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Is the Lean Startup Dead?

Steve Blank

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim. IPOs dried up.

Lean 335
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It Must Be A Marketing Problem

Steve Blank

The Customer Development process is the way startups quickly iterate and test each element of their business model , reducing customer and market risk. In Discovery startups take all their hypotheses about the business model: product, market, customers, channel, etc. It’s A Marketing Problem.

Burn Rate 248
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The Importance of Burn Rate and Cash Runway

Up and Running

This can be a daunting task, but the best place to start is understanding and calculating your cash burn rate and your cash runway. How do you calculate the burn rate? You’ll also have variable expenses such as salaries, travel, supplies, and other services you use to run your business. You have positive cash flow.

Burn Rate 100
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Apple Vision Pro – Tech in the Search of a Market

Steve Blank

But the product/market fit of this first iteration is a swing and a miss. Marketing and capital expenses (new factory, high R&D expense) were predicated on consumer-scale sales. I got a preview of PhotoCD when I was the head of marketing at SuperMac , a supplier of hardware and software for graphics professionals.

Search 256
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The Virus Survival Strategy For Your Startup

Steve Blank

The questions every startup or small business CEO needs to ask now are: What’s my Burn Rate and Runway? What does your new business model look like? Burn Rate and Runway. To answer the first question, take stock of your current gross burn rate i.e. how much cash are you spending each month.

Burn Rate 436
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Why Founders Should Know How to Code

Steve Blank

As the farm fields flew by on the interstate I listened as Dave described how he translated his vision into a series of hypotheses and mapped them onto a business model canvas. Speed keeps cash burn rate down while allowing you to converge on a repeatable and scalable business model. Customer Discovery.

Cofounder 336
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7 Tips To Keep Your Business Afloat During COVID-19

YoungUpstarts

Here are seven best pieces of advice for anyone running their own business right now. Analyze your ongoing burn-rate in both normal scenarios and ‘bear-bones’ scenarios. Look at where your business is spending, and consider which expenses are. Consider where you can optimize your burn rate.

Burn Rate 264