The Startup Magazine

FEBRUARY 21, 2019

Brand loyalty is critical to a marketing strategy. Most Marketing Is In Videos. Using affiliate marketing and collaborating with popular YouTubers can be a great alternative to paid ads. In many American colleges in Europe, there is a notorious scheme that nightclubs use to get more student customers.

Affiliate 88

Affiliate Marketing Startup Social Media 88

Cracking the Code

FEBRUARY 23, 2011

The sales productivity ratio (measured with the Customer Acquisition Cost or CAC ratio) are also fairly similar for the two groups (except for a small cap dip in Q4 09) and therefore do not explain the difference Why is scale so much rewarded by public markets? market cap or even Salesforce at $17.5B Europe Consumer. (1).

Software Review 101

Software Review Technical Review Valuation Europe 101

David Teten

FEBRUARY 26, 2012

Unlike 1st generation discs, their discs have an elastomeric core that provides a more natural range of motion, and have already received CE mark in Europe and are in clinical trials in the U.S. C8 Sciences ( [link] ) markets web-delivered cognitive development programs based on Yale IP of integrated computer and physical exercises.

Technical Review 128

Technical Review New York Accredited Investor IP 128

ConversionXL

NOVEMBER 28, 2022

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. For example, Nolan Bros’ ad starts with a customer trying on sunglasses and talking to the camera. TikTok users embrace ecommerce.

Customer 102

Customer Viral Audience Campaign 102

Austin Startup

FEBRUARY 9, 2019

I’m also thinking about SXSW, receiving my first batch of networking invites, planning my talk there, and this week having discussed collaborating with Brett Jenks, the CEO of Rare, who is both a customer of data.world, a Henry Crown Fellow, and a great collaborator (he’s attending SXSW for the first time this year).

Stealth 48

Stealth Cofounder Los Angeles Technical Review 48

Cracking the Code

OCTOBER 9, 2009

Impact of the recession on SaaS Sales&Marketing productivity. However, if the SaaS & Cloud computing industry is doing relatively well in this downturn, the recession has severely impacted the sales&marketing productivity of these companies, with longer sales cycle, smaller deal size and limited upsells opportunity. internet.

Software Review 48

Software Review Technical Review Cloud Europe 48

Cracking the Code

DECEMBER 1, 2009

Labels: Cloud Computing , SaaS , sales and marketing. Europe Consumer. (1). sales and marketing. (10). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. The recession created opportunities! Posted by Philippe Botteri. at 12:41 PM. No comments: Post a Comment.

Software Review 48

Software Review Technical Review Cloud Europe 48

Cracking the Code

MARCH 12, 2010

The SaaS growth recovery does not seem to take a "V" shape 2) Sales productivity is ramping up: bottom was hit in the first half of 2009 However, the sales and productivity of the group, measured by the median "Customer Acquisition Cost ratio" or "CAC ratio", seems to be recovering more steeply. Labels: SaaS , sales and marketing.

Software Review 63

Software Review Technical Review Cloud Forecast 63

thebarefootvc

DECEMBER 16, 2011

Mobile Marketing Comes of Age: Retailers finally began to see the promise of location based applications and consumers changed their shopping behavior using their mobile devices. The viral nature of social media no doubt aided this growth, as did improvements in the online shopping experience.

Technical Review 110

Technical Review India Mobile Hockey Stick 110

Cracking the Code

NOVEMBER 10, 2009

As the first segment to emerge in scale and the most application oriented, SaaS has lead the market to date with the largest market size, highest gross margins, and highest per-seat pricing. Employees are now powerful customers, not just their managers! 2 comments: Peter Cohen Managing Partner, SaaS Marketing Strategy Advisors.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Monday, February 12, 2007. on a scale of 1-4). on a scale of 1-4).

Software Review 48

Software Review SEM Marketing Las Vegas 48

Babbling VC

DECEMBER 5, 2010

Unfortunately I made the mistake of thinking I knew the customer or user. These business would scale on the sheer virality of their communities. We overlooked doing extensive market research. More specifically, we did market research in the wrong place. People are tougher to gauge but products aren't much easier.

