Startup Professionals Musings

MARCH 21, 2011

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Viral 225

Viral Marketing SEM Startup 225

Startup Professionals Musings

FEBRUARY 12, 2023

It’s important to learn from your own mistakes, but it’s even smarter to learn from someone else’s mistakes, without paying their high price in time lost, cost, and pain. Viral marketing costs real money, and your support staff and hosting systems cost even more. Bypasses intellectual property as not worth the cost.

Intellectual Property 312

Intellectual Property Startup Angel Investor Viral 312

Startup Professionals Musings

MAY 17, 2020

It’s important to learn from your own mistakes, but it’s even smarter to learn from someone else’s mistakes, without paying their high price in time lost, cost, and pain. Viral marketing costs real money, and your support staff and hosting systems cost even more. Bypasses intellectual property as not worth the cost.

Intellectual Property 436

Intellectual Property Angel Investor Viral Distribution 436

Startup Professionals Musings

NOVEMBER 2, 2022

Plan to deliver a family of products, rather than a one-trick pony. Even a great initial product, with no follow-on, won’t keep you ahead of competitors very long. A smarter risk is to build a plan, with associated greater resources, that will put you in position to expand your product line and keep one step ahead of competitors.

Forecast 304

Forecast Stock Options Technical Review Metrics 304

The Next Web

DECEMBER 2, 2013

How much does it really take to build a product like Twitter or Instagram? With mobile development agencies and product incubators on the rise and more corporate “labs” spinning out each day, there’s no shortage of talent to help you build the next great Web or mobile app. Still, a product is nothing without scalability.

Cost 168

Cost San Francisco New York City Ruby 168

Startup Professionals Musings

FEBRUARY 8, 2020

Plan to deliver a family of products, rather than a one-trick pony. Even a great initial product, with no follow-on, won’t keep you ahead of competitors very long. A smarter risk is to build a plan, with associated greater resources, that will put you in position to expand your product line and keep one step ahead of competitors.

Management 322

Management Entrepreneur Forecast Stock Options 322

YoungUpstarts

AUGUST 10, 2020

Make sure you integrate video production into your company’s marketing plan. If you manage to get your video production and marketing right, you can dramatically boost your conversion rate. You can’t expect someone who has no idea about your offer to immediately purchase your product or service. Helps In Building Trust.

Video 246

Video Marketing Social Media Mobile 246

Both Sides of the Table

APRIL 20, 2017

Amazon took a consumer value proposition (buying books, then all retail products) and made the consumer experience significantly better, faster & cheaper. MakeSpace doesn’t need large numbers of local storage facilities near your house, so it has a greatly reduced cost structure for its facilities. years of software development.

Technical Review 268

Technical Review Los Angeles Software Review Artificial Inteligence 268

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Marty Zwilling

Lead Generation 285

Lead Generation SEM Viral Marketing 285

ConversionXL

FEBRUARY 27, 2019

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Yet while product launches are a risk, they’re not as risky as you think. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

Version One Ventures

NOVEMBER 14, 2012

Yammer sreenshot “Going viral” is often the holy grail for Internet startups, who hope to quickly scale to hundreds of thousands of users (then hundreds of millions) with relatively low user acquisition costs. When you turn your attention to SaaS products that are narrow in industry and profession, it’s even harder.”

Viral 149

Viral Product Vertical Acquisition 149

YoungUpstarts

JUNE 18, 2020

and a full-fledged production crew. The bigger the team, the greater the cost. Film productions, businesses that were aiming to spend big bucks on live advertising are now turning to various animated video styles to get the job done. What about real product demos? Many companies want to showcase their upcoming products.

Video 229

Video Advertising Technical Review Viral 229

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group.

SEM 379

SEM Viral Marketing Widget 379

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Sometimes, it is just the right idea to brand your product inside that of a known presence.

Viral 62

Viral Product Channel Audience 62

Hearpreneur

OCTOBER 25, 2023

As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok. Thanks to Dani Mechlowitz, Delta Fulfilment ! #6-

eCommerce 133

eCommerce Omaha Entrepreneur SEO 133

SoCal CTO

AUGUST 4, 2011

Major Phases / Major Features - What are the major features in the major phases for the product? Do you transact immediately or on delivery of some product or service? Social Integration/Viral Outreach - are you integrating in some way with social networks? Any other kind of viral outreach? What has been captured so far?

Developer 396

Developer Founder Viral Oauth 396

SoCal CTO

AUGUST 4, 2011

Major Phases / Major Features - What are the major features in the major phases for the product? Do you transact immediately or on delivery of some product or service? Social Integration/Viral Outreach - are you integrating in some way with social networks? Any other kind of viral outreach? What has been captured so far?

Developer 384

Developer Founder Viral Oauth 384

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

We're putting a 'Retweet' button inside the product to encourage viral growth.". For example, here's what the founder's ( Josh Baer ) availability looks like: Instead of trading emails with lists of available time-slots, Josh just sends the link to this page and the other person uses the product to schedule a meeting.

