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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media. Don’t forget it.

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Conversion, retention and churn benchmarks

VC Cafe

It’s not just the competition against the incumbents and the large tech platforms that founders has to worry about, but most importantly is the company’s performance and product market fit. Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical.

Retention 109
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30 Entrepreneurs Say What Changes They Expect in Their Business Due to Technology

Hearpreneur

Technology disruption is happening at a rapid pace all around us. We asked our entrepreneurs what changes do they expect due to technology shortly, and this is what they have to say. #1- I also expect to see more technology to assist with personalized experiences at trade shows, both in person and virtually, shortly.

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Startup Metrics

TechEmpower

How does it meet customers’ needs? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? And how much will it cost to win them? Customer Lifetime Value (CLV) How much money will your business generate from each converted customer?

Metrics 260
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5 Ways to Cut Costs with Business Analytics

The Startup Magazine

The growing data analytics industry is poised to help businesses optimize analytics to reduce costs without jeopardizing growth. Businesses need to increase their business analytics capabilities now more than ever, to protect against fraud, reduce costs, boost productivity, and more. 3) Lower Marketing Costs. 4) Reduce Turnover.

Analytics 167
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Recession ahead? Follow these Money Saving Tips for your Workplace

ReadWriteStart

Review Your Software Subscriptions “Reviewing your software subscriptions can be a quick way to reduce costs. He suggests that businesses should regularly review their software subscriptions to ensure they are not overpaying for functionalities they don’t need. ” — Carl Jenson, Founder of Compare Bank.

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Evolving Customer Needs – Not Technology – Drives Disruption And Innovation

YoungUpstarts

by Suman Sarkar, author of “ Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve “ The rise of the smartphone, fast fashion, and ride-sharing. Conventional wisdom says that technology is propelling the disruption that is roiling the markets. Win With Current Customers Before Chasing After New Ones.