Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. They're hard to forget your last name. Lloyed Lobo (03:13): Definitely. Lloyed Lobo (11:48): Definitely.

Community 52

Community Kuwait Cofounder Bootstrapping 52

ConversionXL

APRIL 18, 2017

Build a name, build an audience. It’s so much easier to run an agency business if you have a personal brand name and an audience. All things equal, there’s less friction and uncertainty in going with the one that has the brand name. Today, there are so many ways, and the channel isn’t the important part.

Conversion 87

Conversion Framework Revenue Analytics 87

Duct Tape Marketing

JULY 13, 2022

The Profit First Professional organization is designed to support accountants, bookkeepers, and other financial professionals to substantially differentiate themselves in the market. And the owner, his name's actually Stephen King. They come back a second later and have a question, oh, do I sort invoices by first name or last name?

Employee 91

Employee Design Networking Differentiation 91

Duct Tape Marketing

FEBRUARY 23, 2022

So, so what was kind of were, was that a real differentiator for you as a CPA or was podcasting just a side gig? I mean, it was such a great differentiator right early on. Whereas now there's so many different definitions of success when it comes to your podcast. So, so what's been your history. It could be, yes.

CPA 92

CPA Technical Review Hosting Audio 92

Up and Running

MARCH 8, 2016

Because you’ll be entering an already-saturated market, you will need to figure out a way to differentiate your service offerings. If you are going to go down the route of asking a bank to fund you, you’re definitely going to need a business plan. Be sure to register a name that is uniquely your own.

SBA 60

SBA Technical Review Software Review Business Plan 60

ConversionXL

MAY 29, 2019

What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Some solutions are simple—you need a consistent visual presentation on your channel page and across videos. If YouTube channel growth has felt unattainable, you’re not alone. Are most companies’ YouTube channels succeeding?

Channel 106

Channel Video Audience Software Review 106

Duct Tape Marketing

JANUARY 4, 2024

Maybe explain how you differentiate your content based on maybe where somebody is in a potential buying situation. So just like you could do with a podcast, just like you could do with a YouTube channel is just where are you producing that original material? John (06:53): Yeah. What would Jerry say? Russell (07:08): Yeah. powered by

Revenue 77

Revenue Advertising Email ChatGPT 77

Duct Tape Marketing

MAY 18, 2023

07:00] How do you differentiate your content based on somebody who is in a potential buying situation? [09:42] Maybe explain kind of how you differentiate your content based on maybe where somebody is in a potential buying situation. What’s your editorial strategy? [07:00] John Jantsch (06:53): Yeah. What would Jerry say, right?

ChatGPT 91

ChatGPT Advertising Email Viral 91

Duct Tape Marketing

DECEMBER 28, 2022

I mean, you said you were a, a cpa, uh, that's not necessarily an industry that jumped into podcasting early on, so, so what was kind of were, was that a real differentiator for you as a cpa or was podcasting just a side gig? John Jantsch (04:52): You know, you mentioned that, I mean, it was such a great differentiator, right?

Audio 50

Audio CPA Technical Review Hosting 50

Austin Startup

JULY 12, 2010

One, a focus on great customer care has become, in the era of Zappos, not just a requisite checkbox, but an opportunity for differentiation, and a primary means of acquiring and retaining users (customer care as a revenue generator, not just a cost center). Two trends since that incident have made the issue even more important today.

Customer 80

Customer Harvest B2C Technical Review 80

Duct Tape Marketing

NOVEMBER 2, 2023

07:11] With so many tools claiming the same space, how does Databox differentiate itself? [08:43] But yeah, so they definitely made a bunch of changes. Definitely. There's so many things now that happen to actually be the more effective marketing tactics and channels that aren't measurable by the tools that most companies use.

Metrics 74

Metrics Analytics Forecast Software Review 74

Duct Tape Marketing

DECEMBER 15, 2022

Questions I ask Liz Lathan: [1:11] I read one of your recent LinkedIn posts and you said that community-first companies are growing 30% faster than product-first companies – what is a community-first company in your definition? [6:53] First off, what's a community first company in your definition? Liz Lathan (03:29): I agree.

