Steve Blank

SEPTEMBER 16, 2014

While most of the early attention in a startup is paid to finding product market fit ( the match between value proposition and customer segment on the right-side of the canvas) it’s the left side of the canvas that will tell you what your founding team should look like. Or can we outsource these activities to Partners?”

Cofounder 335

Cofounder Founder Intellectual Property Business Model 335

Both Sides of the Table

MARCH 19, 2013

This often means getting the product to talk with other existing products, implementing the product to match the specific needs of a customer’s internal processes, training, monitoring usage and encouraging adoption. Channel Partners Not Yet Formed. I wrote about that extensively in “ the fallacy of channel partners.”

Technical Review 403

Technical Review Software Review Startup API 403

Gust

NOVEMBER 9, 2014

Find customers, partners and channels early. There is nothing like a real customer pipeline to convince you that you need partners and channels, and to convince partners, channels, and investors that you are real. The planned iterations can then be applied more productively to enhance the right offering.

Agile 163

Agile Startup Lean Social Network 163

View from Seed

SEPTEMBER 12, 2017

The old brands and distribution channels are dead or dying. What’s looking likely is that instead of physical stores and ecommerce being distinct, separate channels, we will see increasingly tight integration between the digital and physical experience of a brand or retailer — and new forms of retail experiences altogether.

Internet 210

Internet eCommerce Bankruptcy Technical Review 210

ConversionXL

FEBRUARY 10, 2021

Having an online presence alongside a physical store alone isn’t enough: your channels need to work together to build a holistic experience. Omnichannel retailing is a fully-integrated approach to commerce, providing shoppers a unified experience across all channels or touchpoints. Brian Berger. A focus on local.

eCommerce 155

eCommerce Cofounder Community Channel 155

Duct Tape Marketing

JULY 8, 2021

9:17] If I’m listening to this show and I’m particularly trying to hire, or at least get my name in front of potential candidates, are you finding a channel that seems to be most effective for getting on people’s radars? [11:00] This episode of the Duct Tape Marketing Podcast is brought to you by Wix Partners.

Software Review 101

Software Review Partner Hiring Channel 101

ConversionXL

NOVEMBER 10, 2021

Influencer Marketing defines it as: “…creating content that will be promoted through paid distribution channels like sponsored placements, advertisements, and pay-per-click campaigns. And while you can share content across your own social channels or in newsletters, promotion is handled by the source. But it’s a big step to take.

Advertising 131

Advertising Cost Customer PR 131

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Use this information to identify the channels to reach customers and the type of content that they’ll relate to.

Retention 113

Retention Marketing Acquisition Channel 113

Steve Blank

DECEMBER 9, 2013

I pointed out that the “data” you gather in 10 weeks (talking to 100+ customers, partners, payers, etc.,) Now that you’ve gotten to know your potential channel and customers, regardless of how much money you’re going to make, will you enjoy working with these customers for the next 3 or 4 years? see 0:30 in the video below).

Cofounder 329

Cofounder Technical Cofounder Liquidity Event Lean 329

ConversionXL

SEPTEMBER 20, 2021

YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Select Analytics: There are four Channel Analytics tabs in your dashboard (five if you have a Revenue option). Use these metrics to identify average trends and get a quick snapshot of channel performance.

Analytics 134

Analytics Metrics Channel Video 134

Steve Blank

APRIL 23, 2014

Companies manage these three types of innovation with an innovation portfolio – they build innovation internally, they buy it or they partner with resources outside their company. Corporate business development and strategic partner executives are flocking to Silicon Valley to find these five types of innovation.

Acquisition 333

Acquisition Intellectual Property Silicon Valley Startup 333

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. And then it ensures that all of the organization’s efforts match that true north. They rely on each other for success. Image source. Image source.

Marketing 110

Marketing Product Audience Equity 110

Steve Blank

JANUARY 22, 2014

Dino Vendetti a VC at Bay Partners, moved up to Bend, Oregon on a mission to engineer Bend into a regional technology cluster. as a distribution channel have vastly reduced the amount of capital a startup needs at the early stage when the risk is greatest. I visited Bend last year and caught up with his progress.

