Occam's Razor

OCTOBER 21, 2013

As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies. We are headed towards having zero referring keywords from Google and, perhaps, other search engines.

Search 154

Search SEO Analytics Engineer 154

crowdSPRING Blog

JANUARY 26, 2011

This is what your potential customers will first see when they visit your website and is often the link listed on various directories like Yelp. Think about your potential customers. Remember too that many customers will find your restaurant’s homepage after reading reviews, so keep the content on your homepage focused and short.

Web 127

Web Design Flash SEM 127

Duct Tape Marketing

JUNE 8, 2017

How to Increase PPC CTR with These Quick Tips written by Guest Post read more at Duct Tape Marketing. Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC. Basically, there are a lot of reasons for you work on improving your PPC CTR.

PPC 54

PPC Matching Search Conversion 54

crowdSPRING Blog

JULY 27, 2010

A strong website can help a small business to more effectively market its products or services – even if the small businesses’ customers are all local. If you need help, you can leverage crowdSPRING’s community of more than 67,000 designers and writers for your custom web design. Make your site easily accessible.

Small Business 123

Small Business Web Design Marketing 123

crowdSPRING Blog

JULY 27, 2010

A strong website can help a small business to more effectively market its products or services – even if the small businesses’ customers are all local. If you need help, you can leverage crowdSPRING’s community of more than 67,000 designers and writers for your custom web design. Make your site easily accessible.

Small Business 122

Small Business Web Design Marketing 122

Hearpreneur

DECEMBER 15, 2017

This customized approach allows us to maintain a steady presence, ready to support their business when needs arise. At the same time, we walked the halls of the large fashion trade shows, where many of our agency customers conducted their wholesale businesses, and noticed just how antiquated and broken the process there was.

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

Occam's Razor

JUNE 4, 2012

Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. One of the hallmarks of our course (my course!)

Analytics 127

Analytics Campaign Search Customer 127

crowdSPRING Blog

JANUARY 4, 2016

But without a central digital home, you’re scattering your efforts and missing an incredible opportunity to engage and connect with your customers and potential customers through a dedicated site. Why would a potential customer remember your site when she has seen dozens of other sites that look just like your site.

Web 48

Web Small Business Design SEM 48

ConversionXL

JUNE 2, 2022

Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. Sales finds aligned accounts and works with marketing to create customized journeys. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

SEPTEMBER 25, 2019

Segment customers into groups based on their behavior with RFM (Reach, Frequency, Monetary) modeling. Using python, your can create any cohort you want and get insights into what drives customers back to your product. Build a predictive customer lifetime value model in Python. JavaScript for SEO, PPC, CRO, and analytics.

Marketing 117

Marketing PPC Framework Artificial Inteligence 117

trada.com

APRIL 7, 2010

Skip to content Tina MVC for WordPress « Finding The Need for International Pay-Per-Click Campaigns Lijit: A Fun Tool in Your PPC Arsenal » The Stealth Mode: Trada’s Position on Staying Stealth Debate: Stay Stealth? Stealth Mode Pro: If you can find enough beta customers without the world knowing whom you are?

Stealth 40

Stealth PPC Advertising Conversion 40

Startup Lessons Learned

NOVEMBER 7, 2008

Thats the conclusion Ive come to after watching tons of online products fail for a complete lack of customers. Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. We finally settled on a $1.99 Setup a simple website.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Occam's Razor

JANUARY 6, 2010

24% of the content covers what any visitor might want, rest is the company shouting at you (in many annoying ways). They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. " Make sure there is a clear answer (and a match between Customer Intent and Webpage Purpose ).

Analytics 99

Analytics Web Campaign PPC 99

Hearpreneur

APRIL 22, 2020

While finishing seminary, I had also started my little PPC Marketing agency aptly (and boringly) named K.E. Thanks to Kirk Williams, ZATO PPC Marketing ! #15- Identifying, as precisely as possible, the characteristics of our ideal customer.2. Creative, after my wife and I (our initials). 15- Searched for available.com URLs.

Naming 132

Naming Nepal Entrepreneur LLC 132

VC Adventure

MARCH 18, 2010

While search marketing is already a huge business, more and more companies each day are discovering the advantages of advertising directly to customers through search engines. With different ad groups, ad copy and landing pages, search marketers can customize their campaigns to fit their business needs. Test Engineers Needed!

Search 83

Search Stealth CPA Campaign 83

Entrepreneurs-Journey.com by Yaro Starak

MARCH 25, 2011

If I need to drastically increase the amount of product I sell or customers I attract to make good money, and that requires more of my own time to achieve, or cannot be easily outsourced to others (it often increases your labor just to organize outsourcers, so don’t assume outsourcing is a magic solution), that’s not the method for me.

