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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios. You can’t change media consumption patterns easily. Ynon Kreiz is a force of nature in the media and tech sectors. hours of TV / day. hours of TV / day. They read less than 30 minutes.

Video 320
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. Europe is roughly the same as the US. The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high.

Video 339
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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

So the reason why there's so much there is because we want to make sure that when we're doing all of those things and all of the other channels that we're on one plus one equals three, instead of I'm doing this over here and I'm doing that over there. For my work, it's usually LinkedIn, but there's many other channels.

SEO 70
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How to Use Social Media for Market Research

ConversionXL

Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses, it’s simply too small of a sample. Further, consumers crave communication with brands on social media: 95% of adults between the ages of 18 and 34 are likely to follow a brand through social media channels.

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How To Market In A Time Of Crisis

YoungUpstarts

Stay active on social media, responding to messages and issuing formal communications on your website, and make sure that every word should be clear, compassionate and relevant. New Zealand, for instance, has controlled the outbreak more successfully than the US and many countries in Western Europe. Rejig your existing campaigns.

Marketing 264
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The Next Web introduces 12 local Startup Awards to celebrate entrepreneurship across Europe

The Next Web

Today, we’re introducing a new initiative called Startup Awards , in an effort to celebrate entrepreneurship anywhere – though we’re starting in Europe. Says Patrick de Laive, co-founder of The Next Web: “Europe needs real entrepreneurs to put itself back on the map again.

Europe 126
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[Review] Twitter Is Not A Strategy

YoungUpstarts

Rather, effective marketing begins with deep customer insights that translate into a great brand idea that is media-agnostic. I love how it cuts through the fluff of “go digital or die” marketing while proposing a measured way to weave brand marketing into both mass and new media channels. Strong Brands Still Matter.