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PPC Basics Explained — PPC Management for Small Businesses

Up and Running

47% of small business owners execute marketing campaigns entirely on their own. Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. What is PPC? PPC stands for “pay-per-click advertising.” PPC vs SEO — What’s the difference?

PPC 81
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6 PPC Tactics for Account-Based Marketing Campaigns

ConversionXL

PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy.

PPC 131
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What Type Of Ad Is Best For Your Business And Why?

The Startup Magazine

Organisations spend millions of dollars on advertising campaigns; but with so many different advertisement platforms, how can marketers decide which one to spend their budget on? In short, businesses that use professional PPC management services see a higher return on their investment. . Image by Gerd Altmann from Pixabay. Twitter Ads.

PPC 107
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27 Entrepreneurs Explain How Technology Will Affect Their Business Tomorrow

Hearpreneur

Companies have a responsibility to safeguard their information assets, including their systems, networks, and sensitive data, by instituting stringent cybersecurity standards and providing personnel with training. But many of these start totally from scratch and use informal online research to borrow business models and ideas.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. But to turn data into insights and money, it’s not enough to simply collect information. Digital marketing metrics are values that are used to track and measure campaign performance. Marketing metrics are a competitive advantage.

Metrics 105
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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

You can do this by providing educational and informative content with no strings attached. Build awareness for your brand through content marketing such as blog posts, videos, or lead magnets by brainstorming and researching low intent keywords to target. Generating awareness through PPC. Such as: Visit Try now Find out more.

Customer 140
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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Yet, this was a successful growth marketing campaign. If your campaign works and your brand awareness metrics improve, you win. The results?

Framework 102