Remove Cofounder Remove Distribution Remove Founder Remove Viral
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Textio’s Founder Kieran Snyder on the Two Advantages Startups Have in AI (While Remaining Skeptical Of The Funding Gold Rush)

Hunter Walker

“Admirer from outside of the cap table” is how I approached Kieran Snyder , Cofounder of Textio. I was publishing quite a bit of original research about bias in workplace documents like performance reviews and job posts, a bunch of it went viral, and I got to know a lot of people who eventually became Textio customers.

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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. Then he'll describe his cutting-edge platform — cloud-based, scalable, distributed version control, continuous integration, one-click-deploy. Which is OK — not all products need to be viral!

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The only 2 ways to build a $100 million business

Version One Ventures

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition.

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The Introvert Economy, the Case for Longer Founder Vesting Cycles, What Happens When Your Product Goes Viral on TikTok, and More [link blog]

Hunter Walker

Here the focus is on Pink Stuff, a British cleaning paste, which was #CleanTok mainstreamed to a quadrupling of revenue ($125m annually) and distribution to 55 countries. As Jared notes, To hedge against this predictable outcome, more founders should adopt longer vesting cycles for themselves and the earliest (big equity) employees.

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Build it and they won’t come: How and why growth hacking came to be

The Next Web

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Whether free or paid, a successful distribution channel typically becomes saturated quickly as competitors jump in. Paid advertising channels follow the same pattern.

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How to create a sustainable social media strategy for your startup

The Next Web

Initially, your staff (even if that’s just you and a co-founder) will be your greatest asset in locating and connecting with your audience. Back in 2009, Cloudera placed news of its Distribution for Hadoop launch in tech blogs and reputable news sources , and reached 1.5 million people in 24 hours as a result.

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6 Marketing Accelerators For Boosting Business Growth

Startup Professionals Musings

You must use self-promotion early and often through viral videos, blogging, and industry leadership, to establish credibility with your customers. Be ready to complement your strengths by partnering with a complementary co-founder, distributor, or even an established competitor.

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