Steve Blank

AUGUST 21, 2013

—— When I wrote Four Steps to the Epiphany and the Startup Owners Manual , I believed that Life Sciences startups didn’t need Customer Discovery. For example when one team found the right customer, they changed the core technology (the basis of their original idea!) used to serve those customers.

SBIR 314

SBIR Technical Review Lean Startup 314

Steve Blank

AUGUST 18, 2010

Here’s his story of when Customer Development failed. We were lucky to learn about Customer Development early on in the life of our startup. More importantly, we’d witnessed Customer Development’s massive success at another local startup. So how did Customer Development fail us?

Customer Development 230

Customer Development Developer Customer California 230

Steve Blank

MARCH 26, 2019

In my experience, I saw that most business plans don’t survive first contact with customers. The class was unique in that it was 1) team-based, 2) experiential, 3) lean-driven (hypothesis testing/business model/customer development/agile engineering). As a serial entrepreneur turned educator, this didn’t make sense to me.

Lean 248

Lean Business Model Balance Sheet Video 248

View from Seed

OCTOBER 24, 2019

The reason is that b2b fundraising is largely driven by data and metrics, and pre-seed dollars usually don’t get you to many meaningful data points. Most series A’s in B2B require a minimum level of top line revenue and a minimum amount of historical data to prove retention and some sort of repeatable growth engine.

Dilution 149

Dilution B2B Burn Rate Early Stage 149

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Steve Blank

DECEMBER 17, 2009

Gathering real-world feedback from customers is a core concept of Customer Development as well as the Lean Startup. When I asked him if he actually had personally left the building and talked to these potential customers, or even had gotten them on the phone, he sounded confused. Customer needs are non-deterministic.

Metrics 239

Metrics Customer Customer Development Lean 239

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Even more serious, startups can have radically different cash needs.

Customer Development 196

Customer Development Developer Customer Silicon Valley 196

Startup Lessons Learned

DECEMBER 14, 2009

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# Let’s begin with the four customer currencies. And this is true outside of games.

Customer 156

Customer San Francisco Viral Lean 156

A Smart Bear: Startups and Marketing for Geeks

JULY 2, 2013

Yes, except if you don’t listen to what customers are telling you to do, you’ll build a product no one wants to use. I’m responsible to our 10,000+ customers to fulfill the promises we make around service and product. Never mind managing consultants or employees! ” Does it mean no one can tell you what to do?

Cofounder 312

Cofounder Startup Founder Engineer 312

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

Steve Blank

NOVEMBER 25, 2013

Investors sitting through Incubator or Accelerator demo days have three metrics to judge fledgling startups – 1) great looking product demos, 2) compelling PowerPoint slides, and 3) a world-class team. And we can offer investors metrics to play Moneyball – with the Investment Readiness Level. We think we can do better. Here’s how.

Oakland 326

Oakland Incubator Lean Metrics 326

Steve Blank

SEPTEMBER 14, 2009

Five Quarters of Profitability During the 1980’s and through the mid 1990’s startups going public had to do something that most companies today never heard of – they had to show a track record of increasing revenue and consistent profitability. They taught you about customers, markets and profits.

Silicon Valley 217

Silicon Valley IPO Technical Review Venture Capital 217

Steve Blank

APRIL 9, 2009

And it was going to mention the two words that SuperMac marketing needed to live and breathe: revenue and profit. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

View from Seed

SEPTEMBER 11, 2019

At NextView we invest across the spectrum of seed stage companies so roughly 1/3rd of the companies we invest in are pre-product, roughly 1/3rd are post-product but pre-revenue, and perhaps 1/3rd have some very early revenue. You’re obviously not showing charts of user growth, number of customers, or revenue.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

Up and Running

MAY 23, 2016

In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent. A description of the problem you’re solving for your customers, and your solution to the problem, which is usually your product or service. Solve a problem you can relate to.

Software Review 74

Software Review Software Delaware Forecast 74

Up and Running

DECEMBER 6, 2012

Instead of encouraging entrepreneurs to focus on developing long and in-depth, static business plans, Tim advocated for a simpler approach: Define your business identity: What’s your value proposition to your customers? Determine your target market: You need to know and understand your customers.

Lean 147

Lean Silicon Valley Forecast Technical Review 147

Startup Lessons Learned

OCTOBER 11, 2013

What we care about in the innovation community is growth that is driven by customers and creating value for them. You cannot draw a direct line to reducing waste or improving revenues or cutting costs…whereas the cross-functional teams, you can tie it to a performance metric that has a direct result in the corporate objectives.

Lean 167

Lean Silicon Valley Agile Cofounder 167

Startup Lessons Learned

SEPTEMBER 15, 2008

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Instead, we try to accelerate with respect to validated learning about customers. There are often counter-intuitive changes in customer behavior that depend on little details.

