Remove Business Model Remove Customer Remove Framework Remove Retention
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. The faster this process can be repeated, the more likely they’ll find scalable, repeatable ways to grow the business.”. Rather than run marketing campaigns to pull customers away from its rival, it experimented.

Retention 113
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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

Build a product, get it into the real world, measure customers’ reactions and behaviors, learn from this, and use what you’ve learned to build something better. Repeat, learning whether to iterate, pivot or restart until you have something that customers love. Build, Measure, Learn sounds pretty simple. Waterfall Development.

Lean 120
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 22, 2008 The three drivers of growth for your business model. The AARRR model (hence pirates, get it?) He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. They are gaining valuable customer data.

Customer 167
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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. Sales finds aligned accounts and works with marketing to create customized journeys. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention.

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Pitch Deck Month: “Is It Working?” (aka the “Traction” Slide)

View from Seed

But here’s some examples or frameworks to consider. You’re obviously not showing charts of user growth, number of customers, or revenue. But even as a concept stage company there are ways to show progress with your business. For consumer companies this is usually around user acquisition, engagement, and retention.

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The Growth Marketing Process: How to Shake Your Growth Hack Addiction

ConversionXL

If you don’t have a validated product or business model yet, stop here. Make sure you have a good understanding of your value proposition, cost structure, revenue streams, customer segments, etc. There are a lot of different ways to approach this, depending on your business model and your goals.