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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

I reminded her that all the Lean tools she learned in class–Customer Discovery, business model and value proposition canvases– contained her answer. They created the “Intel Inside” campaign. Founders ask me all the time whether they should hire a PR agency. Painful and invaluable” was her reply. Here’s how.

Marketing 312
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10 Ways A Business Owner Can Save Money

YoungUpstarts

The cost of running a business today can be financially exhausting for companies that range from the simplest startups to the most well-established corporations. To create a sustainable business model, owners and manager now must consider how their business processes and infrastructure can save money instead of draining their budgets.

Cloud 113
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Argona Partners Recognized by GoodFirms as the Best Company to Work With

Argona

Business enterprises, including startups, aim for continuous growth and development as part of their business strategy, but challenges like limited budgets, fierce competition, skill gaps, and inconsistent marketing approaches can hinder their progress.

Partner 52
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Guide to Create an Uber for Courier App

ReadWriteStart

Various business models in an on-demand courier delivery app. Business to Consumer (B2C) – It is the most common type of business model. Monitor the effectiveness of promotional campaigns – The admin is responsible for implementing marketing campaigns across different communication channels.

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Is Your PR Agency Dying On The Vine? Seven Steps To Make You Relevant Again

YoungUpstarts

by Iliyana Stareva , author of “ Inbound PR: The PR Agency’s Manual to Transforming Your Business With Inbound “ If you work in PR, you know there’s been a sea change. The first order of business is to shift your mindset. PR pros need to figure it out, too.

PR 145
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How To Create Buzz Around Your Startup

David Teten

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.

PR 114
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Is Your Marketing Plan Aligned With Your Branding Goals?

Up and Running

As you begin to implement your marketing plans in service of your branding and sales goals, make sure you track metrics so you can measure the success of each campaign. If your goal is gaining new leads (a middle of the sales funnel goal), then you’ll measure how many new contacts you gain from a campaign.

Marketing 142