Berkonomics

APRIL 8, 2021

Not every new game-related site is a Steam, and surely not every social network is a Facebook. Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Third: cost.

Viral 62

Viral Product Channel Audience 62

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.

API 167

API Viral Startup Retention 167

Both Sides of the Table

APRIL 4, 2011

If you can break this down by channel that you’ve acquired them from this is obviously better. Measuring viral adoption is obviously important. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. Make sure that you count the “true” cost to acquire customers.

Metrics 346

Metrics Startup Acquisition SEM 346

Berkonomics

SEPTEMBER 25, 2014

Not every social network is a Facebook or Instagram. What are the elements needed to focus upon in making the attempt to take a product viral? of going viral that makes all the difference between failure and success.) Second: channels. Third: cost. It doesn’t happen by accident. Fifth: reaction.

Viral 71

Viral Matching Syndicate Syndication 71

Startup Professionals Musings

MARCH 2, 2019

If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world.

Social Media 246

Social Media Media Reputation Viral 246

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. To offset these costs, you need to earn more repeat purchases from existing customers. That means better margins, more profitability, and cost-efficient scaling. Or you lowered shipping costs in a country and won new business.

Retention 126

Retention Analytics Campaign eCommerce 126

Startup Professionals Musings

JANUARY 17, 2013

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Use social media and Search Engine Marketing (SEM) to start.

Marketing 265

Marketing Viral SEM Startup 265

YoungUpstarts

AUGUST 25, 2020

Because in the end … This type of marketing is widely practiced on social networks, especially on Facebook , where the capacity for dissemination and viralization of recommendations is brutal. In advertising, it is often said that keeping a customer costs 10 times less than getting a new one. Loyalty Marketing.

Marketing 179

Marketing Social Network Advertising United States 179

Startup Professionals Musings

MARCH 16, 2014

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Use social media and Search Engine Marketing (SEM) to start.

Marketing 257

Marketing SEM Viral Social Media 257

mashable.com

SEPTEMBER 12, 2011

While all of these factors are true to an extent, the truth of the matter is that the reduced costs of hardware and software are easily offset by the expense of engineers and experienced business people. Nearly all of your costs will be headcount, primarily in the engineering department. Sign in with Facebook or Twitter to get started!

Startup 79

Startup Social Media RSS Social Network 79

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

mashable.com

JULY 18, 2012

Subscribe to the Business channel. GLIIF’s initial offering includes a brand-able and blend-able custom encrypted image at a low cost of entry, pre re-direction marketing services and full analytics. Where can an Emmy award winning cinematographer make a case for his channel? Social Media Lists. Social Media.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

Startup Professionals Musings

AUGUST 24, 2013

If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world.

Social Media 271

Social Media Media Startup Reputation 271

mashable.com

MAY 9, 2011

Hiring the wrong person for key company positions can cost a business thousands — or tens of thousands — of dollars and man hours. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started! This is especially true when it comes to tech companies hiring the wrong chief technology officer.

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If the CAC is above the LTV, but not too much—there’s some potential in this channel.

Revenue 60

Revenue Acquisition Channel Campaign 60

mashable.com

NOVEMBER 30, 2010

Determining which of these methods of staffing software development projects is right for your company can be a challenging endeavor, and three opposing characteristics of business need to be considered: cost, risk and convenience. Below is an overview of what you need to consider and the pros and cons of each option for IT staffing.

Software Developers 79

Software Developers Software Development Software Review Software 79

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Everyone wins.

Analytics 149

Analytics Marketing Audience Channel 149

Startup Professionals Musings

DECEMBER 7, 2010

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Use social media and Search Engine Marketing (SEM) to start.

Marketing 235

Marketing SEM Startup Viral 235

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. It has significantly boosted our sales. via Shopify ].

Sales 115

Sales Customer Viral Marketing 115

mashable.com

MARCH 7, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Developer 93

Developer HTML API Ruby 93

Both Sides of the Table

NOVEMBER 5, 2012

Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. Over time if you produce compelling content you can package it up and repurpose it to distribute through other channels.

Silicon Valley 374

Silicon Valley Los Angeles Distribution Java 374

mashable.com

OCTOBER 27, 2010

There are also tons of tools for creating your own microsites, Facebook apps, social networks, blogs and more. This is a good choice if you need ongoing support and are ready to make a greater commitment to tech-based marketing than just a one-off mobile or social app. Do a web search to find platform-specific tools.

Small Business 104

Small Business Technical Review Social Media Software Review 104

mashable.com

SEPTEMBER 14, 2011

If you’re working with an open source project, for example, it’s important that you have a definitive business model to drive revenue — though not at the cost of alienating your community of core contributors. With the help social networking tools it has became much easier for start ups to venture in the competitive market.

