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Why Public Relations Should Be Part Of Your Business Plan

YoungUpstarts

Public Relations (PR) involves efforts to raise the profile of your company, manage your reputation, and build relationships with key people or organizations to attract customers and increase sales. The primary aim of public relations is to inform or raise awareness among the general public and gain appropriate media coverage.

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5 Reasons Why Public Relations Is Important to Your Brand

The Startup Magazine

They must address ever-changing customer expectations and rapidly shifting market conditions. Whether your brand is a small business just getting started or an established corporation with global ambitions, establishing a solid public relations strategy can be the key to unlocking new heights of brand awareness and company growth.

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Public Relations Tips for Small Businesses and Entrepreneurs [Webinar Recap]

Up and Running

But where do you start, and what are the best approaches to public relations for an entrepreneur? Jennefer Witter is the CEO and founder of The Boreland Group, which is a certified, woman-owned public relations agency in New York City. I start off with this question: What is public relations?

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Finance and PR – The Bottom Line

Rembrandt Communications

CFOs, Before You Turn Down That Public Relations’ Proposal…. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. When your customers see a story about your business in a reputable publication, you gain credibility. Finance and PR… hmmm.

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8 Ways The Stakes Are Higher On Customer Expectations

Startup Professionals Musings

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. They expect you to be there, to know their history as a customer, and to treat them with priority and respect.

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What is Public Relations, and Why Do You Need It, Anyway?

Rembrandt Communications

It relates to everything that goes on with public relations. This includes all of the communications you have with all of your internal and external customers. PR relates to sending the right message out at the right time via the right media venues. The post What is Public Relations, and Why Do You Need It, Anyway?

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How to Successfully Engage With Your Customers Online

Up and Running

Bringing in customers is important. Holding onto those same customers is even more crucial. Which is where customer engagement comes into play. This is why you need to develop a customer engagement strategy. What is a customer engagement strategy? 7 Online customer engagement strategies.

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