Community 81

Community Framework Advisory Board Viral 81

David Teten

SEPTEMBER 5, 2014

Prabhdeep Singh: Ask any entrepreneur about their most valuable resource when they’re making tough decisions, and you’ll hear the name of someone, not something. Those interactions vary – from mentorship and product feedback to learning about unmet needs in a market or understanding whether a sales channel is worth pursuing.

New York 114

New York Technical Review Networking Advisory Board 114

Duct Tape Marketing

OCTOBER 6, 2022

And I think one of the challenges sometimes is out of necessity, people have tied together, hacked together, or whatever we wanna call it a zoom and a note taker on Zoom and Slack, and you know, obviously Slack channels have, you know, exploded. John Jantsch (19:22): Definitely two sides to that one. What am I doing? powered by.

Audio 86

Audio Cofounder Jordan Video 86

The Equity Kicker

MAY 11, 2016

He was talking about what most of us describe as vertically integrated ecommerce, and gave the following definition: The primary means of interacting, transacting, and story-telling to consumers is via the web. The name of the brand is on both the physical product and on the website. It’s a brand, and that brand is vertical.

Vertical 60

Vertical eCommerce Differentiation Distribution 60

Duct Tape Marketing

OCTOBER 28, 2021

Barry was named President and CEO of Deluxe Corporation in November 2018 and is a member of its board of directors. I've written seven books on the topic, and I'm curious, you look at the SBAs definition, doesn't really apply in my view. Enter your name and email address below and I'll send you periodic updates about the podcast.

Small Business 101

Small Business Entrepreneur Green Community 101

Duct Tape Marketing

FEBRUARY 24, 2022

He’s also the author of On Marketing: The Definitive Guide for Small Business Owners. In this episode, I talk with Michael DeLon about how publishing your own book helps you not only demonstrate your expertise but also differentiate yourself from your competition. Wouldn’t that be a big differentiator? [19:00]

Differentiation 97

Differentiation Audio Programming Non-Compete 97

Duct Tape Marketing

MAY 9, 2017

So they’ve definitely been experimenting in a lot of different industries and I think it’s only a matter of time before these kinds of hybrid ad units are rolled out across almost every industry and almost every metro area so I think it’s definitely something to pay attention to. What’s your take on that?

Search 31

Search Technical Review SEO Small Business 31

YoungUpstarts

NOVEMBER 19, 2013

From a demographic perspective, LinkedIn is very different from other social media channels in that it has a very influential, affluent, and educated audience. I don’t know about you, but that’s definitely the group to whom I want to be showcasing my skills and experience. Must-have # 2: A professional name.

Search 198

Search Los Angeles Social Media Social Network 198

Duct Tape Marketing

JANUARY 25, 2023

7:30] Would you say self-publishing is seen as a differentiator for businesses? [11:42] We were founded by a gentleman named Bob Young, who was the original co-founder of Red Hat, which is a massive software company. And now I think it's definitely through technology, through, you know, a lot of advances in opportunities.

Audience 87

Audience Revenue Distribution Differentiation 87

Duct Tape Marketing

JUNE 19, 2019

John Jantsch: So, there have been a lot of books written on networking, and I think that … well, let me ask you, how would you differentiate relationship building and typical networking? I think they’re definitely very closely related. That’s definitely what I had seen as well. Zvi Band: Yeah, absolutely.

Marketing 66

Marketing Networking Social Media Cofounder 66

Duct Tape Marketing

APRIL 24, 2019

Along the way, we’ve come across some products that definitely have become household names like FitBit, and Soda Stream, Otterbox, S’well water bottles. John Jantsch: With a name like Duct Tape Marketing, I get asked this question all the time, is there a name story? Jules Pieri: Sure, so every day at 10 a.m

Product 60

Product Sweat Equity Naming SEO 60

Up and Running

MAY 6, 2015

Jonathan: Okay, so you definitely want to … Peter: On a college campus to there. It’s definitely a needed piece of equipment in a pizza place. If you’re an eCommerce site, your category page or your product page is much more likely entrance into your site than them just typing in your domain name. Peter: Yeah.

SBA 60

SBA Technical Review Software Review Small Business 60

ConversionXL

SEPTEMBER 17, 2021

When we start in business one of the first things we’re encouraged to do is nail the branding: come up with a memorable brand name, a good logo, and a striking visual brand identity. If people see your name or logo and instantly know who you are, you’ve done a great job of creating the tangible aspects of your brand. Take Mailchimp.

