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Startup Metrics

TechEmpower

When talking to startup founders or other innovators, we always ask questions to better understand their business as a core. What does the business do? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects?

Metrics 260
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Conversion, retention and churn benchmarks

VC Cafe

This is a question startup founders ask themselves multiple times a week. It’s not just the competition against the incumbents and the large tech platforms that founders has to worry about, but most importantly is the company’s performance and product market fit. The benchmarks are based on the US market.

Retention 109
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Startup Benchmarks

VC Cafe

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Benchmarks are typically specific to stage/business model/geo. What should our MRR growth be?

B2C 141
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Granularity and Consistency of Startup Metrics

SoCal CTO

And it’s surprising how few startup founders think in those terms. I’ve talked before about initial conversations with founders and the questions I’m likely going to ask Startup Software Development – Do Your Homework Before You Develop Anything. Part of those questions are around Startup Metrics.

Metrics 159
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Deep dive: Cancellation rate in SaaS business models

A Smart Bear: Startups and Marketing for Geeks

As a preamble to the metrics, it’s useful to know what you’re measuring and why it’s vital. We had a spike in this metric in February at WP Engine when our Internet provider themselves had a datacenter-wide catastrophe which brought us down for twelve hours; of course not all spikes will have such obvious causes.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

GrowthHackers founder and former Head of Growth at Dropbox, Sean Ellis , coined the term: “A growth hacker is a person whose true north is growth. In his course on Growth Mindset (part of CXL’s Growth Marketing Minidegree ), WeTheFuture.org founder John McBride describes three key components of a successful growth marketer: 1.

Retention 113
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Why revenue shouldn’t be your North Star Metric

VC Cafe

The discussion that ensued was insightful and I thought it would be worth sharing it here for founders who are dealing with a similar issue. ” No one questions the importance of revenue, but asking the question enabled us to start thinking on what would be the right metric. What’s a good North Star Metric?

Metrics 179