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5 Reasons Why Public Relations Is Important to Your Brand

The Startup Magazine

They must address ever-changing customer expectations and rapidly shifting market conditions. Whether your brand is a small business just getting started or an established corporation with global ambitions, establishing a solid public relations strategy can be the key to unlocking new heights of brand awareness and company growth.

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Public Relations Tips for Small Businesses and Entrepreneurs [Webinar Recap]

Up and Running

But where do you start, and what are the best approaches to public relations for an entrepreneur? Jennefer Witter is the CEO and founder of The Boreland Group, which is a certified, woman-owned public relations agency in New York City. I start off with this question: What is public relations?

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Why Some Startups Win

Steve Blank

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But my favorite was when the public relations manager told me, “We’re here to summarize the data sheets and put them in press releases and then answer the phone in case the press calls.”.

Startup 328
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How Do You Get the Full Value of PR From Your B2B Team?

Rembrandt Communications

As a Chief Revenue Officer (CRO) at a B2B company, you want to use your resources as effectively as possible for the best results. This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. 5 Questions CROs Need to Ask Now.

B2B 100
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6 Ways Credit Unions Can Reach Data Maturity with Smart Technology Use

Board Effect

Getting the right data to improve revenues, measure impact and reach peak efficiency can seem too difficult, too expensive, or both. Having a smart data strategy will not only help DCCU weather any future economic storms, but will help improve performance and better address customer needs.

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How Do You Get the Full Value of PR From Your B2B Team?

Rembrandt Communications

As a Chief Revenue Officer (CRO) at a B2B company, you want to use your resources as effectively as possible for the best results. This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. 5 Questions CROs Need to Ask Now.

PR 100
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6 Growth Challenges That Every Good Startup Will Face

Startup Professionals Musings

Every entrepreneur thinks he can relax a bit after his business model is proven, funding is in place, and revenues are scaling as projected up that hockey-stick curve. Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Customer acquisition gets harder and more expensive.