YoungUpstarts

JUNE 24, 2012

Right now there are opportunities for companies that want to make their presence visible, to reach customers in a different way and for customers who expect better service for their money. It’s far more complicated right now to keep a bad experience from hurting your business, viral marketing can fire back.

Social Media 231

Social Media Media Stock Clickthrough 231

ConversionXL

SEPTEMBER 24, 2020

Predictive analytics help you understand what your customers are going to buy before they do. *. *. You’d better understand— really understand—your target market. Your success online is directly proportional to how well you understand your target market. I agree to get emails. Get it now. What do they need?

Acquisition 111

Acquisition Software Review PPC Analytics 111

Austin Startup

MARCH 31, 2020

Local SEO If your organization provides a service or product that caters to a local audience, you’ll want to maximize online exposure to drive these prospects to your website and aim to convert them into customers. Take the first step by applying these B2B SEO best practices and you’ll be on your way to winning more customers.

B2B 62

B2B SEO HTML Startup 62

Duct Tape Marketing

JULY 21, 2022

The Rising Importance Of Images In Google Search written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mike Blumenthal. In this episode of the Duct Tape Marketing Podcast , I interview Mike Blumenthal. Take The Marketing Assessment: Marketingassessment.co. Connect with Mike on Twitter.

Search 77

Search Technical Review Clickthrough Canada 77

ConversionXL

FEBRUARY 2, 2012

Provide your leads more middle of the funnel content : case studies, eBooks, more email marketing. Dustin Curtis got 173% more clickthroughs for his Twitter link after using a stronger command to invite followers. Use huge customer photos on your homepage. Change the headline of your site. Use a 3D virtual cover. improvement.

Conversion 127

Conversion Clickthrough SMS Software Review 127

YoungUpstarts

SEPTEMBER 4, 2019

Email marketing continues to be an all-time favorite for businesses to promote offers and build connections with customers. . 59% of marketers even attest to this huge ROI brought by emails. Talk about wide customer reach! Who wouldn’t love it? Not to mention that active email accounts are expected to grow by 5.6

Email 138

Email Clickthrough SEO Campaign 138

ConversionXL

MAY 8, 2014

This is what happened when three diverse organizations ran experiments to better understand the value of what they offered their customers and how their customers perceived that value: The Heritage Foundation increased click-through rates on its emails by 20% and donation size by 14.66%. Who was their target market?

Clickthrough 100

Clickthrough Cost Tucson Customer 100

Duct Tape Marketing

DECEMBER 24, 2019

Important KPIs for Each Phase of the Customer Journey written by John Jantsch read more at Duct Tape Marketing. The customer journey is often a long and winding road. Let me walk you through the most important KPIs to focus on for each stage of the customer journey. Know, Like, and Trust.

Customer 70

Customer Metrics Retention Clickthrough 70

YoungUpstarts

JUNE 11, 2015

But, many marketers have figured out that sending ads via text is wildly effective. Less than 5 percent of marketing emails are ever opened. Text message marketing gets a 14.06 percent clickthrough rate, meaning that people actually read these things and respond to them. by Jason Hall, CEO of My Local WiFi.

Mobile 100

Mobile Marketing Clickthrough SMS 100

Growthink Blog

JUNE 5, 2012

Hopefully you collect your customers' (and prospective customers') email address so you can send them tips, announcements, and special offers. Because email marketing is a highly effective way to stay in touch with your customers and generate revenues. But, most entrepreneurs don't achieve these results.

Email 98

Email Clickthrough Marketing Metrics 98

ConversionXL

OCTOBER 21, 2014

15% Of CMO’s Don’t Measure Marketing ROI, 27% Rely On Manager Judgements. Though it may seem obvious, according to the CMO Survey , which collected responses from Fortune 1000, Forbes Top 200, and other high ranking Marketers, found that the state of analytics even now in 2014, is quite dismal. Measuring Actual Customer Activity.

Analytics 113

Analytics Software Review Metadata Campaign 113

The Equity Kicker

JUNE 29, 2017

His argument is that we are at a point in the cycle where distribution is controlled by a small number of companies who limit the opportunities for differentiation via marketing. Banner blindness = shitty clickthroughs (now extending to blindness for referral programmes). To understand your customers better than anybody else.

