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Fundrise CTO: New SQL Tools Lead to ‘Wonderfully Seamless Solutions’

The Startup Magazine

For Kenny Shin , the chief technology officer of direct-to-consumer alternative asset management company Fundrise, some of the most exciting technological advancements in recent years have been in structured query language tools. The question now becomes: Why is the marketing program efficient or why is it inefficient?

SQL 134
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149
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Using Generative AI to Drive Corporate Impact

TechEmpower

Focusing on generative AI applications in a select few corporate functions can contribute to a significant portion of the technology's overall impact. At TechEmpower , we’ve used LLMs as part of marketing strategies where you can find and classify companies, personalize outreach campaigns and have personalized drip campaigns.

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Machine Learning Is Your Secret Weapon For Customer Acquisition

YoungUpstarts

by Chad Ruff, Chief Technology Officer at Swiftpage. While machine learning does fall under the larger category of artificial intelligence (AI), it’s a bit more specific and can be extremely effective technology to pair with your customer and prospect database. The time and money saved is significant!

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Four Marketing Automation Solutions Every SMB Should Have In 2020

YoungUpstarts

by Chad Ruff, Chief Technology Officer at Swiftpage. Marketing automation isn’t a thing of the future — it’s very much a part of the here and now for small and midsize businesses (SMBs) across the world. Time saved on marketing means being able to capture new business and have more time to commit to other vital tasks.

CTO 162
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When Should a Small Business Hire an Executive Team?

Up and Running

It isn’t unusual to act as CEO while also tackling marketing tasks and coordinating operations. Instead of getting bogged down with social media strategies, for example, your chief marketing officer can now handle it. This typically includes doing market research and carrying out targeted marketing campaigns.

CTO Hire 163
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Leaving Government for the Private Sector – Part 1

Steve Blank

Laura Thomas is a former CIA operations officer. Reading how she moved in 2021 from CIA ops into a quantum technology company offered insightful career transition advice for those leaving her agency. Today, I get to move our national security mission in emerging technologies farther and faster in ways that I could not in government.