Steve Blank

APRIL 9, 2009

And it was going to mention the two words that SuperMac marketing needed to live and breathe: revenue and profit. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.

Silicon Valley 263

Silicon Valley Technical Review RSS PR 263

ReadWriteStart

OCTOBER 27, 2011

The 1M/1M Channel on Stanzr. However, the mistake Said has made is to go "spray and pray" and build numerous different verticals without really fleshing out the business strategy for any of them. She has a master's degree in electrical engineering and computer science from the Massachusetts Institute of Technology. PTA Portals.

Entrepreneur 116

Entrepreneur San Francisco Technical Review New Jersey 116

Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. would look in each of the verticals. Sales – What Channel to reach the customer? Business and Revenue Model – How do we organize to make money?

Vertical 123

Vertical Silicon Valley RSS Marketing 123

Austin Startup

APRIL 25, 2017

Revenue needs to grow 20x, and margins must expand dramatically. I won’t dive into cost structure in this blog post, but let’s think through how Snap could grow revenue 20x. I won’t dive into cost structure in this blog post, but let’s think through how Snap could grow revenue 20x. Global smartphone revenue is about $420B.

Valuation 48

Valuation Technical Review Forecast Social Network 48

ReadWriteStart

JANUARY 6, 2011

This curriculum is based on the various questions entrepreneurs have asked me over these 64 sessions, spanning financing, positioning, customer acquisition, marketing, sales, channel, and various other early stage, startup-related issues. John already has a couple of customers, and needs about 50 customers to get to $1M in annual revenue.

Vertical 115

Vertical Web San Francisco Entrepreneur 115

Steve Blank

AUGUST 31, 2009

Yet startup companies have traditionally used this model to manage and pace not only engineering but also non-engineering activities. The flaw in this thinking is that “first customer ship&# is simply the date when engineering thinks they “finished” the 1.0 release of the product. before you ship.

Customer Development 241

Customer Development Developer Customer Silicon Valley 241

ConversionXL

FEBRUARY 3, 2022

No changes were made to the customer journey, and it had nothing to do with revenue lift. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. It isn’t about finding quick hacks to boost short-term revenue. For example, say you’re trying to improve top-line revenue.

Framework 102

Framework Marketing Acquisition Retention 102

Version One Ventures

APRIL 23, 2013

Looking back, there were several factors limiting our ability to grow, including: Geographical markets: We had internationalized to five non-English speaking countries in Europe, but felt that conquering Asia was too risky an endeavor for a relatively small company (our platform revenues were in the hundreds of millions of dollars).

Vertical 130

Vertical Non-Compete Asia Europe 130

View from Seed

JUNE 23, 2022

Long-term: Influencers across the world with 10K+ followers and across all major verticals (e.g. So in college, I studied aerospace engineering, joined Air Force ROTC, and eventually was accepted by the Air Force to go to flight school upon graduation. My goal was to become an astronaut.

DC 156

DC Cambodia eCommerce Social Media 156

ConversionXL

AUGUST 2, 2017

1,983% boost in annual revenue, 1,000% user base growth within six months with no upfront costs. increased revenue. presence in new markets and verticals. This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. Can this be true? higher brand awareness.

Channel 84

Channel Partner Programming B2B 84

ConversionXL

AUGUST 2, 2017

1,983% boost in annual revenue, 1,000% user base growth within six months with no upfront costs. increased revenue. presence in new markets and verticals. This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. Can this be true? higher brand awareness.

Channel 77

Channel Partner Programming B2B 77

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. What is the right revenue model? If not, there are plenty of alternatives.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. Content creation, the engine of inbound marketing, creates the draw (i.e. The use of UTM parameters, call tracking, or Multi-Channel Funnel reports add detail and nuance to attribution.

Demand 132

Demand Vertical Campaign Channel 132

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. What makes it scalable and more of a marketing channel is that it's managed using software. John Jantsch (05:42): Is, is as opposed to just another channel.

Marketing 91

Marketing Affiliate Channel Software Review 91

ReadWriteStart

MAY 12, 2011

Vrushali is moderator of a forum for technical documentation professionals and gets a lot of her clients through that channel. Today, he has over a thousand, and he has chosen to focus on the realtor vertical. She has a master's degree in electrical engineering and computer science from the Massachusetts Institute of Technology.

San Francisco 125

San Francisco Entrepreneur Silicon Valley India 125

Hippoland

AUGUST 8, 2018

Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). Another way is to have unique promotion channels, but these must be scalable.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). Another way is to have unique promotion channels, but these must be scalable.

Founder 48

Founder Sales Cycle Affiliate Retention 48

ReadWriteStart

DECEMBER 16, 2010

The trends include Cloud computing, outsourcing, social Web, vertical and local Web, smartphones and tablets, online advertising, online video, online gaming, e-books, and bootstrapped entrepreneurship. Jimmy already has about 65 customers and about a million dollars in annual revenue. You can find details in the blog post on [link].

Senegal 117

Senegal Nevada Bootstrapping Silicon Valley 117

Steve Blank

AUGUST 27, 2009

Yet we used the product development model not only to manage product development, but as a road map for finding customers and to time our marketing launch and sales revenue plan. After that there’s a discussion of how the product will reach the customer and the potential distribution channel.