Early Stage 292

Early Stage Silicon Valley Oregon Technical Review 292

Startup Professionals Musings

JUNE 9, 2023

Check speaker lists, and target specific people or titles, as opposed to randomly talking to attendees hoping for a match. If you are an introvert like me, this may be difficult, but remember that your business needs collaboration with partners and vendors, as well as good customers. Relax and show appreciation for every interaction.

Networking 261

Networking Cofounder Matching Channel 261

ConversionXL

SEPTEMBER 10, 2018

Silos also exist between external partners, such as agencies and consultancies. Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. Set clear responsibilities across partners. And they stick to them.)

Metrics 132

Metrics Campaign Channel Advertising 132

SoCal CTO

DECEMBER 9, 2009

Where’s the mystery (see Matching Algorithm )? What channels will you use (e.g., Do you have any specific deals done that are a basis of this? What’s different, special here? Who are the other stakeholders involved? Other types of users? Administrators? How will you be taking this to market? SEO for Startups )?

Software Developers 292

Software Developers Software Development Developer Software 292

Steve Blank

APRIL 4, 2011

The Agora team started the week wondering whether they were 1) a true marketplace for cloud computing, where they provide both matching and exchange capabilities for real-time trading. Or were they 2) an information exchange, providing matching services for cloud computing buyers and sellers, providing matching services.

Customer 240

Customer Business Model Nebraska Cloud 240

Startup Professionals Musings

FEBRUARY 25, 2010

Find customers, partners and channels early. There is nothing like a real customer pipeline to convince you that you need partners and channels, and to convince partners, channels, and investors that you are real. Now investors will pay attention, since scale-up funding is less risky and has a time frame.

Agile 120

Agile Startup Social Network Software Developers 120

ConversionXL

AUGUST 2, 2017

These are actual results a startup Ringadoc got from their partner program. Chris Samila , Partnerships Manager at Optimizely shares: “We saw building and supporting a partner ecosystem as a massive opportunity. So we started building out the partner program.”. B2B tech partners are now targeting business leaders instead of IT.

Channel 84

Channel Partner Programming B2B 84

SoCal CTO

AUGUST 4, 2011

Where’s the mystery (see Matching Algorithm )? What channels will you use (e.g., What have you done so far to validate the concept? What’s different, special here? Who are the other stakeholders involved? Other types of users? Administrators? How will you be taking this to market? SEO for Startups )? What are your key Startup Metrics

Developer 396

Developer Founder Viral Oauth 396

ConversionXL

AUGUST 2, 2017

These are actual results a startup Ringadoc got from their partner program. Chris Samila , Partnerships Manager at Optimizely shares: “We saw building and supporting a partner ecosystem as a massive opportunity. So we started building out the partner program.”. B2B tech partners are now targeting business leaders instead of IT.

Channel 77

Channel Partner Programming B2B 77

Hearpreneur

JANUARY 20, 2021

9-More precise algorithms to match couples. I am the CEO and co-founder of a dating app called So Syncd that is based on matching compatible personality types. This is a future trend I see in the dating app space: The next generation of dating apps will match people based on more than just looks. Photo Credit: Jessica Alderson.

Entrepreneur 147

Entrepreneur United States Software Review Technical Review 147

SoCal CTO

AUGUST 4, 2011

Where’s the mystery (see Matching Algorithm )? What channels will you use (e.g., What have you done so far to validate the concept? What’s different, special here? Who are the other stakeholders involved? Other types of users? Administrators? How will you be taking this to market? SEO for Startups )? What are your key Startup Metrics

Developer 384

Developer Founder Viral Oauth 384

The Next Web

DECEMBER 18, 2013

Brands partnering with celebrities, influencers and advocates to reach a larger and more relevant audience is not a new approach to marketing. However, where audiences are active today is continually changing forcing marketers to adapt their approach to partnering with advocates especially when it comes to connecting with teenagers online.

Partner 140

Partner Social Media Channel Audience 140

Steve Blank

FEBRUARY 10, 2016

Your product and company vision needs to match your appetite for funding. Funding challenges and other issues founders face in the early days of starting up were the focus of interviews with the latest guests on Entrepreneurs are Everywhere , my radio show on SiriusXM Channel 111 (airing weekly Thursdays at 1 pm Pacific, 4 pm Eastern).

