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From Subscribers to Revenue: A Tactical Guide To Mastering Newsletters

Duct Tape Marketing

Our deep dive into the world of email newsletters unveils tactical strategies for transforming subscribers into revenue-generating assets. As the founder of The Clikk, Russell has witnessed the evolving landscape of newsletters, recognizing them as a powerful intersection of content marketing and direct response promotion.

Revenue 79
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Why Call Tracking Metrics Matter To Your Marketing Efforts

Duct Tape Marketing

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. Husband and wife co-founders, Todd and Laure Fisher founded CallTrackingMetrics in 2011 in their basement and together have grown it into an Inc. Marketing Podcast with Todd and Laure Fisher. This is John Jantsch.

Metrics 85
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Fundraising Debt And How To Avoid It

YoungUpstarts

by Anish Sebastian and Juan Pablo Segura, co-founders of Babyscripts. Founders need seed capital to get their operations up and running, and to begin generating revenue. Ten years ago, Ward Cunningham published a Youtube video that introduced the concept of “technical debt” to the world.

Cofounder 127
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Is a Venture Studio Right for You?

Steve Blank

But these look for founders who have a technical or business model insight and a team. Accelerators provide these teams with technical and business expertise and connect them to a network of other founders and advisors. Carlos stirred his coffee. Accelerators don’t sound like a fit for where I am at in my career,” he offered. “I

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Flexible VC, a New Model for Companies Targeting Profitability

David Teten

(co-written with Jamie Finney, Founding Partner at Greater Colorado Venture Fund. More and more startups are pursuing Revenue-Based VCs , but “RBI” doesn’t fit everyone. From RBI, Flexible VCs borrow the ability to reap meaningful returns without demanding founders build for an exit. Flexible VC 101: Equity Meets Revenue Share.

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Revenue-Based Investing: A New Option for Founders who Care About Control

David Teten

A new wave of Revenue-Based Investors are emerging who are using creative investing structures with some of the upside of traditional VC, but some of the downside protection of debt. I believe that Revenue-Based Investing (“RBI”) VCs are on the forefront of what will become a major segment of the venture ecosystem.

Revenue 60
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Ego Metrics: What Measurements Matter?

Duct Tape Marketing

Ego Metrics: What Measurements Matter? The problem is that some of these metrics aren’t meaningful. In fact, some of the most visible metrics are the most misleading. This is possibly the most visible metric in social media, but many of those followers are inactive or even inhuman robots. So what metrics really matter?

Metrics 72