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The Essential SaaS Metrics for Growth

ConversionXL

SaaS sales and marketing teams can get overwhelmed by metrics. But without any metrics, it’s impossible to track growth. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales. According to Gartner , three metrics form the foundation for those growth levers: (Image source).

Metrics 117
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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

What You Can Learn From Public Markets It doesn’t really take a genius to realize that what happens in the public markets will filter back to the private markets because the ultimate exit of these companies is either an IPO or an acquisition (often by a public company whose valuation is fixed daily by the market). And we’re patient.

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Praying to the God of Valuation

Both Sides of the Table

And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. We wanted new things to exist and to solve new problems and to see our creations come to life. I feel confident if we focus on the former the latter will take care of itself.

Valuation 466
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A 5-Step Plan To Assessing Your Business’s Sellability

YoungUpstarts

You’ll find exceptions to this rule, like Snapchat, which was operating at a loss at its IPO, when it experienced high initial trading prices due to its huge popularity and untapped monetization capabilities. Another important metric is churn. This the first and foremost way to begin evaluating the sellability of your company.

Valuation 145
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Product-Led Growth (PLG) For Startups

Mucker Lab

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. The success of the foundation is can you get to the first PLG conversion and actually have a user or prospective customer without talking to sales? That’s the success.

Product 78
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Why Startups Should Raise Money at the Top End of Normal

Both Sides of the Table

I have conversations with entrepreneurs and other VCs on a daily basis about fund raising, the prices of deals, how much companies should raise, etc. Then you can do a little bit of research and find out that very few companies ever achieve this valuation in a trade sale so you’re clearly gunning for an IPO.

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Lessons Learned: The metrics and levers of engagement.

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.

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