Software Review 261

Software Review Technical Review Viral Software Developers 261

Hearpreneur

DECEMBER 28, 2022

I intend to release one study every three months, which I'll send to journalists in the hopes of generating viral attention on social media. I believe that if I can have one piece of content go viral every three months, not only will I be able to develop more links but also raise my brand's recognition. Photo Credit: Bozlur Rehman.

Social Media 122

Social Media Entrepreneur Retention Finance 122

Version One Ventures

SEPTEMBER 19, 2012

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Marty Zwilling.

Viral 120

Viral Lead Generation Customer SEM 120

Startup Professionals Musings

NOVEMBER 27, 2021

Yet I still hear stories of companies being well down the road on products and collateral with a given name, only to find out that everything has to be changed because of a domain name conflict or availability problem. Finalizing the web site validates your product plan and sales strategy. Viral marketing needs a website.

Web 349

Web Viral Naming Internet 349

YoungUpstarts

JANUARY 15, 2019

This strategy of IBM started to fail once the market was filled with clones and fakes of their products. Recently, McDonalds shifted from plastic straws to paper straws after a twitter campaign went viral on how they use 1.8 If the modified version works, thank your gods for sending cost-free advisors.

Small Business 196

Small Business Software Review Technical Review Viral 196

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Marty Zwilling.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

Startup Professionals Musings

DECEMBER 2, 2022

You can’t succeed in business without an operational model that delivers value to customers at a reasonable price, with an underlying cost that allows you to make a profit. A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. Production. Cost structure.

Business Model 256

Business Model Distribution Viral Green 256

Startup Professionals Musings

NOVEMBER 27, 2011

Viral marketing. Viral marketing costs real money, but is often worth it. Wikipedia started this, but it is also used for technical support, software, and product reviews. No SEM plan means you are missing a huge marketing opportunity. " Examples include give-aways, contests, and celebrity stunts that grab attention.

Internet 239

Internet SEM Wiki Viral 239

Startup Professionals Musings

AUGUST 27, 2014

Plan to deliver a family of products, rather than a one-trick pony. Even a great initial product, with no follow-on, won’t keep you ahead of competitors very long. A smarter risk is to build a plan, with associated greater resources, that will put you in position to expand your product line and keep one step ahead of competitors.

Startup 283

Startup Forecast Stock Options Technical Review 283

Startup Professionals Musings

FEBRUARY 17, 2018

Plan to deliver a family of products, rather than a one-trick pony. Even a great initial product, with no follow-on, won’t keep you ahead of competitors very long. A smarter risk is to build a plan, with associated greater resources, that will put you in position to expand your product line and keep one step ahead of competitors.

Forecast 161

Forecast Stock Options Technical Review Metrics 161

Version One Ventures

SEPTEMBER 17, 2013

This preference isn’t necessarily due to market size, but rather the structure of the market: are there only a few dozen customers that might buy your product or are there thousands, or even tens of thousands of potential customers? These acts can often be start of a viral growth curve in the enterprise. Final thoughts.

Fractional CTO 154

Fractional CTO Software Review Viral Sales Cycle 154

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Price is as important as any other feature to determine product/market “fit.” ” How many times have you heard someone agree that “it would be great if someone did X,” but when show them someone did do X, but it costs $39.99, they don’t buy? But I disagree. simple enough to be self-service).

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

Startup Professionals Musings

JULY 12, 2023

Viral marketing campaigns to lure new customers will cost you big money. Examine every cost center in your business. These are chances to broaden your product line, change distribution, offer new services. It's far less expensive to nail down repeat business from your existing customers than it is to land new ones.

Viral 232

Viral Revenue Distribution Campaign 232

Hearpreneur

JANUARY 22, 2023

Consumers are becoming increasingly health-conscious and seeking to understand their options for treatments and healthcare products. For example, a startup SaaS company can use a specialized app to create a good product management process and keep track of the project's progress. Thanks to Sean Stevens, Immerse Education ! #5-

Artificial Inteligence 124

Artificial Inteligence Technical Review Entrepreneur Social Media 124

Startup Professionals Musings

APRIL 9, 2017

Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Spend your time and money on other platforms.

Social Media 166

Social Media Media Cost Analytics 166

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 23, 2016

Investors and founders alike have been obsessed about “growth at all costs,” just as a virus colony grows without care to its effect on its host cells or whether the colony’s growth ends up destroying the host body completely, taking the colony down with it in a viral version of Lord of the Flies. The problem is “growth at all costs.”

Technical Review 120

Technical Review Viral Metrics Salary 120

Startup Professionals Musings

MAY 5, 2017

The cost of entry is at an all-time low, working from home through an Internet website seen globally, turning a hobby or an invention into an online business. All marketing costs money, including viral marketing, search engine optimization, click-through, and social media support. Manage cash flow personally every day.

Cost 144

Cost Social Media Startup Viral 144

The Startup Magazine

FEBRUARY 10, 2021

Businesses cost substantial capital and labor to initiate. It costs much less to build loyalty programs than to hunt for new customers. Enhance customer experience by incorporating different creative and trendy products that you know they’ll enjoy. Starting your own business is a daunting task. However, this isn’t always easy.

Social Media 156

Social Media SEO Programming Technical Review 156