Clickthrough 95

Clickthrough Distribution Differentiation Channel 95

ConversionXL

MARCH 19, 2012

What about when the product matches the customer’s needs and wants, and they trust the seller? Even though social media and internet rule, customers make purchase decisions using a combination of old media, new media, and old-fashioned conversations with friends and family. Online purchases start with a Google or Amazon search.

Social Media 129

Social Media Technical Review Arlington Clickthrough 129

ConversionXL

MAY 22, 2014

While this series is by no means exhaustive, we’ll make every attempt to look at the most common & critical areas in the marketing funnel, and how you can take a data-driven approach to improve each area of the funnel. For Acquisition, we’re primarily asking how do first time visitors & potential customers find you?

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

SEPTEMBER 11, 2014

marketing material. Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers. It will widen your immediate potential customer reach, and create more diverse lists of potential specific product keywords that you can target later.

PPC 114

PPC Matching Technical Review Search 114

leananalyticsbook.com

AUGUST 19, 2012

Each of these represents a degree of collaboration by a user, and each segment represents a different lifetime customer value. Media is about time on page, pages per visit, and clickthrough rates. App marketing is also fraught with grey-market promotional tools. Third: who is your audience?

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

DECEMBER 11, 2012

You can take those insights about your users and use it across your marketing efferts – PPC ads, email subject lines, sales copy and so on. Serious gains in conversions don’t come from psychological trickery, but from analyzing what your customers really need, the language that resonates with them and how they want to buy it.

Clickthrough 110

Clickthrough Conversion PPC Software Review 110

ConversionXL

APRIL 29, 2013

When you compare the value per customer with Dan Zarrella’s aggregate Click Through Data, you see a very revealing story. In the last article about ReOptimizing your AutoResponder , I quoted a case study by Mauro D’Andrea about how he improved his email clickthrough rates. But here’s where data gets facinating.

Campaign 130

Campaign Email Framework Clickthrough 130

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. In fact, I expect to see a proliferation in custom ad units from the biggest and most premium publishers as they work to capture a greater share of brand budgets.

Internet 114

Internet eCommerce Advertising Flash 114

Duct Tape Marketing

JANUARY 28, 2020

The Key to Online Advertising Is Tracking Results written by John Jantsch read more at Duct Tape Marketing. Tracking online advertising empowers you to better understand your customers and boost your ROI on each and every campaign. So let’s say you own a marketing consulting firm. Monitor From Click to Client.

Advertising 95

Advertising Analytics Clickthrough Campaign 95

Duct Tape Marketing

MAY 22, 2017

What if Your Marketing Isn’t Working Like it Should? written by John Jantsch read more at Duct Tape Marketing. One of the questions I like to pose when I have these chats is – “What’s your biggest marketing concern right now?”. The first position on Google search results on desktop has a 34.36% clickthrough rate.

Marketing 49

Marketing Clickthrough SEO Search 49

ConversionXL

APRIL 4, 2012

Add your personal touch and recommendations – tell the customer why you personally recommend this product and how it will help them. Customization creates ownership. People like to customize stuff. I played around for like 30 minutes customizing my laptop. Technical info is provided too. Product videos.

eCommerce 134

eCommerce Conversion Software Review Technical Review 134

ConversionXL

AUGUST 7, 2017

This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. Many marketers find that emails with more than two links get even higher clickthrough rates (CTRs). As I’ve mentioned earlier, clickthrough rates tend to improve when you include at least two links in your email.

Email 95

Email Clickthrough Matching Cofounder 95

ConversionXL

APRIL 14, 2021

They don’t necessarily exclude each other, but you’ll often find many marketers pleading their allegiance to one of the two camps. Outbound prospecting is any kind of approach to sales when you reach out to the customer. Interestingly, we soon might see a drop in email marketing since it’s becoming less popular in the 18 to 24 group.

