ReadWriteStart

MARCH 8, 2021

They want to snowball their customer acquisition, attracting thousands of new people to the brand, and reach diverse new audiences in new locations. And the revenue from your existing customers alone may not be enough to cut it. . PR and reputation management can be huge in getting your brand established. . Visibility .

Startup 127

Startup Retention Acquisition Agile 127

Startup Professionals Musings

JULY 25, 2018

In fact, most see a more direct relationship between customers and their business success, so employee focus by default will end up in third place. Once this product-first, customer-second, and employee-last culture is set, it is extremely hard to change. Provide an inviting and appropriate work environment. Place shapes culture.

Silicon Valley 143

Silicon Valley Retention Metrics Architecture 143

ReadWriteStart

OCTOBER 2, 2023

The product design team helped them identify their users’ pain points and redesign the product to provide a more seamless customer experience. It makes the product more user-friendly and can also help build trust with customers and differentiate the product from competitors in the SaaS market.

Design 105

Design Product Churn Rate Architecture 105

YoungUpstarts

SEPTEMBER 13, 2019

The aim is to develop a differentiated and new identity in the minds of consumers, competitors, investors, and other stakeholders. It is the total sum of customer interactions, experiences, and messages with your products and services, as well as your people. Be Clear on What Your Brand Is All About.

Technical Review 149

Technical Review Software Review Bankruptcy Equity 149

ConversionXL

SEPTEMBER 9, 2021

By turning those fans into customers, you can create long-term advocates that spend more money and recommend you to others. Edelman’s Trust Barometer study shows that trust is second only to price in becoming a loyal customer. Because of this, it spans two objectives: Turning customers into advocates Improving customer retention.

Social Media 142

Social Media Media Developer Marketing 142

ReadWriteStart

JULY 12, 2023

InvGate , a provider of IT service management and IT asset management solutions, has secured $35 million in a growth round to fuel its international expansion. InvGate’s products are made to simplify IT management for businesses with 50-50,000 employees.

United States 121

United States Management Mexico Artificial Inteligence 121

ConversionXL

SEPTEMBER 10, 2021

In this post, we’re sharing a build vs. buy framework to help you consider the opportunity costs and make an informed decision on whether to buy software off the shelf or build a custom solution. Nobody else is offering it, but your customer research has identified a need among your existing users.

Software Review 96

Software Review Technical Review Software Acquisition 96

The Startup Magazine

SEPTEMBER 16, 2020

The Differentiating Factors of High-Growth Startups. Most startups start with a burst of momentum from the founder, slowly add some customers, and stagnate, before ultimately fizzling out. Outsourcing enables companies to add incremental support in small, manageable doses so that marketing expenses rise along with sales.”.

Balance Sheet 90

Balance Sheet Startup Audience Retention 90

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. Using someone’s preferred learning style increases knowledge retention. Myth 1: Using someone’s preferred learning style increases knowledge retention. Reduce the cognitive load on potential customers. The manager may read the executive summary.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Does your messaging at each touchpoint match customer intent? Brand loyalty.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy goes deeper into customer relationships to uncover opportunities that engage, activate, and retain. This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. Your customers want different things.

Marketing 115

Marketing Framework Metrics Channel 115

Up and Running

FEBRUARY 16, 2022

Executive summary and mission statement Industry analysis Customer analysis Competitor analysis Online market analysis Products and services Marketing plan and analysis Financial plan Location and delivery Management team and staff. Customer analysis. Executive summary. Industry analysis. Competitor analysis.

Business Plan 81

Business Plan Software Review Demand Operations 81

Duct Tape Marketing

APRIL 28, 2022

In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show where I’m covering a topic that is very high on a lot of business owners’ minds and that’s the idea of recruitment and retention of your internal customers — your employees. 1:29] Why I think it can be solved with a marketing solution. [2:01]

Retention 71

Retention Employee Software Review Networking 71

YoungUpstarts

APRIL 10, 2013

Additionally, your company can make money as you create a green reason for customers to buy from your organization. Because water runs through the pavement, there is no need for drainage, sewers, or a retention pond. Additionally, the company does not need to deal with pollutants that collect in retention pond water.

Green 149

Green Retention Chicago Illinois 149

Hearpreneur

JANUARY 1, 2023

3- Manage debts proactively. Debts can be deadly to manage when costs and expenditures are already high. Protect your business from going under by managing debts proactively to stay mobile during the recession. That way, you can spend more time devising strategies that will continue to keep your current customers satisfied.

Entrepreneur 91

Entrepreneur Software Review Technical Review Revenue 91

crowdSPRING Blog

OCTOBER 25, 2018

Your company’s brand is the sum total of the experience your customers and prospects have with your company. A good brand also establishes trust and credibility with your prospects and customers. Or you might have realized that your brand simply isn’t doing a good enough job to differentiate you in the marketplace.

Small Business 86

Small Business Reputation Non-Compete Technical Review 86

Growthink Blog

DECEMBER 27, 2017

Demonstrate your team’s unique unfair competitive advantage, whether it is technology, stellar management team, or key partnerships. Customer Analysis Goal of customer analysis section: Convey the needs of your customers and show how your company’s products/services satisfy those needs. Define your customers precisely.

Venture Capital 129

Venture Capital Business Plan Technical Review Private Placement 129

Cracking the Code

MAY 2, 2019

Algolia is transforming the search and discovery experience that businesses can offer their users online, managing over 50+ billion search queries a month for enterprise customers including WeWork, Zendesk, Twitch and Stripe. Almost all of the tools, especially technical ones, that engineers use are customers of Algolia.

