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Lean Marketing Tips: Hyperlocal Marketing Channels

crowdSPRING Blog

This still ubiquitous book of business listings, made of the cheapest paper stock available and found on shelves and in recycling bins everywhere, has historically been a great way for businesses to reach local customers – from “ AAAA Auto Repair ” all the way down to “ ZZZZ Welding.” Daily deals.

Lean 98
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ESADE Business School Commencement Speech

Steve Blank

Today’s workforce has radically different expectations, brands are losing their power, physical channels are being destroyed by virtual ones, market share is less important than market creation, and software is eating world. The stock market clearly values companies that can deliver disruptive innovation.

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Web Analytics Analysis: How to Find Problem Areas & A/B Test Ideas

ConversionXL

Web analytics analysis is a big part of that. Why Web Analytics Analysis Is Important. Web analytics analysis is a key part of the ResearchXL model. Now, there are four main reasons you want to include web analytics analysis in your conversion research process… Ensure your data is reliable and accurate.

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10 Ways to Adapt Your Marketing Strategy in a Crisis

Up and Running

Once you have established your updated core values, you can create graphics and share them on your social channels, which will remind people of the reasons they enjoy being your customer. Continue to provide product availability updates when possible so they are aware of what is in stock and what will be available in the near future.

Marketing 171
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The Impact Matrix | A Digital Analytics Strategic Framework

Occam's Razor

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141
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3 Ways Technology Is Changing Small Business Lending

YoungUpstarts

These include making deposits, transferring funds, paying bills and managing stock portfolios. Online calculators provide instant loan estimates, loan applications can be completed and submitted in a matter of minutes, and sophisticated web-based technology helps accelerate the credit decision process. Small Business Loan Overview.