Affiliate 112

Affiliate Internet Software Review Advertising 112

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. If we are in customer service, all we care about is trying to answer the phones quickly.

Framework 163

Framework Marketing Metrics Audience 163

Software By Rob

FEBRUARY 10, 2009

Just as I go to my friend who’s a brilliant SQL developer to help me with my HAVING clause, I want to go to a marketing genius and have him/her tell me the exact steps I need to take to begin converting visitors to paying customers. The underlying lesson is to make your customers feel at ease with what they are buying.

Design 51

Design Software Review Marketing Software Developers 51

maplebutter.com

JANUARY 8, 2013

Outsourcing is something a big company, with a known customer / problem (that has revenue & traction) does to save cost. If you’re looking for a designer, engineer, or biz marketing guy – go to meetups / conferences that those people would go to. Talk to your customers. I have two major ideas I know will be really big.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

AUGUST 12, 2013

I'll close with a custom attribution model into which you can insert all your biases – sorry, I mean expertise – and get something better than good to make incremental progress from where you are today. Customized/Personalized Attribution Model. Last AdWords Click Attribution Model. Linear Attribution Model.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 9, 2016

Or compressing my experience into custom reports and advanced segments I've shared. You'll also be able to create your own custom reports, advanced segments, filters, share with the world everything you create, and all kinds of fun stuff. SEO & PPC, Because You Should! You spend money on SEO and PPC.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure success of a online webinar? Do your happy dance!

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

JANUARY 30, 2012

Nourish yourself with the "info snacks" the tool's engineers and product managers cooked up. Create a Customized Dashboard – Earn Love, Drive Change. #2. Leverage Custom Alerts – Let Data Kick Your Butt Into Action. #3. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

JULY 1, 2008

But the rest probably got what they were there for and your website was helping them by doing all those "jobs" as well, along with pure ecommerce. Name, a unique persistent customer id (Geek ID), the keyword the person came on and their underwear size. Ok ok some of them puked and bounced. Well just assume. :).

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

MAY 14, 2019

You should also customize your channel to showcase your brand to visitors and subscribers. You can also select from six campaign subtypes: Custom. This option gives you the freedom to customize every aspect of your ad to suit your goals. There are even PPC strategies for account-based marketing.). Custom intent audiences.

Campaign 133

Campaign Audience Channel Metrics 133

ConversionXL

MARCH 20, 2015

We are not the target market – all experience decisions we produce are dependent on the customers we’re targeting. GA samples data for custom segments, so you’ll need to be careful when using those reports (if you need to remove sampling and don’t have access to Google Analytics Premium you can use Analytics Canvas ). Hypothesis.

Analytics 48

Analytics Texas Conversion Mobile 48

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Say three to six months after the original customer was acquired. Now you are getting into the yummy customer lifetime value territory.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

NOVEMBER 13, 2019

Professional networks are the starting point (and growth engine). Samantha Noble of Biddable Moments used a training course: Samantha Noble, Biddable Moments: “My biggest client has come off the back of a PPC training course that I run. But I’ll still be learning that for the rest of my life. ” (Sebald) “Self-awareness.

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

NOVEMBER 13, 2019

Professional networks are the starting point (and growth engine). Samantha Noble of Biddable Moments used a training course: Samantha Noble, Biddable Moments: “My biggest client has come off the back of a PPC training course that I run. But I’ll still be learning that for the rest of my life. ” (Sebald) “Self-awareness.

SEO 49

SEO Hiring PPC Leadership 49

ConversionXL

APRIL 12, 2017

Finally, day three covered all things customer success and growth. Take the steps a customer takes to complete a task (e.g. Then we chart the customer’s happiness / frustration at each step. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). See you next year.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

MAY 27, 2020

Being featured on sites like Search Engine Journal (SEJ), Moz, Entrepreneur, and HubSpot is solid social proof. You don’t need to hire a developer to design your own calculator or quiz; there are plenty of tools, like SurveyAnyplace and LeadQuizzes , that let you create quizzes or surveys from scratch or customize ready-made templates.

B2B 142

B2B Social Media Email Campaign 142

Occam's Razor

FEBRUARY 9, 2015

Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Regular readers of the blog know of my deep love for competitive intelligence analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Time to focus on rest of the process. Because the search engine has determined that the perfect search result for you for the keyword avinash is a unicorn. " Right-time. Focus on all that stuff.

Metrics 166

Metrics Marketing Search SEO 166