Part-Time VPE 48

Part-Time VPE Engineer Retention API 48

abovethecrowd.com

JUNE 2, 2021

Marketing 101: Customers love free stuff. As a result, it is a common marketing practice to offer things “for free” in order to impact customer behavior or encourage customer loyalty. Customers have shown again and again that they really love free stuff. You know what customers like more than free stuff?

IPO 82

IPO Customer Matching Silicon Valley 82

Startup Professionals Musings

NOVEMBER 7, 2011

Most then add customer service at the rollout, but very few really understand what it means to be truly customer centric, and even fewer really achieve it. Customer centricity is far more than providing excellent customer service, although that’s a step in the right direction. Focus on individual customer value.

Customer 227

Customer Retention Differentiation Acquisition 227

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

They’re a selfish ploy, tricking people who thought they were customers into being alpha testers. Founders explain failures with things like “our two main competitors did [thing] to us” or “customers didn’t understand [our point of view].” Sometimes that’s product design so thrilling that every customer spreads the word to five more.

Restful 202

Restful Founder Revenue Acquisition 202

Startup Professionals Musings

JULY 11, 2013

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Customers are not all like you, and they have choices, so a “one size fits all” customer service is no longer a viable option.

Social Media 249

Social Media Media Customer Viral 249

crowdSPRING Blog

MAY 14, 2018

Like it or not, your business is losing customers. You work hard (and in many cases spend hard) to acquire new customers. In a perfect world, those customers would stick around. Recent research from McKinsey & Company reveals that only 13% of customers were loyal to a single brand. Poor Customer Service Experience.

Small Business 48

Small Business Customer Technical Review Software Review 48

Startup Professionals Musings

DECEMBER 6, 2012

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Customers are not all like you, and they have choices, so a “one size fits all” customer service is no longer a viable option.

Social Media 228

Social Media Media Customer Viral 228

Startup Professionals Musings

DECEMBER 31, 2012

Most then add customer service at the rollout, but very few really understand what it means to be truly customer centric, and even fewer really achieve it. Customer centricity is far more than providing excellent customer service, although that’s a step in the right direction. Focus on individual customer value.

Customer 225

Customer Startup Retention Differentiation 225

ConversionXL

NOVEMBER 9, 2021

Secure login and payments SaaS company Memberstack is a great example of how interactivity, movement, and customization can create a unique landing page experience. Using the slider and toggle buttons, users can customize the form on the right with colors and additional fields. Better customer service. Memberstack. Image source.

Audience 156

Audience Video Software Review Conversion 156

Up and Running

NOVEMBER 6, 2020

There are common components in every business plan, but a SaaS (or subscription) business plan should have a special focus on customer acquisition (ie. For entrepreneurs who just want to dive in and start building something and solving customer problems, a business plan can seem like a waste of time. Customer acquisition plan.

Business Plan 87

Business Plan Forecast Churn Rate Acquisition 87

Both Sides of the Table

DECEMBER 27, 2011

If you had huge customer growth but just didn’t focus on revenue that’s a different story. If you spent the 3 years perfecting some hugely differentiated technology IP that may also be different. Do 20% of the customers make 80% of the revenue or do the top 3 customers represent 80% of the revenue.

Startup 418

Startup Revenue Technical Review Flash 418

ConversionXL

JUNE 19, 2018

Positioning: Is it really the product you have to differentiate or is it the experience? Your customers are ready for the future of commerce. You need high tempo testing and experimentation throughout the whole customer journey. Where is your customer journey captured? It’s all about customer experience.

Technical Review 103

Technical Review Agile Analytics Conversion 103

Gust

DECEMBER 24, 2012

Most then add customer service at the rollout, but very few really understand what it means to be truly customer centric, and even fewer really achieve it. Customer centricity is far more than providing excellent customer service, although that’s a step in the right direction. Focus on individual customer value.

Customer 166

Customer Startup Retention Differentiation 166

Startup Lessons Learned

OCTOBER 19, 2013

There are two questions that I recommend startups use to differentiate between being liked versus being loved. Here I''d recommend developers build as minimal as possible of an HTML5 app, hook up all the requisite analytics, and test as early as possible for retention on the core action loop they want their users to take.

Mobile 167

Mobile Developer Technical Review Lean 167

ConversionXL

JANUARY 28, 2019

It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention ( 80% and 81% , respectively). Dell managed to score a 109% conversion increase by including a GIF that showed the movement of their convertible laptops: ( Image source ). Audio in emails.

Email 118

Email Media Audio Software Review 118

YoungUpstarts

MARCH 11, 2020

Your brand is how your organization is perceived not only by your customers, but also employees, investors, and other stakeholders. It is essential that you offer a cohesive vision of your brand wherever you engage with your customers. You are not sufficiently differentiated from your competition. Your takes a reputation hit.

Developer 182

Developer PR Differentiation Retention 182

Duct Tape Marketing

MAY 5, 2022

15:18] Where could we make improvements after somebody becomes a customer and how do we connect marketing and operations and then add systems? [18:31] And that's the idea of retention of internal team members, internal customers, whatever you wanna call them, employees, staff, team members. And it's a constant, uh, battle.

Operations 56

Operations Marketing Employee Software Review 56

ConversionXL

APRIL 3, 2019

Joanna Wiebe: “Writing Mirrors: How to Use the Voice of the Customer to Write High-Converting Copy”. Carrie Bolton: “Get Real with Your Customers and Your Executives—How to Really Improve the Customer Experience. The customer experience is the customer’s perception of their interaction with your business.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Duct Tape Marketing

FEBRUARY 2, 2023

Questions I ask Mark Schaefer: [2:03] What’s the difference between community and audience/customers? [3:45] 19:38] Talk a little bit about the technology aspect of a community from a practical standpoint – how does community management play into this? [22:43] It's customer self-service. Could you expand on that idea? [19:38]

Community 84

Community Marketing Audience Networking 84