Software By Rob

JANUARY 12, 2010

By now we’ve discussed the fact that you should first plug your funnel , then improve conversion rates , then work on sending as much traffic as possible to your website. But we haven’t talked about how big of a role traffic quality plays in determining your conversion rate. Follow me Startups for the Rest of Us.

Software Review 55

Software Review Marketing Startup PPC 55

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. No keyword-level conversion analysis. How is this in Google's interest?

Search 154

Search SEO Analytics Engineer 154

ConversionXL

NOVEMBER 17, 2015

More traffic means more conversions. More conversions mean more data. In fact, they pull in 50-100% more revenue compared to shopping days throughout the rest of the year, according to RJMetrics. Calls to action in PPC ads, on landing pages, in emails. More data means more insights. When the holiday season (i.e.

Technical Review 48

Technical Review eCommerce Conversion Mobile 48

crowdSPRING Blog

JANUARY 26, 2011

Keep in mind that people are generally impatient when browsing websites and slow load times do impact conversions (getting people to buy your products or services). Don’t ignore headlines – they can be very powerful and can mean the difference between a visitor reading the rest of the content and leaving your site.

Web 127

Web Design Flash SEM 127

Startup Lessons Learned

NOVEMBER 7, 2008

Most of the time, the experiments you run will have a zero percent conversion rate - meaning no customers were harmed during the making of this experiment. I would aim to get no more than 1o0 clicks per day - over the course of a week or two, youll get pretty good conversion data. Measure conversion rates.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Occam's Razor

JANUARY 6, 2010

24% of the content covers what any visitor might want, rest is the company shouting at you (in many annoying ways). They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. 5 Identify two new micro-conversions and goal values for each. Their home page is a mess.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

APRIL 25, 2017

Conversion optimization teams, unlike more established marketing practices like SEO and PPC, don’t fit naturally within traditional organizations (not unlike growth teams , actually). Different Conversion Optimization Team Structures. Centralized Conversion Optimization Teams. Image Source.

Conversion 77

Conversion Technical Review Hiring HTML 77

ConversionXL

SEPTEMBER 3, 2019

If we communicate to all of them in the same way, our conversions will suffer. The rest choose payment options shared by competitors. The rest requires a process-level value prop. Unless your company is very small and very targeted, you likely have different types of prospects with different motivations. Many tools can help you.

PPC 117

PPC Advertising Database Bankruptcy 117

ConversionXL

MAY 11, 2013

For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. Setting the phone call as a conversion goal just like any other conversion goal. image source. image source.

Analytics 116

Analytics Phoenix PPC Campaign 116

crowdSPRING Blog

JULY 27, 2010

People are generally impatient when browsing websites and slow load times do impact conversions (getting people to buy your products or services). Don’t ignore headlines – they can be very powerful and can mean the difference between a visitor reading the rest of the content and leaving your site. Consider Site Load Times.

Small Business 123

Small Business Web Design Marketing 123

crowdSPRING Blog

JULY 27, 2010

People are generally impatient when browsing websites and slow load times do impact conversions (getting people to buy your products or services). Don’t ignore headlines – they can be very powerful and can mean the difference between a visitor reading the rest of the content and leaving your site. Consider Site Load Times.

Small Business 122

Small Business Web Design Marketing 122

Duct Tape Marketing

SEPTEMBER 28, 2017

Sadly, a large percentage of modern businesses fail to unlock the true potential of PPC. Therefore, it’s imperative that PPC campaigns are tailored to suit those parameters. Simply using the same desktop PPC ads will limit success rates due to the variance in touch points between the two mediums. Not Knowing Your Budget.

Advertising 42

Advertising PPC Campaign Audience 42

ConversionXL

FEBRUARY 9, 2017

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Through single keyword ad groups, a little-known tactic that smart marketers are using to maximize their PPC spend. to 7.95 (out of 10).

PPC 48

PPC Matching Algorithm Clickthrough 48

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party's work. Why are the conversions so strong?

Analytics 127

Analytics Campaign Search Customer 127

ConversionXL

MAY 8, 2014

Focusing on the Customer Instead of Resting on Laurels. “We But after testing, The Boston Globe saw conversions decrease by 35%. Breaking the rules and promoting value gave them a 220% higher conversion rate. They realized it was time to take a fresh approach. It worked well for The New York Times , after all. Conclusion.

Clickthrough 100

Clickthrough Cost Tucson Customer 100

Occam's Razor

JULY 1, 2008

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. But the rest probably got what they were there for and your website was helping them by doing all those "jobs" as well, along with pure ecommerce. Why should you care about measuring multichannel impact?

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

NOVEMBER 14, 2013

Among other things they conducted 240 A/B tests that resulted in a 49% increase in donation conversion (that was more than $80 million extra cash). Research shows that marketers are spending pennies on their conversion efforts. Just waste all that effort and money – only because their website is not optimized for conversions.

PPC 123

PPC Analytics Conversion SEO 123

ConversionXL

NOVEMBER 6, 2014

“Conversion Optimization” Isn’t About Green Or Red Buttons. You want to carry the momentum from first click to final conversion, by maintaning scent and telling a story of how their world gets better as you guide them through the experience. The number of absolute conversions. The actual impact on revenue.

