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PPC Basics Explained — PPC Management for Small Businesses

Up and Running

47% of small business owners execute marketing campaigns entirely on their own. Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. What is PPC? PPC stands for “pay-per-click advertising.” PPC vs SEO — What’s the difference?

PPC 81
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How to Get Your SEO and PPC Teams on the Same Page

ConversionXL

PPC has a role. Too often, marketers find themselves managing multiple agencies or internal teams, each of which is trying to accomplish their goals. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Different conditions require different specialists.

PPC 69
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Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

Content management systems (CMS) like WordPress are used to further streamline the content marketing process. Pay-per-click (PPC) advertising is another essential digital marketing tool. Digital marketers run a PPC ad (like a social media banner) and then only pay when prospective customers click the ad.

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

PPC 111
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The Day In The Life Of Working As A Digital Marketer

YoungUpstarts

It’s different from traditional marketing because the digital component enables marketers to see real-time analyses of their campaigns so they can quickly see what’s working and where they need to pivot. Constructing and executing the campaigns is just the start of the process. Campaign Management and Content Creation.

Marketing 264
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How to Use Your PPC Campaigns as A Prospecting Tool for SEO

ConversionXL

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns.

PPC 146
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Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

Content management systems (CMS) like WordPress are used to further streamline the content marketing process. Pay-per-click (PPC) advertising is another essential digital marketing tool. Digital marketers run a PPC ad (like a social media banner) and then only pay when prospective customers click the ad.