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Marketing Analytics: Attribution Is Not Incrementality

Occam's Razor

From there, it is a hop, skip, and a jump to, hey, am I getting all the credit I should for the Conversions being driven by my marketing tactics? Right then and there, your VP of Finance steps in with a, hey, how many of these conversions that you are claiming are ones that we would not have gotten anyway? AKA: Attribution!

Analytics 148
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boldstart 2018 recap and what’s hot in enterprise 2019

BeyondVC

While developers can now spin up applications faster than ever before, one of the downsides is the complexity of managing these distributed applications and technologies. Large enterprises are also complaining about keeping up with so many different regulations like GDPR and the California Consumer Privacy Act (CCPA).

Stealth 79
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Dialing in Style – The Appeal of 310 Phone Numbers

Women Entrepreneurs Can

This prestigious area code is home to some of Southern California’s most affluent neighborhoods and is associated with luxury, sophistication, and exclusivity. Building trust and familiarity with potential customers can boost engagement and increase conversion rates.

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Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups

SoCal CTO

It seems that four different models of "discussion creation" have occurred: Organice Discussion - someone posts something interesting, lots of bloggers post on the topic, distributed discussion ensues. Im constantly frustrated by conversations that take place in discussion groups that cant cross the border into the blog world.

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Out of the Crisis #15: Lenore Estrada on her SF New Deal, serving the hungry, and civic engagement

Startup Lessons Learned

You can listen to our conversation on Apple , Google, or wherever you like to download podcasts. Here's my conversation with Lenore Estrada. We talked about how her background has made her well-suited for this kind of civic engagement, her relationship to the tech world, how she scaled the organization so quickly and much more.

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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

Business Model Affects Metrics and Exit Criteria Web-based Business Model Exit Criteria In a web-business model you’re looking for traffic, users, conversion, virality, etc – not revenue. Even startups that are dominated by technical risk have the customer validation risk of finding positive ROI distribution in a large market.

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Seth Sternberg – Meebo

Both Sides of the Table

We then captured this conversation again on camera. And I hope the output is that you get a glimpse into the people shaping our tech present and a sense of the kinds of conversations we have when the cameras aren’t around. Seth saw friends move out to California, go to school, and launch Plaxo. For Meebo 1.3%