesses

Up and Running

Especially when the world, and your customers, are shifting to digital channels for entertainment, shopping, and communication with brands. So why is this important to know as you sift through all the potential marketing channels you could choose from? What is PPC? PPC stands for “pay-per-click advertising.” PPC or SEO?

PPC 81
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Harnessing Digital Marketing Channels for Explosive Business Growth

The Startup Magazine

Here are the most effective digital marketing channels to skyrocket your business’s success. Increase your site’s credibility and traffic by using off-site search engine optimisation strategies like link building and social media sharing. Produce engaging content for your blog, website, infographics, and videos.

Channel 158
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The Day In The Life Of Working As A Digital Marketer

YoungUpstarts

They may be responsible for creating and monitoring content on any number of digital channels, including: Company websites. Social media. Corporate blogs. Digital marketers must use various tools to measure analytics, identify weaknesses, and improve performance across these channels. Search engine rankings.

Marketing 264
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How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

How you decide to invest in marketing channels can make or break your business. It doesn’t help that there’s a new blog post out every day about how you’re missing out on [X] and this company is killing it by doing [Y]. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale.

Channel 118
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

PPC 111
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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. For example, person #1 is searching for “the best social media software for automation.” Generating awareness through PPC.

Customer 140
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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

This process helps you to build an audience by identifying opportunities to: Leverage relevant hashtags; Attend popular trade shows; Make appearances on or sponsor well-liked podcasts; Run social media ads against audiences who follow specific accounts; Team up with large publications (press releases, guest posts). Image source.