ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. At a bare minimum, correct goal tracking in Google Analytics identifies the most valuable on-site user behaviors and attributes them to a marketing channel. Create and distribute content to those segments.

Demand 132

Demand Vertical Campaign Channel 132

Both Sides of the Table

JULY 14, 2010

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. what is the best channel to reach these people? -

Development Team Review 323

Development Team Review SEM Channel Social Media 323

VC Cafe

APRIL 15, 2024

Initially, many publishers were slow to recognize the internet’s impact on their business model as distribution and the classifieds and ad worlds split – or what Ben Thompson calls the “ Great Unbundling ”. The creation of content, but especially the sharing of content became a zero cost game.

Generative AI 142

Generative AI Media Artificial Inteligence Vertical 142

Gust

OCTOBER 20, 2011

In 2011, the valuation of pre-revenue, start-up companies is typically in the range of $1.5–$2.5 Active angels invest in a diversified portfolio of 10 or more companies, usually spreading their investments over a few years. In the end, such a portfolio might yield the angel investor a total return on investment of 25% per year or more.

Valuation 146

Valuation Pre-Money Valuation Intellectual Property Technical Review 146

Steve Blank

JANUARY 22, 2014

as a distribution channel have vastly reduced the amount of capital a startup needs at the early stage when the risk is greatest. With a portfolio of at least 20 investments, or you are at risk of the adverse selection problem.) This is true whether the company is concept stage or ramping revenue. The Bend Experience.

Early Stage 287

Early Stage Silicon Valley Oregon Technical Review 287

YoungUpstarts

OCTOBER 23, 2017

PC and mobile interfaces dynamically display portfolio valuations and exposures, along with system-generated investment recommendations tailored to a specific client’s financial goals and risk appetite. According to research from JP Morgan, revenues from investment banking peaked in 2009 at $207.7 Transaction Processing.

Technical Review 154

Technical Review Artificial Inteligence Software Review IPO 154

Both Sides of the Table

AUGUST 8, 2009

Your friends and advisers tell you that this means you need revenue because in this economy VC’s will only fund businesses with revenue. So if it’s not necessarily revenue that’s preventing an investment, then WTF is traction? Unfortunately your advisers are wrong. They hire key staff.

Technical Review 309

Technical Review Term Sheet Venture Capital Revenue 309

Steve Blank

MARCH 31, 2014

Today’s workforce has radically different expectations, brands are losing their power, physical channels are being destroyed by virtual ones, market share is less important than market creation, and software is eating world. Companies horde cash and squeeze the most revenue and margin from the money they use.

Private Equity 326

Private Equity Metrics China Intellectual Property 326

Feld Thoughts

JUNE 9, 2021

If you are looking to expand your leadership team or board , are looking for a part-time executive role or board role , or are an investor looking for fractional executives to join your portfolio companies , you should become part of the Bolster network right now.

Fractional CTO 70

Fractional CTO Cofounder Startup Lead Investor 70

David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

VC Cafe

OCTOBER 6, 2021

When you boil it down, the innovations around the creator economy consist of new ways to create, distribute and monetise content as well as direct to consumer models for fan engagement, monetisation and commerce. I was recently asked by Sifted to recommend exciting Creator Economy startups to watch, that are not part of our portfolio.

Audio 193

Audio Startup Portfolio 193

ConversionXL

JANUARY 18, 2022

And yet, revenue went up by 45% YoY. It helps them audit existing content portfolios (blog posts, landing pages, etc.) Marketing: Which channels are they active on? Build systems and processes that enable your team to create and distribute content seamlessly. Brand is your strongest asset. Which are they neglecting?

Marketing 109

Marketing Social Media Non-Compete Audience 109

K9 Ventures

JULY 21, 2016

That’s 7 out of about 29 investments that K9 has made to date and so that’s almost 1/4 of the K9 portfolio. In at least one case, one of my portfolio companies wasn’t able to source the parts they would have really wanted because Apple had locked up the entire supply chain for that part!

