A Smart Bear: Startups and Marketing for Geeks

JANUARY 25, 2010

Examples: Make a sale on the tradeshow floor. Ask potential customers 3 specific things (market research). I frequently get a few sales just from the presentation. The sales guy you see at the counter screws things up. Emails probably work. Call/email everyone you can find. Get at least 20 genuine prospects.

Software Review 287

Software Review Sales Email Naming 287

ConversionXL

MAY 27, 2022

Typically, they use gated content to capture the prospect’s contact information so the sales team can nurture and convert them. Without a focused, integrated demand generation strategy, lead generation delivers disinterested leads that frustrate sales reps and result in low conversion rates.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

Duct Tape Marketing

JUNE 1, 2017

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. As a small business, lead conversion can mean a lot of things to different people. And there’s no better place to focus your efforts than on email marketing. The power of email marketing is real.

Email 60

Email Customer Marketing Campaign 60

Austin Startup

FEBRUARY 24, 2019

As I’ve helped entrepreneurs find their own product-market fit and connected them to potential clients, investors, and Advisory Board members, I’ve spent a lot of time telling them about the “cool kids”. I’ve also, of course, been spending a lot of time talking about this with our rapidly growing sales team at data.world.

Software Review 48

Software Review Sales Cofounder Analytics 48

Entrepreneurs-Journey.com by Yaro Starak

OCTOBER 3, 2011

In this column I’ll be focusing on how different forms of writing are indispensable to success in business generally and Internet marketing specifically. As a copywriter, I’m a big fan of prospecting letters as a way to get clients – both email and snail mail versions. Some people like email. Some like Skype.

Sales 109

Sales Email Internet Naming 109

Both Sides of the Table

APRIL 28, 2010

It’s true that the carrier then gets their huge slice for being the billing and payment engine but the idea is that you as a website more than make up for this in terms of customer conversion. It was an early example of the power of direct marketing and subscription services. Enter ShoeDazzle. 10mm in Series C.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

www.chancebarnett.com

MAY 10, 2011

Testimonials- these are the tried and true workhorses of the direct marketing and copywriting world. Element #3: Credibility If you didn’t know, most people online are very very hesitant to click on links that they don’t know where they’re being taken… and they’re even more hesitant to share their email. Don’t get generic ones.

SEM 47

SEM Email Los Angeles Conversion 47

YoungUpstarts

DECEMBER 7, 2017

Triggered marketing can be easily confused with the provision of loyalty programs to retain customer interest, but the former is about a lot more than that. Customer loyalty programs can help improve customer retention and repeat sales, but when used as the only marketing techniques, they lose a lot of their effectiveness.

Marketing 124

Marketing Analytics Campaign Email 124

ConversionXL

JULY 11, 2016

Elite Camp is a 3-day traffic and (mainly) conversion event. Build a business case around conversion optimization. Conversion research revolves around one major question: How can we know which changes will be effective? The aim nowadays should be to create great content that directly converts into sales. Need Keywords?

PPC 48

PPC Analytics Video Non-Compete 48

Women Entrepreneurs Can

JANUARY 19, 2021

Effective marketing is at the core of any online strategy. However, all too often, people think that effective marketing is simply knowing how to advertise. Direct marketing like that is useful, and it is one of the best ways to get a short-term surge of customers when you start a campaign. Get Social.

Marketing 52

Marketing Social Media Campaign Advertising 52

ConversionXL

DECEMBER 13, 2018

Marketing and sales collateral from Google is spartan, and common refrains about key features—like unsampled data—seem unworthy of a six-figure bill for most sites. Those with access to both products can: Move Salesforce data from Sales Cloud into GA360 for attribution reports, bid optimization, and audience creation.

Analytics 126

Analytics Cloud Audience Campaign 126

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I’ve built my email list through that as well. I’ve got a subscriber base of about 40,000 emails as well, and it’s the centerpoint for everything I’ve done and the exposure I’ve gained. The biggest deal I’ve ever done was a sale of a $100,000 website. I saw them for sale and checked out the traffic statistics.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

ConversionXL

MAY 3, 2017

Basically, folks who are already in the sales funnel. Customer segmentation is an old trick in the marketing book. According to Direct Marketing Association , 77% of ROI is attributed to segmented, targeted, and triggered campaigns. Your email database is limited in how many people open your emails.