Silicon Valley 263

Silicon Valley Product Startup Product Development 263

ReadWriteStart

DECEMBER 8, 2011

And to engage effectively with them, we need to reach them through all those various channels. Some vertical ad networks have gone after this opportunity, Glam Media being one of the most successful of the lot. She has a master's degree in electrical engineering and computer science from the Massachusetts Institute of Technology.

Greece 116

Greece Entrepreneur India Silicon Valley 116

Steve Blank

NOVEMBER 2, 2009

Sales people cost money, and when they’re not bringing in revenue, their wandering in the woods is time consuming, cash-draining and demoralizing. Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) Lets see why. Something else? Who’s the customer?

Lean 250

Lean Silicon Valley Startup RSS 250

ReadWriteStart

NOVEMBER 4, 2010

The premium lounge includes an online curriculum addressing the common topics specific to very early stage entrepreneurship; private roundtables that many of you have requested; customer, channel partners, and investor introductions; media and analyst access; and a variety of other value-added services to make our entrepreneurs successful.

Startup 113

Startup India Silicon Valley Incubator 113

crowdSPRING Blog

DECEMBER 13, 2018

But if you want to accelerate growth and improve your revenues and profits, you need to up your game. It is a key factor in the success and prosperity of all businesses and nonprofits, regardless of their revenues. Are you interested in comparing revenues? Your revenue model could provide a frame of reference.

Marketing 162

Marketing Charlotte Naming Design 162

Seeing Both Sides

AUGUST 16, 2012

Last week, I wrote about Akamai , a company with strong network effects that successfully transitioned from a single product to build a platform that garners over a billion dollars in revenue and is now a core part of the Internet’s fabric. TripAdvisor, in effect, was a model lean start-up with an engineering-driven, product-focused founder.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Seeing Both Sides

FEBRUARY 9, 2015

The law of large numbers suggests it is easier to double in size when you are doing $1 million in revenue as compared to when you are doing $10 million, never mind $100 million. A new battle for product-market fit must be waged – something that never ends - particularly as you expand into new customer segments and verticals.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Steve Blank

JULY 2, 2009

Video Games At SuperMac , Peter Barrett was the witty and creative 24-year old Australian engineer who had designed several of our most successful products, culminating with the software for the Video Spigot. I remember thinking, “What a disappointment one of the smartest engineers I know and he is going to waste his time making games.”

Silicon Valley 120

Silicon Valley Technical Review RSS Software Review 120

ConversionXL

AUGUST 21, 2014

This equates to a loss of revenue, which requires more and more signups from new customers just to replace what you are organically losing every month. That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. lift in revenue compared to promotional mailings.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

APRIL 4, 2014

Some of these tools include: Personalized product recommendation engines. According to Experian’s 2013 Email Marketing benchmark report , personalized emails generate on average 6x more revenue than non-personalized email. 5mimitos.com did this and increased their revenue by 13.5% Email remarketing. Behavioral targeting.

eCommerce 112

eCommerce Sales Marketing Software Review 112

Steve Blank

MAY 4, 2009

But without sales there is no revenue, and without revenue there is no company. All the strategic thinking in the world won’t make up for a missed revenue plan. If sales revenue and profits are high enough, we could take the company public or sell it, and the stock would be worth more than the paper it was printed on.

Silicon Valley 127

Silicon Valley RSS Non-Compete California 127

Austin Startup

APRIL 29, 2019

While it may come as a surprise to locals and visitors alike, the short-term-rental (STR) unicorn considers Austin to be one of its 24 global “super cities” : destinations that routinely generate the company’s largest revenues, and are viewed as having the strongest prospects for future growth. including Expedia, Travelocity and Hotels.com?—?now

Austin 50

Austin San Francisco Texas Phoenix 50

Seeing Both Sides

MAY 11, 2012

It was an interview question, posed by then senior Google engineer Christophe Bisciglia (later founder of red-hot cloud software company, Cloudera and more recently WibiData ) to job applicants. Another entrepreneurial team pursuing applications of Big Data is Mike Baker and Bill Simmons of DataXu.

Artificial Inteligence 44

Artificial Inteligence Vertical Intellectual Property Algorithm 44

Occam's Razor

OCTOBER 19, 2010

A huge vast majority of clicks coming from search engines continue to be organic clicks (which is why I love and adore search engine optimization). Any web analytics on your site will tell you how many clicks came to you from a search engine. helps me refine my search engine optimization (SEO) strategy 2. You may not.

Analytics 135

Analytics Web Non-Compete Campaign 135

ConversionXL

DECEMBER 3, 2018

Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. Most businesses have a handful of target accounts they dream of closing—big, prestigious companies that could generate a whole lot of revenue in a single deal. It created powerful network effects.

B2B 133

B2B Marketing SEO Search 133

Steve Blank

MAY 17, 2022

Power Recommendation Engines. Engineers can input design goals into AI-driven generative design software , along with parameters such as performance or spatial requirements, materials, manufacturing methods, and cost constraints. Examples here , here and here. An example application is Dall-E. Generative Design of Physical Products.

Artificial Inteligence 419

Artificial Inteligence Software Review Algorithm Technical Review 419

VC Cafe

JUNE 22, 2010

ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals. The platform supports multiple verticals such as real estate, cars, travel, hotels, flights, jobs, events, products, eCommerce and more.

Media 145

Media Social Network Flash 145

Occam's Razor

FEBRUARY 9, 2015

The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. You can get the overall traffic numbers… Which gives you a sense for how strategically you are treating this channel, and how your competitors are doing it.

Metrics 60

Metrics Analytics Non-Compete Search 60