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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo: We help brands unlock the marketing power of music.

Cofounder 155
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How To Find the Right Co-Founders?

Steve Blank

How do you figure out what’s the right mix of skills for the co-founders of your startup? “After reading your post on Why Founders Should Know How to Code it looks like web/mobile startups have it easy. Trying to figure out what the right set of co-founders isn’t so clear. Are We Missing A Founder?

Cofounder 335
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How to split startup equity between startup founders when starting a new business

The Startup Magazine

Equity distribution among co-founders may be a complex procedure while starting any business. How you split founder startup equity can be even harder for a tech startup due to different roles and contributions from the founders. Founders often earn the greatest initial ownership, which is predictable. Conclusion.

Equity 153
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Why are Revenue-Based VCs investing in so many women & underrepresented founders?

David Teten

A new wave of Revenue-Based Investors are emerging who are using creative investing structures with some of the upside of traditional VC, but some of the downside protection of debt. Revenue-Based Investing (“RBI”) is a new form of VC financing, distinct from the preferred equity structure most VCs use.

Revenue 60
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How Baby Boomers Fit In The Realm Of Entrepreneurship

Startup Professionals Musings

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. Pew says the Boomer demographic is the largest mainstream pool of experienced talent in the market today, and will be for the foreseeable future. Member of the Advisory Board.

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Does Your Startup Need A Technical Co-Founder?

ReadWriteStart

But when it comes to core technical skills, more and more entrepreneurs are opting to partner with technical co-founders rather than hiring someone for an in-house position. I really believe that what’s most important for a founder is the ability to have a vision for the company, make sales and hire well. Laura Roeder , LKR.

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4 Reasons A Diverse Sales Team Will Boost Revenue

YoungUpstarts

by Eliot Burdett, co-founder and CEO of Peak Sales Recruiting , and author of “ Sales Recruiting 2.0: In working with them, we have identified the top 4 reasons a diverse sales team will boost revenue this quarter: 1. For example, Anheuser Busch struggled to penetrate the Hispanic market until they acquired InBev.

Revenue 124