ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. Growth killer #2: Different goals and metrics. Once you’ve identified the metric, never lose sign of it. So, what can companies do about it?

Metrics 132

Metrics Campaign Channel Advertising 132

Up and Running

SEPTEMBER 7, 2016

I’ve heard some entrepreneurs compare that feeling to owning their first pet. When you’re starting up, worrying about customer retention seems a million miles away. But eventually, when you’ve won your 500th customer and you still have yet to fully focus on retention, you’ll be missing a big trick. That’s understandable.

Customer 60

Customer Retention Startup Metrics 60

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Duct Tape Marketing

AUGUST 23, 2023

He is an entrepreneur, podcast host, and community builder. Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. He's an entrepreneur, podcast host and community builder.

Community 53

Community Kuwait Cofounder Bootstrapping 53

Hearpreneur

JULY 8, 2017

Social Media: As time on Facebook, Pinterest, Instagram sadly displaces time spent face-to-face with our friends, we’re going to see these social media platforms become channels to deliver care and support healthy behavior change. A “gamified” incentive structure is used to deliver cash rewards every 3 months.

Technical Review 48

Technical Review Fractional CTO CTO CTO Hire 48

Steve Blank

DECEMBER 17, 2009

Customer Development suggests that founders have continual and timely customer, channel and market information. Web startups are at real disadvantage here as founders may confuse web metrics, A/B testing and on-line surveys as the entirety of first-hand knowledge – for most web business models they are not. Continual Data Flow.

Metrics 242

Metrics Customer Customer Development Lean 242

Startup Professionals Musings

AUGUST 18, 2013

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. entrepreneur Ric Dragon startup social media business'

Social Media 256

Social Media Media Product Conversion Ratio 256

ReadWriteStart

OCTOBER 2, 2023

I’ll start by taking you to the world of Startup X, a passionate team of entrepreneurs who believed they had the next big thing in the world of software as a service (SaaS). A SaaS UX design that is intuitive, efficient, and enjoyable can significantly impact user satisfaction, retention, and overall success.

Design 105

Design Product Churn Rate Architecture 105

Startup Professionals Musings

JULY 27, 2012

They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Investors look beyond top line metrics to assess other important factors. What should our MRR growth be?

B2C 141

B2C Technical Review Startup Retention 141

ReadWriteStart

AUGUST 26, 2022

Do you have other efficiency metrics that you look at when you evaluate businesses to check the quality of growth and the quality of the revenues? . But stuff like retention is super important. So how sticky are your customers, and can you break that down to customer retention? Jonathan Siddharth. Yeah, yeah. David Zhang.

Partner 132

Partner Cofounder Retention Acquisition 132

ConversionXL

SEPTEMBER 28, 2017

It’s easy to get lost down the rabbit hole of metrics for your business. When it comes to getting the most out of your website performance, only certain metrics are what you can consider key performance indicators. For websites, this can include “sales volume,” “number of visits,” “average cart value,” and a variety of other metrics.

Metrics 121

Metrics Acquisition Conversion Revenue 121

Startup Lessons Learned

APRIL 14, 2009

I have counseled innumerable entrepreneurs to change their focus to revenue, and many companies who refuse this advice get themselves into trouble by running out of iterations. Every board meeting, the metrics of success change. Because they have no presence in the market, they have to find distribution channels to bring in customers.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

JANUARY 18, 2022

Why did entrepreneurs turn to Shopify to launch their start-ups and not one of the more widely used and cheaper platforms like Squarespace or WooCommerce? Since its launch in 2006, Shopify has positioned itself as the best solution for small-end and startup entrepreneurs. Squarespace on the other hand, grew 24%. Brand equity.

Equity 94

Equity Marketing Social Media Software Review 94

Ben's Blog

MAY 15, 2020

What are those metrics? Andrew : If you are a travel company right now, I think you’re seeing very specific metrics dropping. As a result of that, all of those metrics go up. But the only way that you actually get a decent picture of that is by going through each one of these individual steps and asking those questions.

Founder 36

Founder Conversion Technical Review Cash Position 36

Startup Lessons Learned

MARCH 24, 2009

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.

Metrics 88

Metrics San Francisco Lean Viral 88

Duct Tape Marketing

MARCH 30, 2023

Laughs and playfulness will connect your team and help strengthen bonds and relationships amongst them, which then will help solve issues that can be found in unhappy employees such as retention, engagement, physical and mental health problems, or lack of innovation and creativity. Set up a banter channel in, or a shout out channel or both.

Retention 74

Retention Canada Channel Pay to Play 74

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition.

San Francisco 68

San Francisco Lean Retention SEM 68

Austin Startup

MARCH 26, 2019

25 questions that DTC entrepreneurs should ask themselves before scaling customer acquisition So you run a direct-to-consumer (DTC) brand. To help with that, I’ve created a non-exhaustive list of questions to serve as a lightweight reference sheet for any new DTC entrepreneur. When is the right time to diversify your sales channel mix?

