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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150
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5 Ways AI’s Role In Sales Might Surprise You

YoungUpstarts

By adding predictability to the sales process, AI can help take the guesswork out of up-selling and cross-selling opportunities. Advanced analytics aid sales teams in seeking out customers who are most likely to convert, which means time and energy isn’t wasted by making offers at the wrong time or to the wrong person.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. DocuSign combines both to fuel its sales funnel. You’ll also learn how to approach ABM and lead generation to engage your ideal customer. ABM is built on a list of target companies that should be your customers.

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Four Ways to Help Your Small Business Meet New Client Demands

Mike Michalowicz

New client and customer demands. To that end, you’ll be required to level up your communication with your customers for a granular understanding of their needs and what they will be willing to pay to have those needs met. An exercise to meet new customer needs. You want them to feel welcome and create a sale, correct?

Demand 60
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

This consists of dominating your competition, and out-converting by acquiring new customers in a cheaper way that your competitor does. What are the priority customer problems and opportunities? This defines what to test by adapting to the customer priority. How will you act? Put your solution in the context of their life.

B2B 94
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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. A more complex sales cycle. B2B sales cycles can last for months, even more than a year. B2B customers usually go after small market segments. Niche targeting.

B2B 130
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What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

This behavior has marketers pledging to up their demand generation budgets. Because if people are making up their own minds, without coercion from sales, creating demand is the best way to get them to choose you. What is a demand generation manager and why do they matter? Demand generation owes a lot to inbound marketing.

Demand 95