Brandanew

AUGUST 13, 2015

And with so many digital channels, platforms, and opportunities, this is indeed a recurring worry, especially for small businesses and startups. Of course you need to optimize your content per channel, but the meat of the matter will be covered. And, as we speak, my answer on where to start is simple: Content Marketing.

Small Business 100

Small Business Marketing Software Review B2C 100

Brandanew

JANUARY 8, 2016

This helps significantly when you’re targeting your audience and evaluating the effectiveness of your LinkedIn channel as a whole. Buffer is simpler, scan-able and makes publishing content on 6+ social media channels faster. Justin Kerby , Managing Partner, CaveSocial. Are you reaching the right audience? Tool 8: KeyHole.

Analytics 100

Analytics Social Media Marketing Media 100

Brandanew

AUGUST 18, 2015

A client of ours was trying to speak with their sourcing partners recently. While the sourcing partner understood that, “where can I find you on Facebook” was the first question they got asked in most meetings. The answer does lie somewhere in between, but will open up an interesting discussion in the coming years.

Social Media 100

Social Media Media Social Network Networking 100

Brandanew

NOVEMBER 18, 2016

So it’s only natural that brands have started to prioritize this marketing channel, giving it an important role in their marketing campaigns. Based on an Augure study , 69% of marketers seem to agree with this statement, saying that influencer marketing an effective marketing channel.

Marketing 100

Marketing Finder Campaign Channel 100

Brandanew

MAY 14, 2015

Brandanew: In terms of content distribution, do you think social is the single biggest channel out there? Ken Herron : Social is by far the biggest channel for free/low-cost content distribution. Or do you think with so much social media out there, direct mailers and company onsite content stand a better chance?

Social Media 100

Social Media Marketing Technical Review Distribution 100

Brandanew

APRIL 22, 2016

The content is ready and now post-publishing you’re on to emailing your list, reaching out to influencers, and distributing on your social channels. It has signed some big names like Forbes, Newsweek, and Heavy.com onto its roster of publisher partners where content can be recommended. Content.ad. StackAdapt.

Advertising 100

Advertising Distribution Marketing New York City 100

Brandanew

DECEMBER 2, 2015

This may differ based on the channel – ranging from National Geographic photographs to recipes from the Food network. Currently these moments are curated with the help of media partners including Mashable, Buzzfeed, New York Times etc. And this is likely to be opened up to other partners in the future.

Curation 100

Curation Mobile New York Advertising 100

Brandanew

AUGUST 14, 2016

I was very curious to know what made Shikha create a new Indian brand, instead of carrying forward with what was working and just exporting to the global brands as a supplier and partner? We then wanted to start our own channels, create our own identity. So, I asked Shikha about the difficulties she had in setting up a new brand.

Customer 150

Customer India Honduras Detroit 150