YoungUpstarts

AUGUST 18, 2020

In case you do not know what digital marketing is, it is a broad term that encompasses all the marketing channels and methods used to promote a company with the aim of getting more traffic and, implicitly, more customers. Marketing a Product or Service through Custom, Memorable Experiences. Cost per conversion. Email marketing.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

Startup Lessons Learned

SEPTEMBER 7, 2008

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Ive attempted to embed the relevant slides below.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Both Sides of the Table

MARCH 25, 2016

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. But not doing basic research makes no sense.

Startup 150

Startup Seed Money DC Software Review 150

Duct Tape Marketing

NOVEMBER 15, 2023

17:30] How deep into financials and metrics do you get before taking a client on? [19:01] And when I present it to them in terms of a cost analysis, [00:05:00] in terms of what you would. Like everything is custom here, this is fractional CMO work. So like, figure it out, you know, like, that's why we don't get customers.

Channel 65

Channel Acquisition Framework B2B 65

Austin Startup

MARCH 26, 2019

25 questions that DTC entrepreneurs should ask themselves before scaling customer acquisition So you run a direct-to-consumer (DTC) brand. You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV).

Technical Review 49

Technical Review Software Review China Acquisition 49

Up and Running

JULY 26, 2016

The chicken-egg issue of getting customers to your platform while you don’t have any money to spare is a puzzle that many companies are unable to figure out at all. Then, in 2015, this is who we added to the team: Jan-15: Head of Customer Success (growth team). This is when metrics come into play.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

NOVEMBER 7, 2008

Thats the conclusion Ive come to after watching tons of online products fail for a complete lack of customers. Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. Just load them all in and choose a low cost-per-click.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

SEPTEMBER 15, 2008

See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process. Labels: customer development , lean startup 8comments: Amy said. September 11, 2008 2:06 PM Editor said.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

ConversionXL

AUGUST 27, 2015

Another scenario: you’ve been optimizing for 12 months and your revenue per customer has increased by 2%. How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? He continues: “You can be costing your company millions and think that everything is better by relying on pre/post.

PPC 48

PPC SEM Technical Review Conversion 48

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Cost: Pricing ranges from $99/month up to $999/month for Ahrefs’ “agency” package. Cost: Free for the tool but ads are paid.

Social Media 51

Social Media Marketing Analytics Audience 51

Startup Lessons Learned

FEBRUARY 28, 2009

I used to think that investments in metrics were a form of waste. Customers dont care if you have good metrics, only if you have a good product. The only reason we learned the art of metrics-based decision making at IMVU was out of necessity. But code written that doesnt help the company succeed is a sunk cost.

San Francisco 98

San Francisco Continuous Deployment Lean DC 98

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Startups should begin by selecting just a few of the vast array of social media offerings out there, and customize based on results.

Social Media 120

Social Media Media SEM Startup 120

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Cost: Pricing ranges from $99/month up to $999/month for Ahrefs’ “agency” package. Cost: Free for the tool but ads are paid.

Social Media 48

Social Media Marketing Analytics Audience 48

Startup Lessons Learned

SEPTEMBER 2, 2008

We wanted an agile approach that would allow us to build our software architecture as we needed it, without downtime, but also without large amounts of up-front cost. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? How to listen to customers, and not just the loud.

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

Occam's Razor

JUNE 4, 2012

Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. It really is.

Analytics 127

Analytics Campaign Search Customer 127

ConversionXL

FEBRUARY 3, 2022

WordStream confirmed that seven days was plenty of trial time, and they didn’t need to waste resources chasing customers down a longer funnel. No changes were made to the customer journey, and it had nothing to do with revenue lift. Growth marketers focus on the entire customer journey. What are “pirate metrics?”.

Framework 102

Framework Marketing Acquisition Retention 102

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. To share with you three custom reports that I find to be super valuable when I am doing web data analysis. I love custom reports. That's my plan for this blog post. Consider yourself fully forewarned!

Analytics 125

Analytics Web Customer SEM 125

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. As I already mentioned, the cost of playing at Vegas is much higher. You have your room fee, your plane ticket, the cost of eating out while there, etc. SaaS business metrics: why are they different? on a scale of 1-4). on a scale of 1-4). Software 2.0:

Software Review 48

Software Review SEM Marketing Las Vegas 48

Startup Lessons Learned

SEPTEMBER 5, 2008

[link] And - of course - going through [link] and reading up on the various different approaches different companies have (successfully) taken towards getting scalability at reasonably low cost. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? How to listen to customers, and not just the loud.

