ConversionXL

MAY 22, 2017

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. All manual operations. It was 2003.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Steve Blank

OCTOBER 31, 2014

Creating a vertically oriented regional ecosystem is a pretty amazing accomplishment for any country or industry. But other critical hypotheses such as activities, resources, partners, channels needed testing offshore. to understand distribution channel landscape, potential partners and rough cost of customer acquisition.

Global 335

Global Australia Silicon Valley China 335

Up and Running

JULY 26, 2016

Aug-15: Head of Sales (growth team). We spent a year building a solid sales and growth team before we even expanded our product team. See Also: A Complete Guide to Forecasting Sales for Your Monthly Subscription (SaaS) Business. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Steve Blank

MAY 22, 2009

———— T o: Marketing Department From: Steve Subject: Going to Trade Shows Like it Matters Generating Leads Ownership If your company is going to a show to generate leads, then sales owns the show. This is worthy of an open and honest discussion with sales up front. And inviting to the booth/dinner/private demo.

Silicon Valley 128

Silicon Valley RSS California Customer Development 128

Steve Blank

AUGUST 31, 2009

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model? before you ship.

Customer Development 238

Customer Development Developer Customer Silicon Valley 238

ConversionXL

JUNE 20, 2019

Simply sign up using your Google account, create a channel , and upload your video files. Suggested videos encourage people to increase their watch time not just on your channel but on the platform as a whole. But DailyMotion’s geographic distribution of users doesn’t mirror YouTube, especially within the United States.

Hosting 127

Hosting Video Technical Review Software Review 127

Lightspeed Venture Partners

OCTOBER 5, 2013

Palantir has been able to repeatedly pair it’s core analytics platform with human investigators who unlock business value across a variety of vertical domains. The challenge ahead lies in translating this technology + human solution into a product that can be distributed through established sales channels for maximum scale.

Cofounder 167

Cofounder Vertical Algorithm Government 167

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. Inbound marketing increased the burden on marketing to resolve middle- and bottom-of-funnel concerns previously handled by sales departments. What is a lead if it doesn’t have a chance at becoming a sale?).

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

JANUARY 14, 2020

It’s more than just a distribution channel. It quickly shows that “[item] for sale” is a query syntax eBay ranks well for but Amazon doesn’t. As a result, a (theoretical) opportunity for Amazon would be to add a feature that lists item categories “for sale” on its marketplace. Hidden gems.

SEO 159

SEO Framework SCRUM Search 159

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. It’s about identifying the channels and tactics that work best for your organization and then maximizing marketing efforts by confirming the best moves through experimentation. What is growth marketing? And what it isn’t).

Framework 102

Framework Marketing Acquisition Retention 102

Steve Blank

AUGUST 27, 2009

Yet we used the product development model not only to manage product development, but as a road map for finding customers and to time our marketing launch and sales revenue plan. After that there’s a discussion of how the product will reach the customer and the potential distribution channel.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

Duct Tape Marketing

FEBRUARY 16, 2022

Look, if you work in sales, wanna learn how to sell or just peek at the latest sales news. Check out the sales podcast where host will Barron helps sales professionals learn how to find buyers and in big business in effective and ethical ways. It doesn't have to just be a vertical.

Framework 80

Framework Vertical Hosting Networking 80

Rob Go

NOVEMBER 4, 2012

On #1, these are verticals that haven’t been touched by the Internet as directly because of some combination of: - high cost of sales vs revenue. - immature distribution channels. distributed and connected data transmitters and sensors. old school / conservative buyers. government regulation.

Vertical 57

Vertical Distribution Internet Government 57

Austin Startup

OCTOBER 13, 2010

The financing round, led by PerformanceEdge Partners and existing lead investor S3 Ventures, provides the company with the funds needed to extend its marketing and sales initiatives and grow new partnerships. Most recently he served as vice president within the global strategic partner and channel sales organizations for Symantec.

Vertical 59

Vertical Early Stage Cofounder Channel 59

Duct Tape Marketing

JANUARY 25, 2023

After more than 15 years leading Sales and Marketing teams in the Media & Publishing spaces, he’s developed a unique passion for helping creators become more successful by leveraging books as a catalyst for opportunities and sustainable revenue. And again, for a lot of people, that's what they were concerned with was distribution.

Audience 88

Audience Revenue Distribution Differentiation 88

Hearpreneur

DECEMBER 11, 2017

We offer 3 turn-key products: Branded content: Marketers are given the opportunity to hire influencers solely to shoot or act as talent in branded content that will be used on their brand’s owned and operated channels. Think; custom stock photography. That will give you your overall CPE, which you should use as a benchmark moving forward.

Software 49

Software Marketing Entrepreneur North America 49

ConversionXL

OCTOBER 14, 2021

For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). You might find that, on average, your CSAT score is lowest at the handoff point between sales and service. Brand loyalty. Brand consideration.

Metrics 157

Metrics Marketing Campaign Audience 157

Duct Tape Marketing

AUGUST 25, 2022

So I think ultimately what happens when people start to focus on a market is they do find themselves drilling down even further, either through a channel or a type of client, a range of clients. It doesn't have to just be a vertical. Well, I think that something that should be thought about with any content is distribution.

Marketing 83

Marketing Framework Vertical SEO 83

ReadWriteStart

DECEMBER 8, 2011

And to engage effectively with them, we need to reach them through all those various channels. There are many ad networks that offer very low monetization rates and take a large sales commission. Some vertical ad networks have gone after this opportunity, Glam Media being one of the most successful of the lot.