Technical Review 76

Technical Review Europe Portfolio Germany 76

BeyondVC

FEBRUARY 12, 2014

Our founding team has led first rounds in market leading enterprises such as LivePerson (LPSN), GoToMeeting (sold to Citrix), Greenplum (sold to EMC), and 24/7 Media (TFSM). BOLDstart helps founders at the seed stage accelerate their growth from idea/ alpha phase to product market fit and successful Series A round.

Seed Stage 110

Seed Stage Agile Viral API 110

VC Cafe

SEPTEMBER 7, 2011

In Europe: Zin.gl, Badoo. In Europe: BuyVip (acquired by Amazon), Privalia (Spain). Personal circumstances aside, you’ll have to test the market and industry in a macro level (secondary research, industry reports, etc) and in a micro level (interviews with potential customers, people in the field, etc). Flash Sales.

Spain 104

Spain Europe Startup Flash 104

Cracking the Code

NOVEMBER 13, 2008

This drop in public valuations basically means that private companies lost half of their value in a comparable way and therefore the cost of capital doubled in the past month, pushing much higher the hurdle for any additional investment, be it in sales, marketing or R&D. How long will the downturn last? So were do we go from here?

Software Review 48

Software Review Technical Review Valuation Portfolio 48

Cracking the Code

JANUARY 22, 2009

The company had the chance of selling a very sticky product to large customers paying upfront, so there was no need to improve the sales bonuses based on cash collection and multi-year contracts. Upsells are typically worth more than renewal and less than new customers so we found that 50% of new MRR worked pretty well. at 11:17 AM.

Software Review 91

Software Review Clawback Sales Salary 91

Cracking the Code

DECEMBER 2, 2006

If you would ask me what part of the market is most underserved by technology companies today, Id tell you its small and medium sized business. If you would ask me what part of the market is most underserved by technology companies today, Id tell you its small and medium sized business. Europe Consumer. (1). CornerstoneOnDemand.

Software Review 48

Software Review Technical Review Europe Software 48

Cracking the Code

DECEMBER 16, 2006

It is true that the SaaS model faces some challenges like service reliability, data privacy, lower level of customization, integration with existing applications, vendor viability concerns. whereas traditional software companies of this size have a growth rate of less than 10% and revenue multiples of 2-2.5x.

Software Review 48

Software Review Silicon Valley Technical Review Software 48

View from Seed

AUGUST 30, 2016

Let me start with a few addresses: 1355 Market Street. Incepted in 2012, Alignable’s platform hit the market in 2014, and since then, we’ve seen hundreds of thousands of business owners in North America join. This can include location, industry, customer target market, and business goals. 2029 Stierlin Court.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

DECEMBER 4, 2015

If you’re more of a generalist at your company, or you wear many hats in your role, here’s the gist of it: In one corner is Clever Marketing. In the other corner is Clear Marketing, who fights using a very different style. In recent history, clear marketing has been the winner. That’s him (at his peak weight). via Copy Hackers).

Viral 48

Viral Social Media Video North America 48

Cracking the Code

DECEMBER 11, 2015

Mastering your pitch to a VC, prospective customers, new hires or partners is part art and part science. Don’t hold back your passion and your vision – give examples of crazy flights and nights in the office to meet a launch date, or epic stories with your first customers. Talk about passion and commitment!

San Francisco 48

San Francisco Churn Rate Silicon Valley Engineer 48

ReadWriteStart

NOVEMBER 16, 2010

Bernard is based in New York, was born in Berlin, has lived in and started companies in Asia and Europe as well as America; he is comfortable with globalization. In simple terms the customer's risk of doing nothing has to be higher than the risk of buying software from an unknown startup. Learn the rule of 3.

Software 127

Software Startup Architecture Bootstrapping 127

Both Sides of the Table

SEPTEMBER 2, 2009

We could do more in 2010 with more VC investment; the doubling assumes only ratable increase in marketing spend to achieve profitability. But more spend = more viral opps = more revenue down the road. >50% of our revenue in now viral. I had just moved back to the US from living in Europe for 11 years.

Founder 329

Founder Liquidation Preference Term Sheet Participating Preferred 329

YoungUpstarts

JUNE 24, 2012

Right now there are opportunities for companies that want to make their presence visible, to reach customers in a different way and for customers who expect better service for their money. It’s far more complicated right now to keep a bad experience from hurting your business, viral marketing can fire back.