Open Source 107

Open Source San Francisco Continuous Deployment Lean 107

Startup Lessons Learned

SEPTEMBER 30, 2008

When Ive asked mentors of mine who have worked in big companies about the role of the CTO, they usually talk about the importance of being the external face of the companys technology platform; an evangelist to developers, customers, and employees. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

Startup Lessons Learned

MARCH 13, 2009

Marketing launch) Make a new product available to customers in the general public. In particular, a marketing launch can help you do three things (courtesy, as is most of my marketing advice, of The Four Steps to the Epiphany ): Drive customers into your sales pipeline. Do your customers really read TechCrunch?

San Francisco 168

San Francisco PR Lean Early Stage 168

Steve Blank

DECEMBER 7, 2010

There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. to optimize this search.

Wiki 311

Wiki Lean Management Business Model 311

Cracking the Code

NOVEMBER 10, 2009

Employees are now powerful customers, not just their managers! Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services! Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. Build Employee Software.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Startup Lessons Learned

SEPTEMBER 8, 2008

It cost us a few hundred thousand dollars to get our app up and running, but none of that was dollars spent on software licenses or professional services. We just had our app support a few tens of thousands of customers, and it did well. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

San Francisco 68

San Francisco Technology Continuous Deployment Lean 68

This is going to be BIG.

JULY 26, 2011

To begin with, there seems to be a serious shortage of customer acquisition experts--particularly given how hot subscription services have gotten. Unfortunately, there aren't a lot of folks out there that can help a new company build up that kind of subscriber base cost effectively (if you can, contact me charlie@firstround.com).

New York City 113

New York City Marketing SEM Acquisition 113

crowdSPRING Blog

DECEMBER 14, 2016

Why This Is Important: If you don’t establish specific goals, you will not be able to evaluate the opportunity costs of your SEO efforts or you might give up too quickly. If your revenue model is the sale of a service or product, your goal could be to get your cost per conversion below a certain amount after 90 days.

SEO 48

SEO Search Engineer Small Business 48

crowdSPRING Blog

MAY 1, 2013

We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. To learn more about SEO and PPC marketing, read 10 Practical Small Business SEO and SEM Marketing Tips. Online Marketing.

Small Business 107

Small Business Marketing Affiliate PPC 107

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. One of the themes I explore in the class is the tough reality that many metrics can actually get worse over time for a startup.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. ” Take advantage of being on-demand and allow customers to try and buy your service with as little friction as possible. Effectively measuring and understanding your CAC and CLTV metrics are key to future success.

Software Review 48

Software Review North America Europe Metrics 48

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. Cost to execute the test. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. Cost to execute the test. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Startup Lessons Learned

SEPTEMBER 10, 2008

You can keep the team focused on customer-centric results, rather than conformance to spec. Automated testing dramatically reduces the cost of certifying changes, because it removes all of the grunt work QA traditionally does in software. There are no customers for that feature, UI issues or no. I strongly disagree.

Software Review 144

Software Review Technical Review San Francisco Continuous Deployment 144

Occam's Razor

AUGUST 28, 2006

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

Startup Lessons Learned

SEPTEMBER 2, 2008

You delight customers just like before. In an eyeballs business, you just cant seem to acquire or activate that next step-up of customers. Or your cost of customer acquisition just magically floats up to match your customer lifetime value. How to listen to customers, and not just the loud.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), Make sure you have a good understanding of your value proposition, cost structure, revenue streams, customer segments, etc.

Marketing 48

Marketing Distribution Retention eCommerce 48

ConversionXL

JULY 19, 2016

Pipedrive has been growing fast (we recently reached 30,000 paying customers) and the same goes for our newsletter list. Dead leads drag down the deliverability, and interfere with your metrics and analysis. Additionally, when we look at customers vs. leads in terms of abuse complaints, almost all of them come from leads.

Email 48

Email Campaign Metrics SEM 48

crowdSPRING Blog

SEPTEMBER 20, 2010

Advertising with AdWords allows you to reach new customers at the precise moment when they are searching for your type of products and services. This often happens because many small business owners don’t fully understand the many ways they can customize and leverage their AdWords marketing programs. Google Analytics.

Small Business 102

Small Business Analytics Social Media Search 102