Steve Blank

MARCH 18, 2011

We’re now in the second Internet bubble. The goal was to get your firm public as soon as possible using whatever it took including hype, spin, expand, and grab market share – because the sooner you got your billion dollar market cap, the sooner the VC firm could sell their shares and distribute their profits. Carpe Diem.

Internet 334

Internet IPO Silicon Valley Agile 334

Berkonomics

SEPTEMBER 25, 2014

What are the elements needed to focus upon in making the attempt to take a product viral? of going viral that makes all the difference between failure and success.) Third: cost. If you can’t measure the results of your attempts to gain a viral response, how can you know when to focus upon reinforcing or changing the effort?

Viral 71

Viral Matching Syndicate Syndication 71

Both Sides of the Table

NOVEMBER 5, 2012

So you tell me what the future of the Internet will be? Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. The Internet is “smart pipes.” You know you want to.

Silicon Valley 374

Silicon Valley Los Angeles Distribution Java 374

Both Sides of the Table

OCTOBER 19, 2009

There was no viral social networking products back then like Twitter where people could easily discover your content. I set up my laptop, connected to the Internet, opened the compulsory 15 page PowerPoint deck and waited for my adoring fans. Web service architecture that provides a content management platform for the Internet.

Venture Capital 274

Venture Capital Term Sheet San Diego Viral 274

Up and Running

JANUARY 22, 2020

In fact, by 2021, internet traffic will be comprised of 82% video content. Beyond getting backlinks to your site, other off-page strategies include guest posting and increasing your business listings across the internet in relevant places. Distribute live videos and copy that build cannabis education and the lifestyle.

SMS 101

SMS Marketing Affiliate Social Media 101

Both Sides of the Table

FEBRUARY 7, 2011

Before we filmed the segment we had the chance to chat over lunch over the direction of the Internet and how social was changing the fabric of the web. In 1995, while in high school, Seth wanted to start a business scanning paper documents for companies, but realized it was a non-starter when he learned that a scanner costs $4k.

Connecticut 286

Connecticut Cofounder Silicon Valley Web 286

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. For example, if you sell printers, you can start with cost-saving device optimization. Remember Hollywood secrets.

Marketing 120

Marketing Viral Demand Channel 120

abovethecrowd.com

NOVEMBER 13, 2012

Entrepreneurs accurately recognize that the connective tissue of the Internet provides an opportunity to link the players in a particular market, reducing friction in both the buying and selling experience. Wow” moments lead to word-of-mouth viral growth and high net promoter scores. Economic Advantages vs. the Status Quo.

Aggregator 101

Aggregator Marketing Software Review North America 101

crowdSPRING Blog

MAY 17, 2010

Like many small companies with limited marketing budgets, we are forced to work with the resources at hand, so creativity, partnering approaches, social media, and viral efforts tend to be our stock in trade. Or right here on the good ol’ Internets? Downtown business district? Your client’s plant or office? a luxury brand?

Marketing 84

Marketing Startup Small Business Viral 84

Brandanew

JUNE 15, 2015

Growth hackers are basically professionals who make use of SEO, website analytics, content marketing and A/B testing to create and execute a low cost marketing strategy. The most popular growth hacking techniques include social media and viral marketing. Viral marketing. Snackable content. Owned media.

Viral 100

Viral Marketing Social Media SEO 100

thebarefootvc

DECEMBER 16, 2011

The viral nature of social media no doubt aided this growth, as did improvements in the online shopping experience. The list goes on; given the challenges of current education institutions in the US and abroad (high cost, limited distribution), technology coupled with strong content can help make quality education available to all.

Technical Review 110

Technical Review India Mobile Hockey Stick 110

The Next Web

JANUARY 26, 2014

If a big corporation is pushing a new product, you might expect them to take out TV ads, online ads, maybe hire a PR agency and set up big distribution partnerships. Rely on cheaper forms of marketing : Blogging, email, viral tactics etc. Social proof is one of the most powerful elemental forces of the internet, at your disposal.