Video 141

Video Audience Metrics Analytics 141

ConversionXL

APRIL 11, 2016

69% of marketers have used video and another 31% are planning to. 67% have found video marketing “somewhat” successful. Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Marketers share the same sentiments. Marketers share the same sentiments.

Video 48

Video Conversion Mobile Search 48

ConversionXL

FEBRUARY 6, 2013

A new survey by Adobe and Econsultancy finds that 52% of digital marketers consider the ability to personalize web content to be fundamental to their online strategy. Customer history – have bought before, what, how much did it cost? Less friction equals more paying customers. It’s personalized! Location targeting.

Conversion 112

Conversion Clickthrough India United Kingdom 112

ConversionXL

AUGUST 7, 2017

This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. Many marketers find that emails with more than two links get even higher clickthrough rates (CTRs). As I’ve mentioned earlier, clickthrough rates tend to improve when you include at least two links in your email.

Email 80

Email Clickthrough Matching Cofounder 80

ConversionXL

APRIL 6, 2016

month” The 3 Levels of CRO: 1) Customer Journey 2) Hypothesis 3) Testing. Do you know your customers’ internal triggers? Roger Dooley: Neuro-persuasion – Brain-based Strategies for Online Marketers. Market to the 95%, too! Dooley developed the Persuasion Slide model to help market to the whole brain.

Retention 48

Retention Algorithm Software Review Conversion 48

ConversionXL

JULY 11, 2012

This in turn leads to higher open rates, clickthroughs, better deliverability and much less spam complaints. Even so, there’s no real correlation between interactions with a customer and the likelihood that he or she will become your loyal customer and a brand champion. They’re bombarded with messages and choices.

Email 103

Email Clickthrough Naming Internet 103

ConversionXL

MAY 24, 2013

You will also learn valuable insights about your customers, because you will be “knowing” instead of “thinking about” their preferences. A/B testing produces concrete evidence of what actually works in your marketing. 2) Increase y – Increase clickthrough rates. Goals are your priorities, expressed as simply as possible.

Analytics 131

Analytics Mobile Framework Conversion 131

ConversionXL

JULY 8, 2014

Back in 2001, Consumer Reports put out a study that revealed the average American was consciously exposed to roughly 247 marketing messages daily, yet only really noticed around half of them. To grab attention, you must not only understand the needs of your market, but also the noise that goes along with it. Numbers are everywhere.

Clickthrough 118

Clickthrough Conversion Lead Generation Audience 118

ConversionXL

FEBRUARY 16, 2012

explains how your product solves customers’ problems or improves their situation (relevancy), delivers specific benefits (quantified value), tells the ideal customer why they should buy from you and not from the competition (unique differentiation). Your value proposition needs to be in the language of the customer.

Clickthrough 134

Clickthrough Conversion Social Media Sales 134

Duct Tape Marketing

MARCH 3, 2017

How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide written by Guest Post read more at Duct Tape Marketing. With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. Number of Comments on Post.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

crowdSPRING Blog

APRIL 10, 2015

A genius marketing campaign and a public service effort that is attention grabbing (not to mention, “awwww” inducing). We so like to talk about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! Skin cancer is a scourge.

Small Business 48

Small Business Design Social Media Clickthrough 48

ConversionXL

SEPTEMBER 15, 2016

Measure everything (especially clickthrough rate, conversion rate and your ultimate conversion metric, i.e. the sale, not just the initial lead). Take full advantage of custom audiences. Use custom audiences to exclude people as well. Use custom audiences to exclude people as well. Set up custom conversions.

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

FEBRUARY 5, 2013

The best traffic source is… … wherever your ideal customers hang out! The easiest way to see conversion numbers for each traffic source is by using custom reports. With custom reports you can create, save, and edit to get a specific view of your data. Some more resources: 7 time saving custom reports.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

The Startup Toolkit

MAY 11, 2015

Watching what your customers are talking about and how they’re thinking about you in particular. Twitter audiences are notoriously hard to reach (clickthroughs < 0.5%). Whereas Pinterest is the opposite: it drives 7x more traffic to external sites than Twitter, but is useless for customer support.

Social Media 20

Social Media Clickthrough Media Audience 20