Up and Running

SEPTEMBER 14, 2021

You can also do the following: Increase the level of client happiness and retention. It will also dictate how it’s presented, what channels you leverage, and how often you present it. Each discussion should end with a clear next step with the potential customer, such as another call, a demo, or a training session.

Sales 152

Sales Audience Social Media Email 152

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM isn’t a quick and easy win. Get executive buy-in. Do they get along?

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. Social media, on the other hand, are browsing channels.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

APRIL 3, 2019

Sales calls and demo recordings can plot communication sequences, hierarchies, and help make copy sticky. Watch their expressions as they see the demo. There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate. What’s different?

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. like/+1/follow?

API 167

API Viral Startup Retention 167

Steve Blank

FEBRUARY 26, 2020

What most founders don’t realize is: Every stage of a startup requires a different set of metrics and milestones and founder skills. It might be a wire-frame, PowerPoint demo or prototype. What is some of the critical metrics that matter? Retention and low attrition are good signs of customer validation. 2M in 18 months.

Cofounder 431

Cofounder Seed Stage Valuation Metrics 431

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . Customer journeys are rarely linear. total revenue / total spend).

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JANUARY 28, 2021

Whether you’re looking to improve conversions or retention CDP’s can provide a holistic view of both your opportunities and areas for improvement. Additionally, on average, businesses receive data and metrics from 28 unique sources. Image source ). Use cases for CDP’s. Avoid Data Silos.

Technical Review 86

Technical Review Software Review Analytics Technical Cofounder 86

ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? Customers that converted in the last year that originally reached out for a demo. When optimizing for retention , it’s important to look at customers that spend the most over time via upsells. Will this cohort help me improve that metric?”.

Conversion 48

Conversion Retention Acquisition Metrics 48

View from Seed

SEPTEMBER 25, 2019

Investors want to know the critical thinking behind the inputs and value-drivers of the business, and how that results in the outputs on the critical metrics and finances. Product Snapshots: While some of the time there is an opportunity during a pitch meeting for a live demo, it’s not always the case.

Seed Stage 166

Seed Stage Retention Restful Valuation 166

Duct Tape Marketing

DECEMBER 24, 2019

Once you find the metrics that can help you understand your business’s effectiveness in guiding the journey at each stage, you can begin to make changes to your existing approach. To measure this, you can turn to metrics on organic and paid search campaigns. From there, you also want to measure conversions by channel.

Customer 70

Customer Metrics Retention Clickthrough 70

ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. Using the knowledge gained from this type of CRO process can optimize your sales teams, retention teams and even your shipping methods.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

ConversionXL

MARCH 15, 2016

It means that user retention becomes even more important. If users are not onboarded properly, the chances of retention are minimal. Retention is the trailing indicator and true measure of quality onboarding, so that’s what I’d hold experiments up against.” (via So, the channel selection (vs.

Mobile 48

Mobile Retention Email Software Review 48

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. 10) Metrics.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

NOVEMBER 15, 2010

No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). If direct traffic is low, I worry if you are any good at customer service / retention (the latter is so often just an afterthought). Index Value Metric. How's yours? Wish lists work?

Web 139

Web Analytics eCommerce Campaign 139

VC Cafe

MARCH 15, 2016

To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. Comparison stage is when you want to schedule your demo, trying to do that too early will scare the customer and put them off from taking to you in the future when they are ready.

Sales 60

Sales Marketing Sales Cycle B2C 60

www.vccafe.com

MARCH 11, 2013

Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? customer retention, churn reduction, lifetime value. Demo Germany. Roku Channel Store. Startup Foundry tools list. Small Business tools list. Lean Startup Circle â?? Google Group for startup advice. SEO and Analytics Tutorials. worth reading as well.

Software Review 53

Software Review Technical Review Startup 53