San Francisco 154

San Francisco Lean Metrics Design 154

Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Steve Blank

MAY 14, 2012

The excerpts, which appeared first at Inc.com , highlight the Customer Development process, best practices, tips and instructions contained in our book. Assuming you know what the customer wants. Founders, presuming they know their customers, assume they know all the features customers need.

Balance Sheet 335

Balance Sheet Business Model Customer Development Metrics 335

Steve Blank

FEBRUARY 22, 2010

I had been confused for years why I had to update an income statement each board meeting that said zero for 18 months before we had any revenue. As a founder you are testing a series of hypotheses about all the pieces of the business model: Who are the customers/users? If you are following Customer Development , the answer is easy.

Balance Sheet 298

Balance Sheet Startup Burn Rate Metrics 298

Steve Blank

MARCH 4, 2014

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. They measure their success on metrics that reflect success in execution, and they reward execution.

IRR 335

IRR Startup Business Model Agile 335

Steve Blank

JULY 30, 2009

Your Customers are Not Who You Think For years I thought this “million unit chip sale by accident&# was a “one-off&# funny story. That is until I saw that in startup after startup customers come from places you don’t plan on. Your board nods sagely at your target customer list. What happened?

Silicon Valley 131

Silicon Valley RSS California Customer Development 131

Steve Blank

JUNE 5, 2018

However, without any measurable milestones to show evidence of the evolution of what the team has learned about validity of the problem, customer needs, pivots, etc., Some examples of innovation tools are Customer Development, Design Thinking, User-Centric Design, Business Model Canvas, Storytelling, etc. Minimum viable what?)

Programming 320

Programming Incubator Leadership Silicon Valley 320

Steve Blank

JUNE 23, 2016

As a consequence, corporations used metrics like return on net assets (RONA), return on capital deployed, and internal rate of return (IRR) to measure efficiency. These metrics make it difficult for a company that wants to invest in long-term innovation. On the low-end, they undercut cost structures, resulting in customer migration.

Architecture 227

Architecture IRR Balance Sheet Liquidity Event 227

Steve Blank

NOVEMBER 21, 2016

Teams are continuing their relentless interviewing of customers, or beneficiaries as we call them in this class. The students “get out of the building” and test their hypotheses in front of potential beneficiaries using the Customer Development methodology, all while building and updating their Minimal Viable Products.

Silicon Valley 120

Silicon Valley Washington United Kingdom Lean 120

Steve Blank

NOVEMBER 21, 2016

Teams are continuing their relentless interviewing of customers, or beneficiaries as we call them in this class. The students “get out of the building” and test their hypotheses in front of potential beneficiaries using the Customer Development methodology, all while building and updating their Minimal Viable Products.

Silicon Valley 120

Silicon Valley Washington United Kingdom Lean 120

Steve Blank

FEBRUARY 23, 2016

In other words, how can we adapt the Business Model Canvas when the metrics of success for an organization is not revenue? Unlike an org chart, which describes how a company executes to deliver known products to known customers, the business model canvas illustrates the search for the unknowns that most new ventures face.

Business Model 120

Business Model Revenue Channel Community 120

ConversionXL

JANUARY 31, 2014

Conduct surveys & interviews to understand your customer’s pain points. note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight.

Analytics 134

Analytics Video Matching Conversion 134

Startup Lessons Learned

JANUARY 10, 2011

I hear similar things for pre-revenue startups that are on schedule, on time, and on budget - even though they are busy building something that nobody wants. (In In fact, this crisis was at the heart of Steve Blank ’s original impetus to develop customer development as an alternative set of milestones to use for startups.)

Silicon Valley 167

Silicon Valley San Francisco Lean Investment Bankers 167

Startup Lessons Learned

JANUARY 15, 2010

Behind this analysis is a spreadsheet model, complete with detailed metrics for a set of customer behaviors that show just how valuable the new product will be. They are long-term bets on the development of a new line of business, a new technology platform, or the creation of a new market.

Hockey Stick 105

Hockey Stick San Francisco Entrepreneur Lean 105

Steve Blank

DECEMBER 7, 2010

There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. to optimize this search.

Wiki 311

Wiki Lean Management Business Model 311

Steve Blank

NOVEMBER 7, 2013

What CEOs, management teams and shareholders care about is growth —revenue growth, greater user adoption, increased market share, bigger margins, etc. in developing these new models. It only emerges after an intense business model design and search activity based on the customer development process.

Lean 326

Lean Nepal Cofounder Customer Development 326

Steve Blank

MARCH 11, 2015

And worse, even if someone does manage to start something new, our management structure has so many financial, legal and HR hurdles that every initiative needs to match our existing business financial metrics, processes and procedures. They’ve found product/market fit (what products customers want to buy). and how to price the product.

Widget 120

Widget Lean Business Model Metrics 120

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? Slowly, over time, we optimized (or eliminated) each step in the process of becoming a customer by giving us money. SEM is a simple idea.

SEM 164

SEM San Francisco Lean Continuous Deployment 164