Social Media 231

Social Media Media Stock Clickthrough 231

klinger.io

JANUARY 17, 2014

Andreas Klinger #product #metrics #marketing Startup Lessons Learned. Conversion Rates, Landing Page Optimizations, Funnel Optimizations, Viral Loops, Quick questions and insights are they typical examples of usecases of exploration. Fix your bounce rate (esp important for content marketing). Follow @andreasklinger.

Analytics 67

Analytics Metrics Startup Database 67

mashable.com

SEPTEMBER 14, 2011

The first step in the process of expansion is identifying which markets are of the most strategic significance to your business. Once you’ve targeted a market, however, things can quickly become convoluted and overwhelming. For example, angel funding is more prevalent in the United States than in Europe.

France 77

France Marketing Social Media Startup 77

Up and Running

JANUARY 14, 2022

Electronic signatures are legally binding due to the E-SIGN Act in the United States and similar laws in Europe. The stringent regulatory environment and a new brand with no social capital such as a social media following, reviews, customer case studies, etc. made it more difficult to gain the trust of potential customers.

SEO 104

SEO Software Review Search Acquisition 104

Cracking the Code

MAY 25, 2010

One of his secret: "Incentivize your marketing team on sales not leads" Jeff Jordan, CEO of OpenTable speaking about his IPO process: " Build relationships with key public investors 2-3 years before going public (Morgan Stanley, Fidelity and T. Labels: design , internet , sales and marketing. Europe Consumer. (1). at 5:39 PM.

Software Review 74

Software Review Cloud IPO Jordan 74

Cracking the Code

MARCH 10, 2008

Measuring sales and marketing effectiveness of SaaS companies. Lets call this ratio the Customer Acquisition Cost ratio or CAC ratio. Labels: SaaS , sales and marketing , software. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Monday, March 10, 2008. at 8:58 PM.

Sales 79

Sales Software Review Marketing Technical Review 79

Software By Rob

MARCH 26, 2015

After fully fleshing it out in my talks at DCBKK and MicroConf Europe last fall, I’ve been struck repeatedly by how many successful bootstrappers have followed, or are currently following, this trajectory. I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. I call it The Stairstep Approach.

Bootstrapping 41

Bootstrapping Technical Review SEO Revenue 41

Software By Rob

MARCH 26, 2015

After fully fleshing it out in my talks at DCBKK and MicroConf Europe last fall, I’ve been struck repeatedly by how many successful bootstrappers have followed, or are currently following, this trajectory. I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. I call it The Stair Step Approach.

Bootstrapping 36

Bootstrapping Technical Review SEO Revenue 36

Software By Rob

MARCH 26, 2015

After fully fleshing it out in my talks at DCBKK and MicroConf Europe last fall, I’ve been struck repeatedly by how many successful bootstrappers have followed, or are currently following, this trajectory. I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. I call it The Stairstep Approach.

Bootstrapping 27

Bootstrapping Technical Review SEO Revenue 27

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I have a few contractors to do the technical side of my work and a customer support person, but that’s it. I didn’t have that contractor doing customer support. To get into the property market you have to get loans of hundreds of thousands of dollars. I was getting more into internet marketing and trying to ramp up my income.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

gigaom.com

JUNE 18, 2012

Social shares comprise a new data source that presents technical complexity specific to this market, and I have watched my company’s customers struggle with poor data leading to the wrong decisions. The best publishers are getting even more savvy and looking at the virality of individual stories to judge success. Collaboration.

Viral 50

Viral Technical Review Social Network SEO 50

mashable.com

JANUARY 13, 2012

Hacked Zappos Customers: Beware Phishing Scams. Instead, for marketers and IT professionals, it’s critical to ask “why do we have this technology?” Meme Machine: ‘Hitler’ Skewers Google’s Social Search Plus 4 More Viral Topics. Business & Marketing. Trending Stories. and “how do we define success?”

Technical Review 78

Technical Review Social Media Social Network RSS 78

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Labels: SaaS , sales and marketing , software. ” Take advantage of being on-demand and allow customers to try and buy your service with as little friction as possible. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

VC Cafe

NOVEMBER 2, 2010

They hope to raise awareness through viral marketing and word of mouth, since participating in professional industry events can be a pretty expensive ordeal when you take into account hotels, flights, tickets, etc. B y definition, early stage startups don’t have lots of money and resources. Fribiz incentivize everything.

Finder 128

Finder Startup Social Network Mobile 128