Thailand 167

Thailand Social Network PPC Singapore 167

YoungUpstarts

AUGUST 21, 2012

It’s not uncommon for companies to hire agencies to help claim shares of the lucrative global market available over the Internet. However, many methods of attracting viewers cost little or no money. Social media offers forums to post blogs without cost. Creative strategies help owners find ways to attract traffic without cost.

Web 159

Web Social Media Advertising Search 159

Reid Hoffman

MARCH 19, 2019

Finally, and importantly, society is better off because Amazon makes the system for distributing books (and other products) vastly more productive, freeing up resources for other value-creating investments. And, as the industrial revolution showed us, there are some real costs to scale. Amazon saw that the internet would change retail.

Cofounder 28

Cofounder Business Model IPO Non-Compete 28

Startup Lessons Learned

OCTOBER 23, 2013

In the Udemy course, Alistair and Ben expand these basics into a description of how to create empathy, stickiness, virality, revenue, and scale. It''s a good measurement because it captures both satisfaction and virality. If I think I can sell 100 widgets at $10 apiece, and they cost me $5 to build and market, that''s a business model.

Analytics 167

Analytics Lean Widget Metrics 167

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. This includes ads, team costs (fraction of your weekly work hours invested), and any other effort required.

Revenue 60

Revenue Acquisition Channel Campaign 60

Entrepreneurs-Journey.com by Yaro Starak

JUNE 14, 2010

Consider Multi-Formats For Mass Distribution and Engagement. Distribution: Ensuring your content reaches as many of the right people as it can. Note the very key difference between consumption and distribution. There’s no point having great distribution if no one engages with your content.

Audio 73

Audio Distribution Syndicate Syndication 73

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. They know how much it costs to bring in a customer and they know how much money they can expect to make on each one. Our cost to acquire a customer on AdWords was only a few cents.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Both Sides of the Table

DECEMBER 5, 2010

The Bridge Between Online Services & The Internet: AOL. It was an online community like CompuServe and eventually started offering people dial-up access to the Internet for a monthly fee. AOL was controlled by one company and the Internet was distributed. AOL was closed, the Internet was open.

Social Network 318

Social Network Networking Internet Technical Review 318

crowdSPRING Blog

SEPTEMBER 30, 2012

For much of the past five years academics, journalists, bloggers, and assorted mass-media-tag-alongs have been heralding the “ death of newspapers ,” the downfall of the publishing industry and the collapse of information distribution as we know it. An important part of your overall marketing strategy is public relations.

Small Business 88

Small Business Public Relations Social Media New York 88

Rob Go

JULY 11, 2013

As a seed fund, we tend to layer in “ capital efficient beginnings ” to the mix given our investing model and belief about the best way to build internet and software businesses. We tend to favor companies that have a “distribution advantage”. So what are some examples of distribution advantages?

Distribution 66

Distribution Vertical Viral B2B 66

BeyondVC

JANUARY 12, 2009

  From a business model perspective we had it nailed…or so we thought…buy the hardware device at cost and we would make money back by selling a monthly subscription service.    It raised an additional $30mm of venture capital after we invested and subsequently was long on buzz but short on customer adoption. 

Mobile 60

Mobile SMS Venture Capital Web 60

YoungUpstarts

AUGUST 25, 2020

You know one only from seeing it on the Internet and the other has been recommended to you by several friends. Because in the end … This type of marketing is widely practiced on social networks, especially on Facebook , where the capacity for dissemination and viralization of recommendations is brutal. Recommendation Marketing.

Marketing 179

Marketing Social Network Advertising United States 179

Mike Michalowicz

FEBRUARY 11, 2013

Establishing a presence on the Internet even if you have a physical store, is critical. Self-printed cost is $0.46 You can also print off coupons for their Human Resource department to distribute, or send them a digital coupon they can email to employees to print off. And best of all, they don’t cost any money!”

Small Business 167

Small Business Marketing PR Social Media 167

David Teten

DECEMBER 3, 2019

Meyler Capital is taking the analytical rigor of modern internet marketing and applying it to fund marketing. . Capital has built a free online tool for founders to calculate their cost of capital. Lighter Capital, a Revenue Based Investing VC, offers a Cost of Capital Calculator. 9) Accelerate portfolio company value.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ReadWriteStart

APRIL 1, 2020

Similarly, Uber offered greater efficiency in transportation at a lower cost, while still benefiting its own bottom-line by avoiding a W2 workforce. Establishing a brand for organic inbound interest from either the internet or on-going referrals can take a lot of time. Become a viral success. The second best time is today.