Conversion 102

Conversion PPC Green PR 102

ConversionXL

NOVEMBER 6, 2015

Of course, there are many, but the three most common (and relevant) types of validity for conversion optimization are: internal validity, external validity, and ecological validity. PPC, SEO, IT, brand, etc.) PPC campaign management for excluding/adding keywords or ad placement.) Pro Tip: Do this with your campaign team (e.g.

PPC 48

PPC Software Review Technical Review Campaign 48

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! • It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

MARCH 8, 2010

All other metrics, those that fall into the nice to know or the highly recommended or the I don't know why I am reporting this but it sounds important camp need to be sent to the farm to live our the rest of their lives! Key Performance Indicator: Conversion Rate for Top Search Keywords. Ready to rock it? " So what? . "The

Metrics 117

Metrics Web Analytics PPC 117

View from Seed

JANUARY 8, 2015

But among those options, appearing on almost every site, is one link that simply doesn’t belong with the rest: “Blog.” Scanning the rest of the monthly rankings, I noticed that this wasn’t an exception. The rest were much, much older. Show me a PPC campaign capable of doing that. It was the rule.

Seed Stage 120

Seed Stage Startup Audience Leadership 120

ConversionXL

APRIL 14, 2016

According to Google Trends , the term “conversion rate optimization” is an official “breakout”, meaning “searches for that phrase have jumped by +5,000 percent” over the last few years. Even a mere 1 second delay can result in “11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions.”. seconds to 2.9

Conversion 48

Conversion Technical Review Audience PPC 48

Occam's Razor

JULY 22, 2013

micro-conversion). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6 The company obsesses about conversion rate.

Framework 163

Framework Marketing Metrics Audience 163

Software By Rob

MAY 4, 2009

So I spent time honing PPC, SEO, a new design, a new cart, finding more dropshippers…and I finally hit on the big low price guarantee revelation I wrote about in my blog. Follow me Startups for the Rest of Us. Luckily several thousand people have decided to stick around and join the conversation. Subscribe via RSS On Twitter?

Product 35

Product Software Review RSS Software 35

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview. You spend money on SEO and PPC. A value close to 1 indicates that this channel functioned equally in an assist role and as the final conversion interaction.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

OCTOBER 31, 2011

That traffic (or conversions in this case) is most likely in both Referrals and Search. Additionally it is showing conversions already included in Search and Referral (double counting) and because you have no idea what it is, it is impossible to know what action to take. But the rest of the table? But Mobile is a platform.

Salary 130

Salary Analytics Green eCommerce 130

Hearpreneur

JANUARY 25, 2019

I have been involved in traditional advertising for many years – but comparatively, the cost of digital marketing (meaning SEO and PPC) seems to be getting out of control. Even as an introverted homebody, I missed daily conversations with coworkers once I started working from home as an entrepreneur. 12- Less human interaction.

Entrepreneur 64

Entrepreneur Boston SEO PPC 64

YoungUpstarts

DECEMBER 28, 2015

We pored through the rest of the report and checked in with Ryan Bonnici, marketing director at HubSpot Asia Pacific & Japan – who is an experienced digital marketing leader having held roles previously at Salesforce, ExactTarget, Microsoft and Qantas Airways – to explain some of the findings.

Asia 100

Asia Las Vegas Marketing Technical Review 100

Occam's Razor

FEBRUARY 25, 2013

Why is it that we analysts feel like we have some amazing untapped ability that could revolutionize any business we touch, and yet we have to fight to be included in strategic conversations where we could do the most good, and we have to fight not to be ignored when we have something important to say? Say you use Yahoo!

Analytics 142

Analytics DC Revenue Web 142

ConversionXL

JUNE 2, 2022

ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. For example, securing two or three companies within an industry may give you leverage with the rest of the industry. Individuals don’t make B2B buying decisions; groups do. A client may offer more than revenue.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. At the conversion stage, just before purchase, your aim is to hammer home why your product is perfect for your prospect. BAB is a conversion-driven framework that works in three parts.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

SEPTEMBER 29, 2009

In order to help you make the leap in the rest of this post I want to share the most common outcomes I have heard associated with branding campaigns, and my recommendations as to what they should measure for their brand campaigns online. Another thing people forget is to measure the overall impact, beyond simple conversions.

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

MAY 29, 2013

But now that it’s getting more and more difficult to make money via AdWords and other PPC channels, boosting conversion rates on your landing pages is more important than ever. They’re all out to get you – and kill your conversions. You can always ask for the rest once you get their contact info.

PPC 132

PPC Mobile Conversion Stock 132

crowdSPRING Blog

MARCH 4, 2014

People are impatient when browsing websites and slow load times impact conversions (getting people to buy your products or services). Don’t ignore headlines – they can be very powerful and can mean the difference between a visitor reading the rest of the content and leaving your site. Pay Attention To Site Load Times.

Web 134

Web Small Business Design Marketing 134

ConversionXL

SEPTEMBER 16, 2020

Peep Laja, founder of CXL Institute , explains what that looks like for us: CXL Institute has 100+ landing pages—one for each course and training program, and a number of PPC landing pages. The way to increase the conversion rate on those pages is to improve the copy.

Campaign 116

Campaign B2B Software Review Differentiation 116

ConversionXL

SEPTEMBER 17, 2019

From Google’s Session Quality and Conversion Probability reports to related smart retargeting platforms, machine-learning segments users like no PPC manager can. The outcome of a propensity model is a propensity score, which rates the likelihood of a conversion. Why machine learning for retargeting?

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131