Technical Review 49

Technical Review Software Review China Acquisition 49

Up and Running

APRIL 28, 2015

Jesse had plenty of road-tested advice for entrepreneurs. See Also From Problem Solving to Organic Pickles: 7 Startup Lessons from an Inspiring Entrepreneur. See Also The 5 Metrics You Need to Track for Your Subscription Business to Succeed. How important are metrics to your business? How did Picky Bars get started?

Oregon 60

Oregon Metrics Cofounder Social Media 60

YoungUpstarts

JUNE 3, 2016

When running a new startup, entrepreneurs have to wear countless hats, including (and especially) one for marketing. Metrics You Didn’t Learn in School. Using return on ad spend (ROAS) and lifetime value metrics will allow any entrepreneur to gain a comprehensive understanding of where the business is headed.

Metrics 100

Metrics Churn Rate New York City Marketing 100

View from Seed

AUGUST 30, 2016

However, it’s home to some of the smartest entrepreneurs I’ve ever met, along with a long list of exceptional colleges and universities. “Users” is interesting, but the engagement metrics and value of users is where real success comes into play. What customer retention strategies are working best for other florists?

Social Media 185

Social Media B2B North America Media 185

ConversionXL

FEBRUARY 9, 2016

This means users love it, that there’s lots of retention and engagement, even at small numbers. And it’s a combined product management and technical function, to boost an already positive growth curve into something even bigger.” . “Growth hackers have a passion for tracking and moving a metric. ” Creativity.

Retention 48

Retention Metrics Acquisition Conversion 48

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

Steve Blank

FEBRUARY 26, 2020

What most founders don’t realize is: Every stage of a startup requires a different set of metrics and milestones and founder skills. What is some of the critical metrics that matter? Retention and low attrition are good signs of customer validation. That means you need metrics that prove you have it. Number of customers?

Cofounder 431

Cofounder Seed Stage Valuation Metrics 431

Hearpreneur

DECEMBER 3, 2021

Often entrepreneurs and business owners create their daily, weekly, quarterly or yearly goals around their business. We asked entrepreneurs to share their Big Hairy Audacious Goals (BHAGs) and here are the insightful responses. #1- But with other business aspects (accounting, metric monitoring, etc.), 15- Move people's lives.

Entrepreneur 120

Entrepreneur Africa South America Europe 120

Startup Professionals Musings

OCTOBER 11, 2013

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages, or no message. Here are four basics that always apply: Customer retention is priority number one. Marty Zwilling.

Customer 242

Customer Retention Analytics Acquisition 242

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. If you’re an Entrepreneur, you can do it from any place in the world. Building Metrics / Usage Reports / KPI 3. Those are the only 2 metrics you need initially. Why do I do it? Just start today, cool?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Startup Professionals Musings

FEBRUARY 8, 2015

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages or no message at all. I believe his four basic rules should always come first: Customer retention is priority number one.

Customer 120

Customer Retention Analytics Acquisition 120

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Startup Lessons Learned

DECEMBER 14, 2009

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). This is the simplest ecosystem and simplest driver of growth.

Customer 156

Customer San Francisco Viral Lean 156

The Next Web

MAY 26, 2013

I recently asked a panel of nine successful young entrepreneurs the following question: What’s one CRITICAL, must-include item or data point for a software startup pitching an investor for the first time? There’s no magic metric in software startups (so don’t let anyone convince you there is). Answer “Why now?

Software 151

Software Forecast Startup Exit Strategy 151

Startup Professionals Musings

MARCH 5, 2023

In my experience with entrepreneurs, there seems to a wealth of self-proclaimed “idea people” who aspire to start businesses, but only a few who are willing and able to dig in and get the job done. Only rare great entrepreneurs, like Bill Gates and Elon Musk, have proven to be both. Managing marketing metrics and the sales pipeline.

Cofounder 389

Cofounder Startup Term Sheet Acquisition 389

Startup Professionals Musings

JUNE 5, 2020

In my experience with entrepreneurs, there seems to a wealth of self-proclaimed “idea people” who aspire to start businesses, but only a few who are willing and able to dig in and get the job done. Only rare great entrepreneurs, like Bill Gates and Elon Musk, have proven to be both. Managing marketing metrics and the sales pipeline.

Entrepreneur 307

Entrepreneur Cofounder Term Sheet Acquisition 307

ConversionXL

MARCH 5, 2014

The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher. Calculating Your Customer Retention Rate. and ITEM Group all “found” similar data.

Customer 133

Customer Churn Rate Retention Acquisition 133

Startup Professionals Musings

MAY 15, 2016

In my experience with entrepreneurs, there seems to a wealth of self-proclaimed “idea people” who aspire to start businesses, but only a few who are willing and able to dig in and get the job done. Only rare great entrepreneurs, like Bill Gates and Elon Musk, have proven to be both. Managing marketing metrics and the sales pipeline.

Cofounder 120

Cofounder Term Sheet Acquisition Metrics 120