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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

The VP of Sales comes to a board meeting, still optimistic, and provides a set of reasonable explanations – “our pipeline looks great, but orders will close next quarter” or “we’ve got lots of traffic to our site, we just need to work on conversion.” Just had a conversation today with a student taking Steve’s class.

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Vertical Markets 3: Reducing Risk in Startups « Steve Blank

Steve Blank

Simulation to Reduce Invention Risk If you’re in a vertical where “invention risk” is dominant, then you want to do everything you can to manage and reduce those risks. When I wrote the Four Steps to the Epiphany , the Customer Development text, I hadn’t yet thought about what vertical markets it might be appropriate for.)

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Touching the Hot Stove – Experiential versus Theoretical Learning.

Steve Blank

I have an idea for how to connect user social web conversations to 2-way search and contextual advertising. It took me 8 startups and 21 years to get it right, (and one can argue success was due to the Internet bubble rather then any brilliance.) Here’s my first time entrepreneur dilemma. To Order Outside of the U.S. Now In Print!

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Ardent 1: Supercomputers Get Personal

Steve Blank

As the conversation began to get down to how much stock and salary we could offer van Dam, we left the barber to finish his work and went to a payphone to call our CEO to confirm the deal. We were painting a picture of hypertext on every desktop computer. The response from across the country? To Order Outside of the U.S. Now In Print!

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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

The Customer is a Genius Then instead of talking about our products he segued the conversation into their products. And soon the conversation were about architectural tradeoffs and then how customers didn’t appreciate the elegant designs and how the world was going to hell in a handbasket because of these commodity microprocessors.

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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

Business Model Affects Metrics and Exit Criteria Web-based Business Model Exit Criteria In a web-business model you’re looking for traffic, users, conversion, virality, etc – not revenue. To Order Outside of the U.S. Now In Print! Steve Blanks 30 years of Silicon Valley startup advice.

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SuperMac War Story 5: Strategy versus Relentless Tactical.

Steve Blank

You can imagine the rest of the conversation; my sounding reluctant to let our own tests outside our building, the magazines begging us to let them have them, and finally a deal gets struck where we let the benchmarks out to the test labs of these magazines under their own name “The Potrero Benchmark Suite” without attribution to us.