Startup 120

Startup SEO Private Equity Venture Capital 120

SoCal CTO

OCTOBER 5, 2010

Not only does the country have a higher percentage of homes with high-speed Internet than the U.S. At the time, customers were seeking low-cost, functional cars, and were satisfied by an extremely standardized product (Ford famously quipped that “customers can choose it in any color, as long as it’s black&# ). Facebook Apps).

Technology 191

Technology Product San Francisco CTO Hire 191

Startup Lessons Learned

MARCH 21, 2013

If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. On the other hand, in an industry with relatively low switching costs, churn will be substantially higher. And getting the word out is what the Internet is for.

Analytics 167

Analytics Lean Metrics Churn Rate 167

A Smart Bear: Startups and Marketing for Geeks

JULY 7, 2016

Smart phones (with internet and GPS and maps) at sufficient consumer penetration make Uber and Lyft possible. Social Media makes group-games viral. What would cause an idea to “just become viable?” ” Something happened in the world that removed the last blocker. Which seems like a fair request.

San Francisco 170

San Francisco Startup Framework Azure 170

mashable.com

SEPTEMBER 12, 2011

After all, high-quality open source software is free, the cloud makes computer power far less expensive, and anyone with an Internet connection can learn Ruby and CSS. Nearly all of your costs will be headcount, primarily in the engineering department. The availability of low-cost technology is just one piece of the puzzle.

Startup 79

Startup Social Media RSS Social Network 79

ConversionXL

JANUARY 13, 2021

If, like CXL, you have 750+ posts floating around the Internet, your content brand isn’t what your strategy is now —the one that’s affected, say, your last 20 or 30 posts. Low costs. One post went viral because—unbeknownst to us—it gave exquisitely timed reassurance to an anxious influencer, who then shared it.

Search 127

Search Restful SEO China 127

The Next Web

AUGUST 21, 2013

Bubba is an early stage investor in consumer internet and mobile technology companies for @DFJvc. It constricted their distribution channel to the app store and the device itself, and users just don’t have enough opportunity for discovering and trying new apps in those environments. Attracting and growing a user base.

Mobile 137

Mobile Design Differentiation Startup 137

A Crowded Space

AUGUST 4, 2011

The trend of the Internet of things or the quantified self is definitely rapidly growing. When you can take something that used to take people two hours or ten hours to do and you can make it a single click and everything just works, that tends to grow virally. It’s just a better solution. It’s usually faster.

Technical Review 60

Technical Review Venture Capital San Francisco Boston 60

mashable.com

SEPTEMBER 22, 2008

Tactile CRM – A cost-effective CRM that tracks sales, deals, emails and customer contacts. Rejose – Applicant tracking system that’s simple, efficient and cost effective. HubSpot – HubSpot is an Internet marketing suite that integrates with your website to track your online marketing efforts.

Software Review 78

Software Review Social Media Social Network Software 78

Transformify

DECEMBER 14, 2015

Cheaper and faster is also something that we can expect from the internet, which is set the cover even more obscure corners of the globe. You just need a laptop, the right software and an internet connection. As long as the company plans adequately for the transition, the benefits of being fully distributed are numerous.

Canada 52

Canada Indonesia Thailand Cofounder 52

www.quora.com

JANUARY 16, 2011

And while it's condescending it's tone may prove quite useful for non-engineers wanting to start internet businesses with no idea of what is required to do so, which it seems like a lot of people who'd ask this kind of question in this kind of forum, are. Trying to regain internet connection. startupcto

Developer 42

Developer Technical Review Cofounder Technical Cofounder 42

Both Sides of the Table

JULY 10, 2011

Think of DataSift as turning the fire-hose into a cost-effective and manageable tap of running water. Or in utility speak, they are transmission and we are last-mile distribution. Or the ability of the Center for Disease Control to be able to track pandemic distribution of viruses. Twitter is inherently viral.

Viral 307

Viral Las Vegas Tunisia Syndicate 307