Software Review 48

Software Review Forecast Portfolio Distribution 48

ReadWriteStart

JULY 18, 2011

Years later Clavier's name now comes up all the time when one of his portfolio companies finds success; his exits include Mint, Tapulous, and UserPlane, other investments include Mashery (a ReadWriteWeb sponsor), Rapleaf, Fitbit, bitly, GroupOn, Twitter and many more. How to Hack the Investment World. You can also follow Kedrosky on Twitter.

Investment Bankers 153

Investment Bankers Technical Review Cofounder Due Diligence 153

Where to Play

FEBRUARY 5, 2019

As for the challenge, the firm already had the know-how for developing the drone, and estimated both the implementation obstacles and the time to revenues as ‘mid’, taking into account the distribution requirements and the length of a sale cycle. The overall potential was therefore estimated as ‘high’.

Agile 54

Agile Technical Review Sales Cycle Distribution 54

YoungUpstarts

JUNE 9, 2018

Entering new markets can be a great way for your business to expand its portfolio and diversify its product offering. Identify Distribution Channels. In terms of actually reaching your customers with your message, you need to identify the channels and media they engage with most. Referral marketing. Influencer marketing.

Jacksonville 189

Jacksonville Due Diligence Exit Strategy Marketing 189

David Teten

JULY 12, 2013

We’ve listed below some of the more creative ways that we’ve seen our portfolio companies and others attract the media, at zero or trivial cost. Distribute press releases on free sites like Free Press Release and PRLog.com. I’ve donated lunch with me to some charities via this channel. Enter into personal competitions.

PR 114

PR Public Relations Startup Technical Review 114

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

VC Cafe

JUNE 18, 2012

Check out the 28 Israeli startups coming to London next week to showcase at the Innovate Israel 2012 portfolio. Content providers and owners facing diminishing revenues from their SD sales, due to increasing demand for HD content, can now restore the full economic value of their vast archives, by transforming them to True HD.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

View from Seed

AUGUST 27, 2014

” Instead of “repackage long form pieces into smaller projects to be distributed around the web,” you should say “find creative ways to produce related pieces across many mediums and channels.” Their portfolio trumps their past jobs, and it’s not even close. Nothing at all.

Hiring 335

Hiring Startup Technical Review PR 335

David Teten

JULY 12, 2013

We’ve listed below some of the more creative ways that we’ve seen our portfolio companies and others attract the media, at zero or trivial cost. Distribute press releases on free sites like Free Press Release and PRLog.com. I’ve donated lunch with me to some charities via this channel. Enter into personal competitions.

PR 60

PR Public Relations Startup Technical Review 60

ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., Use that intelligence to inform product portfolio and investment choices.”. This means more people behind a screen, which means more opportunity across distribution channels.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Occam's Razor

JANUARY 2, 2013

Like everything in life, you want a balanced portfolio (left). Multi-channel attribution was the flavor of the month for every month in 2012. Conversions > Multi-Channel Funnels > Assisted Conversions. If email assists, can we understand its order in the conversion process and which channel it most assists?

Analytics 159

Analytics Search Campaign eCommerce 159

Reid Hoffman

AUGUST 6, 2020

But for us, revenue is not a hard prerequisite because some of our bets are based on our conviction around technology or platforms that might take a little more time to build out and get going.”. Every company is going to get more distributed, more flexible, more global, and more digital-first. Take B2B companies.

Technical Review 69

Technical Review Seed Stage Software Review Early Stage 69

Occam's Razor

JULY 24, 2018

Some metrics apply across all channels, like Awareness, Consideration and Purchase Intent. Analyzing these metrics not only fundamentally changes marketing strategy (think tens of millions of dollars for large companies); their insights can change your company’s product portfolio, your customer engagement strategies and much more.

Analytics 93

Analytics Framework Metrics Algorithm 93

Lightspeed Venture Partners

DECEMBER 14, 2012

I recently had the privilege of assembling an all-star group of media executives in Beverly Hills to discuss the challenges they face in distributing, monetizing and delivering their video content. In aggregate, the various revenue streams would continue to support the creation and distribution of high production value content.