Greece 116

Greece Entrepreneur India Silicon Valley 116

Steve Blank

NOVEMBER 2, 2009

The key contributors to an out-of-control burn rate is 1) hiring a sales force too early, 2) turning on the demand creation activities too early, 3) developing something other than the minimum feature set for first customer ship. These are great, but they are not repeatable by a sales organization.

Lean 244

Lean Silicon Valley Startup RSS 244

Steve Blank

AUGUST 20, 2009

Do you know have they distribute their product? Rule 1: In an existing market Customer Development means not only understanding potential customers, but your competitors in detail – their product features, their sales channels, their demand creation strategy, their business model, etc. Do you know how they create demand?

Silicon Valley 181

Silicon Valley Startup RSS Customer Development 181

Rob Go

JANUARY 21, 2016

Convenience tends to be an area where incumbents struggle, especially when convenience is tied to new forms of distribution. Incumbents are where they are because they have scale through the existing large modes of distribution (eg: physical retail). Why Convenience is Better. An example of this is the market for wine. For Founders.

Disintermediation 28

Disintermediation Distribution Demand Flash 28

Small Business Force

MARCH 8, 2013

Net, net, strategic partnerships , whether to expand sales channels in specific vertical or geographic markets, or to expand product offerings, or joint development of new products, enable entrepreneurs to add resources while conserving capital.In effect, each company brings something the other lacks or wants.

Partner 37

Partner Small Business .Net Vertical 37

YoungUpstarts

APRIL 28, 2020

In a relatively short period of time, we went from an agency business model to become a sales automation and sales accelerator technology provider. Externally, you must communicate the rebranding to your customers, vendors, and partners, while making sure that all your social channels reflect the new branding.

Social Media 191

Social Media Channel Vertical Partner 191

pandodaily.com

JULY 18, 2012

Ultimately, we each had a lot of domain experience in different content verticals and wanted to build the ultimate places we could work every day putting that experience to work. And advertisers always will mostly want to associate themselves with credible content sources all while generating the leads/traffic/sales to justify the investment.

Entrepreneur 45

Entrepreneur San Francisco Silicon Valley Technical Review 45

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . I previously posted a detailed presentation with sales technology tools useful for B2B sales. Many VC funds rely on general-purpose CRM and sales funnel solutions like Copper , Pipedrive, Salesforce , Streak , and ZenDesk.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JUNE 2, 2022

They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. LiveRamp learned they could reach their accounts through a multi-channel sequence, including: Display advertising; Email marketing ; Outbound SDR calling; Direct mail.

Marketing 100

Marketing Campaign Email Sales 100

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. From left to right I wrote in boxes: talent discovery, content development, production, post-production, distribution, & marketing. Were they vertically integrated ? If so, why?

Technical Review 356

Technical Review Framework Audience Media 356

Austin Startup

AUGUST 7, 2017

Sometimes it’s because the business grows market-by-market, like Favor, or sometimes it’s that the business needs to grow its sales or programming teams in multiple cities. Some businesses can service all four cities with a single distribution hub in one of the cities, making it a unique market for launching new businesses.

Texas 97

Texas San Antonio Houston Dallas 97

The Next Web

DECEMBER 8, 2013

Today, Airbnb, oDesk and multiple second-hand fashion marketplace startups show that there are tons of untapped verticals where horizontal product platform cannot serve properly or where consumer simply prefer a more tailored brand. It turns out that network effects can be broken – Amazon and StubHub took on eBay in the mid 2000’s.

B2C 136

B2C B2B Demand Vertical 136

Duct Tape Marketing

NOVEMBER 24, 2021

17:11] There are a lot of brands today that are direct to consumer – how has distribution changed? [20:10] Success story features Q & A sessions with successful business leaders, keynote presentations, conversations on sales marketing. John Jantsch (17:11): Well, let's, let's talk about how distribution has changed.

Networking 89

Networking Early Stage Distribution Hosting 89

ConversionXL

DECEMBER 3, 2018

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. It created powerful network effects.

B2B 133

B2B Marketing SEO Search 133

Start Up Blog

APRIL 29, 2013

An era defined and dominated by the few who could afford the factories, the media and the distribution systems. A local example was the Greenhouse pop up restaurant in Melbourne by Joost Baker – Which included vertical gardens and large amounts of material re-purposing. Cities are now becoming vertical again.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

VC Cafe

JUNE 22, 2010

CDI Systems ’ NetIS is the first electronic publishing platform that integrates Digital Rights Management, Web Content Management, information retrieval, SEO and e-commerce tools into a single, seamless platform for the secure delivery and sale of digital content (textual, images, rich media etc’).

Media 145

Media Social Network Flash 145

marketingland.com

JULY 11, 2012

Blocks 5-8 have been designed to read easily in a horizontal or vertical format, so the reading order transitions as naturally as the layout. Yelp Opens First International Sales Office In London Marketing Day: July 10, 2012 Review: Official Google+ App Launched For iPad SMX East Agenda Now Available – Super Early Bird Rates Expire Soon!

Email 49

Email Mobile SEO Search 49

Occam's Razor

FEBRUARY 9, 2015

In this case, a simple distribution of overall search traffic and the amount that is coming via paid search. You can get the overall traffic numbers… Which gives you a sense for how strategically you are treating this channel, and how your competitors are doing it. It shows Traffic Share and distribution of the share.

Metrics 60

Metrics Analytics Non-Compete Search 60