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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. DocuSign combines both to fuel its sales funnel. The result?

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. What’s inside will differ depending on the channel or marketing campaign. Positioning. Target audience.

Campaign 149
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[Review] Kajabi Pages: A Powerful, Pre-Integrated Landing Page Builder

YoungUpstarts

Kajabi is an all-in-one business platform that makes it easy for freelancers, solopreneurs, influencers and business owners to create online courses and launch marketing campaigns. Sales pages. Lead generation forms. Digital products in Kajabi. Themes and Presets. With Kajabi Pages, you can create: Optin pages.

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How To Prepare Your eCommerce Store For Black Friday 2018

YoungUpstarts

So how can you make sure your online business is poised to grab sales this holiday season? Plan and organize your upcoming sales and promotions. Create all campaigns and creative assets (for your website, social media, email marketing, advertisements, etc.) Marketing and Lead Generation. Preparation.

eCommerce 157
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Machine Learning Is Your Secret Weapon For Customer Acquisition

YoungUpstarts

A CRM that includes machine learning adds the ability to access predictive analytics, automate email marketing campaigns and drive customer transactions. Targeted lead generation – By tapping into the marketing automation aspect of machine learning, you can generate more targeted leads.

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them. So what does it take?

B2B 150