Business Model 156

Business Model Distribution Aggregator Channel 156

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. To achieve friction-free revenue (and who doesn''t want friction-free revenue?), to, finally, $2M in annual quota.

Sales 50

Sales Technical Review Software Review B2B 50

ReadWriteStart

AUGUST 26, 2022

What guidance for your portfolio companies? I think every company’s portfolio is different, so they’re all different sizes, different stages, different geographies, different cash positions, and different market leadership positions. . I will say the one thing we tell all our portfolio companies is to get fit and lean in.

Partner 132

Partner Cofounder Retention Acquisition 132

Both Sides of the Table

FEBRUARY 12, 2017

billion and revenues likely exceeding $250 million (Wikipedia lists 2015 revenue at $167 million). Jonah said that 50% of BuzzFeed’s revenue now comes from video and the pace of this change really surprised him. The 30-minute interview of Jonah Peretti is here but my summary in the notes below. I asked Jonah about this. “I

Media 210

Media Los Angeles Russia Viral 210

Start Up Blog

AUGUST 15, 2019

Make sure your own and control where you build your assets and revenue streams. Just this week Australian TV news channels joined up with the Facebook platform to get their news to a wider audience. Distribution is more powerful than content – always has been, always will be. The advice is exactly as it sounds.

Channel 48

Channel Portfolio Metrics Search 48

Steve Blank

DECEMBER 8, 2015

Do we believe “startup-driven” innovation (innovation that comes from relationships with external, early-stage companies) should be part of the corporate innovation portfolio? For example, Google’s acquisition of Nest (which had customers, revenue and a distribution channel) allowed it to enter the connected home market immediately.

Silicon Valley 120

Silicon Valley Acquisition Boston Early Stage 120

Occam's Razor

OCTOBER 21, 2013

The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. The reason I love the above view is that for each channel, I'm able to present our management team a simple, yet powerful, understanding of the contribution of our marketing channels – including search.

Search 154

Search SEO Analytics Engineer 154

Both Sides of the Table

MAY 4, 2010

We also talked a lot about Geodelic , a portfolio company of Clearstone, who is trying to change the metaphor of how people discover location based information by partnering with large companies and brands. We discussed whether investing in the second largest player in a category makes sense given that Groupon is 10x the revenue, 3.5x

IPO 236

IPO .Net Venture Capital Strategic Investors 236

Steve Blank

AUGUST 31, 2009

The product development model is so focused on building and shipping the product that it ignores the entire process of testing your basic hypothesis about your business model (customers, channel, pricing, etc.) customers aren’t buying it, the cost of distribution is too high, etc.) before you ship. All of this is usually a bad idea.

Customer Development 241

Customer Development Developer Customer Silicon Valley 241

Steve Blank

JULY 2, 2009

If you were a “with it” VC you needed to have a “Content&# or “Multimedia&# company in your portfolio to impress your limited partners – educational software companies, game companies, or anything that could be described as content and/or Multimedia. We understood none of this. More detail in future posts.

Silicon Valley 120

Silicon Valley Technical Review RSS Software Review 120

www.readwriteweb.com

MARCH 7, 2011

Since most companies have little to no revenue, who else has already invested in the deal is heavily weighted to prove value. Instead of investors holding onto proprietary connections and introductions for their portfolio companies, these relationships are being displaced by the dominate social networks ( Facebook , Linkedin , Quora ).

Technical Review 50

Technical Review Due Diligence Startup Angel Investor 50

Occam's Razor

APRIL 2, 2012

Multi-Channel Attribution is a red hot topic in our industry, and yet it is so poorly understood. Roll up your sleeves, put a smile on your face, grab a pinch of common sense, a heavy dose of reality and let's go… Three Types of Multi-Channel Attribution Problems. Multi-Channel Attribution. In case you were curious.

Channel 152

Channel Analytics Framework Advertising 152