Silicon Valley 120

Silicon Valley Ohio Columbus Entrepreneur 120

Steve Blank

MAY 6, 2015

Learning could be about product features, customer needs, the right pricing and distribution channel, etc.) These hypotheses span the gamut from who’s the customer(s), to what’s the value proposition (product/service features), pricing, distribution channel, and demand creation (customer acquisition, activation, retention, etc.).

Lean 120

Lean Agile Business Model Customer Development 120

YoungUpstarts

JULY 17, 2020

The first step in any economic crisis is to evaluate your spending channels, and determine where you can cut costs. Short of layoffs, there are other channels for savings. Contributing seed money to an employee’s HSA or 401K, or instituting a match program for contributions, can encourage employees to save.

Startup 287

Startup Wisconsin Stock Options Dividend 287

Duct Tape Marketing

JUNE 6, 2024

What I find is that if we're pretty thoughtful about the rooms that we enter and who we spend our time with, and we get really geeky around the type of persona that a potential partner might be like, what's going on in their life? (08:28): And if you can do that a couple of hundred times, it's kind of game set match.

Lead Generation 59

Lead Generation Networking PR B2B 59

Up and Running

JULY 2, 2014

Partner up with someone who does. Although you don’t want the sales line to match the detail of your accounting item by item, you do want the lines to match information you get from your accounting. If your accounting tracks sales by channel but not by product type, for example, then try to forecast sales by channel.

Forecast 119

Forecast Sales Aggregator Software Review 119

Up and Running

DECEMBER 18, 2013

RocketHub also recently partnered with the TV channel A&E for marketing and funding help for their favorite fundraising campaigns. Kiva is a non-profit organization that partners with microfinance institutions (Kiva’s “field partners”) in third-world countries to offer small loans to budding entrepreneurs.

Kenya 119

Kenya Angel Investor Technical Review Software Review 119

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. The B2B video examples below were distributed on LinkedIn or other social channels, as well as YouTube. Its targeting allows recruiters to go after specific job titles or companies that are a potential match. The growth of B2B video marketing.

Video 129

Video B2B Technical Review Campaign 129

Startup Professionals Musings

OCTOBER 11, 2023

For example, the development of reusable rocket technology by SpaceX and Amazon, who could not match NASA supplier budgets, has opened huge new opportunities in space travel and exploration. This also applies to key customers as well as strategic partners. Solicit partners with complementary strengths.

Technical Review 277

Technical Review Partner Matching Channel 277

Steve Blank

MARCH 31, 2014

Today’s workforce has radically different expectations, brands are losing their power, physical channels are being destroyed by virtual ones, market share is less important than market creation, and software is eating world. For example, Coke added snack foods, which could be distributed through its existing distribution channels.

Private Equity 329

Private Equity Metrics China Intellectual Property 329

Hearpreneur

OCTOBER 13, 2023

It provides clarity on how a company plans to succeed in the marketplace and is essential for attracting investors, partners, and customers. This involves bulk orders, flexible terms, and personalized support to help our partners meet their inventory needs efficiently. Thanks to David Brewer, Protect Line ! #6-

Business Model 133

Business Model Affiliate Jordan B2C 133

ConversionXL

MARCH 13, 2019

Nike’s B2B arm, on the other hand, partners with select brick-and-mortar apparel retailers, including high-end boutiques for its limited edition sneakers and chains like Foot Locker for its popular Jordan line. Now, however, more new business flows through search and other channels. Are you gaining traction on social media channels?

B2B 130

B2B eCommerce B2C Sales Cycle 130

Women Entrepreneurs Can

MARCH 23, 2024

Consider Using a Staffing Agency One effective way to streamline the hiring process is by partnering with a reputable staffing agency. Staffing agencies usually have expertise in matching candidates with the right job opportunities and can help you find the best fit for your organization’s needs.

Hiring 40

Hiring Reputation Metrics Retention 40

YoungUpstarts

MARCH 11, 2020

Budget can be spent on external partners and agencies or on hiring directly within the company to design the brand. We saw this when Zendesk a few years ago – their offerings had shifted and they needed an identity to match. Money, on the other hand, is a bit more flexible. Your brand lacks consistency.

Developer 182

Developer PR Differentiation Retention 182