Campaign 109

Campaign Social Media Audience Channel 109

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. Step 3: Brand and differentiate yourself. Whether you’re looking to stand out in an already-crowded marketplace, or to simply be a memorable company, figuring out how to brand and differentiate yourself is key.

Software Review 74

Software Review Software Delaware Forecast 74

Duct Tape Marketing

FEBRUARY 7, 2024

11:53] As a social selling platform that uses AI what is Lately’s key differentiator from other brands? [15:39] I was the first music director for a channel called The Loft. People didn't necessarily understand it, but it definitely produced a result that was very cutting edge. And my co-founder teases me. powered by

ChatGPT 81

ChatGPT Generative AI Social Media Campaign 81

Duct Tape Marketing

NOVEMBER 1, 2017

And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. The difference in the two that you mentioned … I realize this is semantics at some level, but the two that you mentioned are channel based, right?

Cost 37

Cost Marketing Audience Media 37

Duct Tape Marketing

JULY 14, 2022

You can grab the online spotlight and your customer's attention with some rush from content and SEO to ads and social media SEMrush is your one stop shop for online marketing build, manage and measure campaigns across all channels faster and easier. So you can actually make transparency and access to content your differentiator.

Technical Review 83

Technical Review Demand Cofounder Video 83

ConversionXL

JULY 25, 2016

You can create a filter that only allows good domain names through, but that runs the risk of missing legitimate new traffic that you haven’t added to your list of approved referral sources. The solution, again, is to remove redirects or ensure referrals are passed through on every channel you can control. Image Source.

Analytics 48

Analytics Social Media Channel Campaign 48

Duct Tape Marketing

APRIL 21, 2022

Key Takeaway: Marketing has changed for all types of business in the last few years thanks to new platforms, channels, and technology. 15:16] How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.? [18:02] Laura Nelson (08:58): Yeah, it definitely has.

Small Business 89

Small Business Software Review Marketing Technical Review 89

Duct Tape Marketing

DECEMBER 30, 2022

Key Takeaway: Marketing has changed for all types of businesses in the last few years thanks to new platforms, channels, and technology. 15:16] How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.? [18:02] Laura Nelson (08:56): Yeah, it definitely has.

Software Review 88

Software Review Marketing Technical Review Michigan 88

Up and Running

MAY 1, 2014

At the top of the page, right under your business name, include a one-sentence overview of your business that sums up the essence of what you are doing. Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself. How do you plan on differentiating from the competition?

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Entrepreneurs-Journey.com by Yaro Starak

JULY 20, 2010

You will have to enter your name to access the videos, then click the link for the first video.). This is what I got out of the videos, which makes them must-view content if you have any interest in marketing via social media channels – The key differentiator: Social Media that brings you friends vs. Social Media that makes you money.

Social Media 89

Social Media Media Social Network Video 89

Steve Blank

SEPTEMBER 10, 2009

With that implicit assumption, startups hire a VP of Sales with a great rolodex and call on established mainstream companies while marketing creates a brand and buzz to create demand and drive it into the sales channel (web, direct salesforce, etc.) End result? After twelve months Handspring’s revenue was $170 million. It was a new product.

Customer Development 212

Customer Development Developer Customer Silicon Valley 212

NZ Entrepreneur

JUNE 11, 2019

While we often hear statistics asserting New Zealand as a nation of small businesses, such as 97% of businesses in New Zealand having less than 20 employees (which is the current definition of a small business in New Zealand and Australia), these numbers are not the reason why small businesses are important in and of themselves.

New Zealand 75

New Zealand Small Business Global Dividend 75

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. At a bare minimum, correct goal tracking in Google Analytics identifies the most valuable on-site user behaviors and attributes them to a marketing channel. But demand generation isn’t a pile of tactics.

Demand 132

Demand Vertical Campaign Channel 132

crowdSPRING Blog

DECEMBER 13, 2018

Branding is a process designed to develop, among other things, a unique business name and custom logo design for a company, product, or service. But branding isn’t solely about tangible concepts like a company’s name and logo. What is branding? We cover this in detail in Chapter 3 (Brand Identity Research). The basics.

Marketing 162

Marketing Charlotte Naming Design 162