Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Or the number Fans or Followers or +1s on Twitter, Google+, RenRen, Vkontakte and other lovely social channels. Like everyone else, I love TV.

Metrics 152

Metrics Analytics Search Channel 152

Both Sides of the Table

FEBRUARY 28, 2018

If the retailer can get the product “exclusively” (even for just a time window) then it hopes to get more customers shopping at its store or watching its video channel vs. its competitors. I will use some examples from Parachute and some other portfolio companies to give you examples from our experiences of watching successful brands grow.

Curation 296

Curation Los Angeles Differentiation Channel 296

Hunter Walker

OCTOBER 25, 2020

Second, that community is the most powerful retention mechanism available to game developers, because you see, these “soldiers” were players in an online WWII multiplayer simulation. Highlighted Homebrew Portfolio Jobs. First, that most people have no idea what real Mexican food tastes like. each month). Things I’m Enjoying.

North Carolina 112

North Carolina Community Media Video 112

ReadWriteStart

AUGUST 26, 2022

What guidance for your portfolio companies? I think every company’s portfolio is different, so they’re all different sizes, different stages, different geographies, different cash positions, and different market leadership positions. . I will say the one thing we tell all our portfolio companies is to get fit and lean in.

Partner 132

Partner Cofounder Retention Acquisition 132

Occam's Razor

APRIL 21, 2014

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc.

Analytics 131

Analytics Marketing Campaign Metrics 131

Hippoland

AUGUST 8, 2018

So you will likely get outspent on any paid marketing channel you may use to drive traffic to you at scale if there are other people trying to drive traffic to the same property. Another way is to have unique promotion channels, but these must be scalable. You will use your fridge for a decade or more so the retention here is high.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

So you will likely get outspent on any paid marketing channel you may use to drive traffic to you at scale if there are other people trying to drive traffic to the same property. Another way is to have unique promotion channels, but these must be scalable. You will use your fridge for a decade or more so the retention here is high.

Founder 48

Founder Sales Cycle Affiliate Retention 48

YoungUpstarts

DECEMBER 7, 2017

Several trends come and go, some come to stay, but the latest in a portfolio of tools that are guaranteed to attract customers and keep them loyal to the brand is the trend of using AI, Wi-Fi analytics and automated marketing platforms to carry out triggered marketing. Trust is an effective emotional trigger as well.

Marketing 124

Marketing Analytics Campaign Email 124

Lightspeed Venture Partners

JUNE 11, 2012

Many of the circa 2009 social games were more focused on growth than retention, and in many cases more focused on “satisfaction” than fun. As these channels became better policed, discovery moved to the feed. Kixeye , a Lightspeed portfolio company, has followed this approach with great success. This is hard to do.

IP 114

IP Distribution Viral Mobile 114

mashable.com

NOVEMBER 3, 2010

Kapor Capital’s expansive portfolio includes Bit.ly The firm’s portfolio includes the likes of Gist , Lijit , Brightleaf, Memeo, SimpleGeo , StockTwits and Zynga. Gary Vaynerchuk: Personal branding master and creator of Wine Library TV, Gary Vaynerchuk is also an angel investor with an expanding portfolio of companies.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

Austin Startup

FEBRUARY 1, 2018

Creating and showing constant momentum through personal portfolio projects and volunteering is a powerful means of landing a new job as a product manager, especially if one has never officially held the professional title “Product Manager.” stars to 4.6 stars overall out of >20,000 reviews.” SO, YOU’RE HIRED! Be careful, though!

Management 85

Management Product Technical Review Software Review 85

Lightspeed Venture Partners

DECEMBER 3, 2010

While perhaps only 10% of online ad revenue is currently flowing through these channels , the trend here is clear. Competition shifts from user acquisition to user retention. A Lightspeed Portfolio company. Yet these platforms are only two to three years old. This time next year ,I’ll look back to see how accurate I was.

Internet 114

Internet eCommerce Advertising Flash 114

Hippoland

JUNE 26, 2016

What customer acquisition channels did you test? What has the retention been so far (if you know)? Just when you thought you could not possibly invest in yet another on-demand food delivery company, they were convincing in articulating the problem. Cross-promotions? What was the cost to Get a signup? Get a free user?

Email 91

Email Seed Stage Cofounder Demand 91

Occam's Razor

FEBRUARY 28, 2017

It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). In my definition, this is also online to offline, offline to online or whatever the heck to whatever the heck. It is very hard to do, you have to solve so many tough problems.

Metrics 60

Metrics Analytics Acquisition Naming 60

Up and Running

MAY 8, 2015

When consultants, designers, and developers do this, they may be thinking that it’s in the best interest of the relationship, but it often does more harm than good and results in lower retention rates and fewer referrals. Onboarding typically starts from the moment a potential client views your online portfolio and reviews your rates.

Management 60

Management B2C B2B Retention 60

The Startup Toolkit

JANUARY 3, 2013

Niche community (retention + adwords). Real products (usually with minor recurring revenue and no scalable channel). I briefly thought you might mitigate the risk by building up a portfolio of several, but they all have the same failure point (the search algorithm). Niche dropshipping (SEO + suppliers).

Private Equity 31

Private Equity Algorithm Affiliate SEO 31

Hearpreneur

JANUARY 3, 2018

For example, we’re adding lines to our portfolio that have proven to be successful in a declining retail market, i.e. pet treats, ready to drink beverages, licensed products, etc. Additionally, we’re investing heavily in digital marketing to build another recurring revenue channel for our clients. 12- Expansion.

Kentucky 96

Kentucky Entrepreneur Social Media Los Angeles 96

www.vccafe.com

MARCH 11, 2013

customer retention, churn reduction, lifetime value. Roku Channel Store. VC Portfolios. SEO Keyword Analysis Tool. Online Marketing Suites. HubSpot -Â online marketing and web analytics system. Performable â?? personable web analytics/lifecycle marketing. Custora â?? free/cheap web customer relationship mgmt software.

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

NOVEMBER 15, 2010

No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). What to look for: I am really looking for a balanced portfolio of traffic sources. How's yours? Search, Referring Sites, Direct, Campaigns. Which one is strong? Which one is missing?

Web 139

Web Analytics eCommerce Campaign 139