France 77

France Marketing Social Media Startup 77

mashable.com

MAY 24, 2011

David Eads, the vice president of product marketing at Kony Solutions recently wrote an article for Mobile Commerce assessing the mobile channels brands need to support. The added cost of converting your existing web-based customers to new native app customers might make any benefits of increased conversion useless.

Mobile 90

Mobile Web Social Media Software Review 90

Sophia Perl of Wisdom

AUGUST 27, 2011

A notable site is FaceSmash which sold for $30k the week the movie Social Network came out. Even Perez Hilton blogged about Flippa because of its relationship to FaceSmash and Social Network. Tips from Matt Mickiewicz: To keep costs low try swapping services for other services.

EC2 53

EC2 Social Network Distribution Demand 53

Startup Professionals Musings

FEBRUARY 26, 2017

If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world.

Social Media 120

Social Media Media Entrepreneur Reputation 120

mashable.com

OCTOBER 16, 2010

a part of an exciting team, building web applications such as social networking, ecommerce, games, sports, contact management, CMS and more.Re. Apple Declared "Marketer of the Decade" This iPhone 4 Costs $8 Million Next Apple Event Goes "Back to the Mac" View More » Mobile Starbucks Stores in New York Now Acce.

Angel Investor 83

Angel Investor Venture Capital Social Media Technical Review 83

Gust

MARCH 9, 2014

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Use social media and Search Engine Marketing (SEM) to start.

Marketing 146

Marketing SEM Viral Social Media 146

mashable.com

AUGUST 20, 2011

The cost is much lower than traditional office space, and you have access to a lot of resources — conference room, printers, scanners, Wi-Fi, snacks, coffees — that you’d otherwise have to pay for all by yourself. . Otherwise, you can do the build-out and eat the costs.

Cofounder 81

Cofounder San Francisco Social Media Startup 81

mashable.com

AUGUST 31, 2010

Apple Declared "Marketer of the Decade" This iPhone 4 Costs $8 Million Next Apple Event Goes "Back to the Mac" View More » Mobile Starbucks Stores in New York Now Acce. Mozilla Wants You to Build Your Own B. 10 Beginner Tips from PHP Masters Mozilla Jumps into the App Store Game. 10 Fresh Blogger Templates for Any Ap.

LLC 75

LLC Social Media Startup Philadelphia 75

mashable.com

AUGUST 31, 2010

Apple Declared "Marketer of the Decade" This iPhone 4 Costs $8 Million Next Apple Event Goes "Back to the Mac" View More » Mobile Starbucks Stores in New York Now Acce. Mozilla Wants You to Build Your Own B. 10 Beginner Tips from PHP Masters Mozilla Jumps into the App Store Game. 10 Fresh Blogger Templates for Any Ap.

LLC 75

LLC Ruby Social Media Startup 75

The Next Web

JANUARY 26, 2014

Rely on cheaper forms of marketing : Blogging, email, viral tactics etc. Growth hacks are clever marketing tricks used by startups in order to get more users (often for free or very little cost). Back when Facebook was still just for schools, some schools already had their own social networks. So what do startups do?

Thailand 167

Thailand Social Network PPC Singapore 167

mashable.com

OCTOBER 16, 2010

Apple Declared "Marketer of the Decade" This iPhone 4 Costs $8 Million Next Apple Event Goes "Back to the Mac" View More » Mobile Starbucks Stores in New York Now Acce. The competition between super angels and venture capitalists may be leading to a new golden age for entrepreneurship. Mozilla Wants You to Build Your Own B.

Angel Investor 84

Angel Investor Venture Capital Social Media Technical Review 84

mashable.com

JANUARY 18, 2012

Subscribe to the Business channel. A year ago I was involved in setting up a new social media marketing company and I wanted a name that was simple descriptive, easy to remember and wasn’t going to cost a fortune. Nearly every domain that has something to do with social media and is short is gone. 2 followers.

Naming 97

Naming Social Media Social Network RSS 97

mashable.com

SEPTEMBER 29, 2010

a part of an exciting team, building web applications such as social networking, ecommerce, games, sports, contact management, CMS and more.Re. Apple Declared "Marketer of the Decade" This iPhone 4 Costs $8 Million Next Apple Event Goes "Back to the Mac" View More » Mobile Starbucks Stores in New York Now Acce.

Web 111

Web Design Social Media PHP 111

Startup Professionals Musings

JULY 18, 2012

If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world.

Social Media 198

Social Media Media Marketing Reputation 198

mashable.com

NOVEMBER 4, 2010

However, they should be mindful as the brand and revenues grow, free optimization tools can have a negative impact on Total Cost of Ownership. But any testing (even free) is good--as playing guess games with your content will cost you business to your competition in the long run. com) newsletter. What will you find here?

Developer 73

Developer Software Review PHP Social Media 73