San Jose 133

San Jose Customer Database Campaign 133

mashable.com

JULY 18, 2012

Email Story. This is a emerging industry and GLIIF is poised to capture a large market share in a very short period of time. GLIIF’s initial offering includes a brand-able and blend-able custom encrypted image at a low cost of entry, pre re-direction marketing services and full analytics. Result: sale was made.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

Duct Tape Marketing

DECEMBER 11, 2019

Mike Yan: We believe that messenger is a great way to actually drive business outcomes and to help you with marketing, with sales, with support, to help you convert better, and not just, “Hey this as something fun, that has this novelty, but doesn’t have any value.” So text marketing. Mike Yan: Exactly.

Marketing 41

Marketing SMS Channel Conversion 41

Duct Tape Marketing

OCTOBER 27, 2017

Let’s face it if you’d sent an email, but they’re at the event, chances are it wouldn’t get read in time. It takes 90 minutes for the average person to respond to an email, but just 90 seconds to respond to a text, according to CTIA. Get more responses to direct mail. Are you a marketer who wants to know more about texting?

Marketing 50

Marketing Redemption Channel SMS 50

Entrepreneurs-Journey.com by Yaro Starak

MAY 13, 2011

That might not sound romantic, but as processes, online dating and information marketing are very similar. That doesn’t mean that much of the process, including profile writing and email writing can’t be automated.

Argentina 82

Argentina Bootstrapping Audio Demand 82

Duct Tape Marketing

JANUARY 20, 2022

In this episode, I talk with Mike about his latest marketing book, Get Different , where he offers a proven, method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. More About The Duct Tape Marketing Consultant Network: Check it out here.

Marketing 87

Marketing eCommerce Audio Networking 87

ConversionXL

FEBRUARY 8, 2016

They’re also two triggers that direct marketers and copywriters have been well aware of for years. The purpose of conversion optimization is to drive action – to influence prospects to click “buy.” When Fear Drives Conversions. In conversion optimization, this often takes the form of offering things for “free.”

Campaign 48

Campaign Texas Conversion Non-Compete 48

Entrepreneurs-Journey.com by Yaro Starak

MAY 13, 2011

That might not sound romantic, but as processes, online dating and information marketing are very similar. That doesn’t mean that much of the process, including profile writing and email writing can’t be automated.

Argentina 72

Argentina Bootstrapping Audio Demand 72

Duct Tape Marketing

DECEMBER 17, 2019

So I think that the big, big thing that people really get wrong about social media, and this is the real impetus behind why I created this book is that people mistake… They think that social media is a tool for what we call direct marketing and not really for brand marketing. So I think of direct sales.

Social Media 39

Social Media Media Framework Advertising 39

ConversionXL

APRIL 20, 2016

If you’ve got the time, watch his poetic “Modern Man” routine: Comedians like Carlin rail against the softening of language, the vague generalities that (mostly) marketers thrust into public discourse. Today, many people poke fun at startup jargon , business jargon , and even conversion optimization jargon. Any research done on this?

B2B 48

B2B Audience North America Boston 48

Tim Keane

OCTOBER 3, 2007

They start with, say, a needed conversion to sales rate from a click stream and work back to the quantities and conversions at each step to achieve profitable results.). If you dont already know about it, check out the ECHO awards of the Direct Marketing Association. Signup for email updates. April 2013.

Wisconsin 60

Wisconsin Marketing Business Model IP 60

Occam's Razor

JANUARY 28, 2013

Security Choice: The Power of Conversion Through Transparency. The AAA form asks for a bit more info (height and weight) and, smartly, captures my email address. "Let's just get people on the phone and our sales reps will convert!" Micro-conversions FTW! Shopbop: (Luxury) Ecommerce and Branding Done Right!

Web 164

Web Design Marketing Security 164

Duct Tape Marketing

OCTOBER 30, 2019

There’s a lot of friction between marketing and sales. But here, it’s a combination of marketing and selling using micro-focused campaigns to help a sales rep break through to someone of great importance, so really these are top accounts, not prospects. Would you mind if I send you an email with the details?

Marketing 32

Marketing Campaign Naming Sales 32

Occam's Razor

JULY 31, 2006

It is only fair to follow up a post titled " Stop obsessing about conversion rate " with this post. Conversion rate is a very important metric, used properly. Here is my point of view on the basics and best practices for measuring conversion rate. Is your company heavily into Direct Marketing (email, snail mail etc)?

Analytics 115

Analytics Conversion PPC Metrics 115